Steering in Real Estate has nothing to do with a Bull

Real Estate Agent with RE/MAX of Valencia (Hall of Fame) 30 year Valencia Resident BRE# 01215778

Steering (an unlawful act when performed by a Realtor)

The process whereby builders, brokers, and rental property managers induce purchasers or lessees of real property to buy land or rent premises in neighborhoods composed of persons of the same race.

Steering is an unlawful practice and includes any words or actions by a real estate sales representative or Broker that are intended to influence the choice of a prospective buyer or tenant. Steering violates federal fair housing provisions that proscribe discrimination in the sale or rental of housing.

The term steering is defined as the channeling of prospective home buyers to or away from certain areas.

The strict interpretation of fair-housing laws prohibits brokers from providing information about people that could be construed as discriminatory in any of 14 protected categories. The categories include familiar ones like race, religion, sex and disabilities and less well-known ones like familial status, marital status, citizenship and occupation.

When buyers ask you to recommend neighborhoods, be careful how you respond. It’s possible to inadvertently violate the Fair Housing Act by steering a customer to or from certain areas. Here’s how to help clients find their dream community without crossing the line.

Steering can be avoided by finding out their enjoyments and sharing information on the location of these events. It is advisable to give information on the school districts and let them investigate the schools that are attened by each home. The police department should answer any questions concerning crimes or offeneders in differening locations. Direct them to the census bureau should they want information on the make up of the community. There are Fair-housing Laws and it is best to answer persistant questions that could cause a problem with "I’m sorry, but I can’t provide that information. Fair housing laws prevent me from steering people away from or toward a certain neighborhood based on race, color, or other protected categories."


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Tony & Dani Lewis RE/MAX of Valencia

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Comments (3)

William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

Just get caught doing this and you will see how fast your license will disappear.

Jun 02, 2018 07:25 PM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

The whole thing is a mess Tony Lewis . I remember an article in Realtor Magazine where a couple asked to be shown homes in a neighborhood of the same ethnicity of themselves, the agent said he could not do that and they sued him and won???? Your dammed if you do and your dammed if you don't.

Jun 02, 2018 07:33 PM
Tony Lewis

Bob, I wish the courts would rule on intent and side with decent people that are doing their best.  Same with Doctors being sued for trying to save lives.

Jun 02, 2018 10:08 PM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Good morning Tony Lewis 

Thank you for sharing your information with us 

Have a great day.


Aug 22, 2018 05:39 AM