Lou reminded us that no matter what we spent on media or print advertising, your most cost-effective advertising was what your clients, former and present, said about your service. Focus on that and whatever other advertising you choose augments it!
Motivational Power Quote
Your Best Advertizing is
“If you do build a great experience customers tell each other
about it. word of mouth is very powerful.”
Jeff Bezos, CEO Amazon.com
As I see it. . . . . . . .
Your best advertizing is
Can’t be brought . . . . the price involves both high and the cost low investment of time and effort.
The best advertizing . . . . is word of mouth.
Once it’s earned . . . . people will give it freely . . . . when it’s lost you can’t recapture it at any price.
The price of word of mouth advertizing is in your customer service . . . . that exceeding the customer’s expectations. Word of mouth advertizing becomes the price of admission . . . . for your future success.
The cost of your success is your commitment . . . . and your follow through to exceed your customer’s expectations . . . . and to create a WOW customer experience.
The best advertizing is . . . . the word of mouth advertizing from your satisfied customers.
©2013 Lou Ludwig, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author