Why Don’t You Charge Less To Stage My Smaller Property?

By
Home Stager with Room Service Home Staging

Why Don’t You Charge Less To Stage My Smaller Property?

Recently a seller called to discuss staging their vacant home. They had recently moved everything out of it and moved into their new home. They had moving furnitureheard that inventory was slim and felt that their now vacant property would sell quickly.

However, it had now been on the market for several weeks and there had been no offers and very few showings.

We discussed what vacant staging would entail and the costs involved.  

While they needed to move forward the seller asked if we would charge less for his property which was smaller.

Staging a smaller property can cost a little less because we might use fewer pieces and the scale of the pieces may not have to be as large as when you are staging a home with higher ceilings and larger floor plans.

 

However, there are certain expenses involved with every vacant staging. They vary from stager to stager and region to region.

 

1.The cost of renting the furniture and accessories. (can run anywhere from $700 to 1200+ a month depending upon size, amount, and quality)

Some stagers carry their own inventory but there is still a charge for it. They are always refreshing their pieces and replacing those pieces that are worn.

If we rent from a furniture rental company, we pass on the fee to our sellers.

Certain properties will need pieces that are befitting of a luxury home. Some will need over-sized artwork or mirrors because of the ceiling height.  

Keep in mind that stagers recommend staging your primary rooms… the master bedroom, one eat-in area, and one living area. Soft goods are usually placed in the kitchen and master bathroom.

We can stage as much or as little as you want.

2.Furniture delivery and moving

Charges will vary but can average $200-400 just for the delivery fee.

Even if the stager owns their own truck, they have ongoing expenses as well, and they have to hire a crew.

 

cort furniture

 

3.Taxes

My rental company charges a hefty percentage which includes taxes and a waiver and damage policy.

4.Location

There are two points to consider. If the property is located beyond a stager’s primary area, they may charge more.

And, (2) if the property is in a condo or apartment where there are logistical issues with freight elevators and very long hallways, many stagers will charge more.

One property I staged took me 2 ½ times longer to offload my inventory because I had to use the freight elevator which was the furthest away from the condo that you could get.

5. The Staging Fee

This will vary from stager to stager but keep in mind, this usually includes the hours that are involved in sourcing the inventory for the project, the travel time to and from the property, staging and destaging the property.

Prior to staging day, the stager may have to shop for additional pieces as well as pack the pieces that they will use.

Staging can take 4 to 6 hours or more depending on the scope and size. (Look at it as if you have one day to move into your home with all of the pictures hung and boxes put away)

Oh yes, before we ended the call, they said they should have consulted with me first. Perhaps they could have left some key pieces behind to save them some money!  (and that’s another post for another day!)

 

 

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Rainmaker
3,799,098
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Kathy Streib,

Its always about how much? The real question is how much will you lose in days on the market and your eventual sales price if you don't stage? I loved Amanda S. Davidson comment in one of her posts: "Who wants to pay top dollar for stale bread?" Same goes for a listing that is aged!

Jun 04, 2018 04:14 AM #1
Rainmaker
1,193,493
Donald Urschalitz
One World Realty Inc. - Jupiter, FL
P.A. Realtor ABR RSPS North Palm Beach County

Sometimes folks will step over dollars to pick up a nickle.

Jun 04, 2018 04:46 AM #2
Rainmaker
4,797,131
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Good morning Kathy.  Rather than worry about the price, these folks should be more concerned with the results.

Jun 04, 2018 04:51 AM #3
Rainmaker
4,958,195
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Kathy Streib some folks seem to learn the hard way, consistently..... but they'll always get their money's worth from Kathy Streib...

Jun 04, 2018 04:59 AM #4
Rainmaker
3,244,549
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Kathy. Perhaps the focus should be on what they want to accomplish not on the short term costs! Enjoy your day!

Jun 04, 2018 05:15 AM #5
Rainmaker
5,347,759
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

This is great information to share with prospective home sellers.

Jun 04, 2018 05:33 AM #6
Rainmaker
3,061,339
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Great explanation, Kathy. Staging is not cheap, but at the end of the day, you also get what you pay for.

Jun 04, 2018 05:33 AM #7
Ambassador
1,632,048
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

The degree if difficulty is the same. People should pay the normal rate for the challenge that the home presents regardless of size.

Jun 04, 2018 05:38 AM #8
Rainmaker
2,520,413
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I am not surprised that their home didn't sell as quickly as they thought it would, those looking to get everything for cheap tend to over price things they are selling themselves, haha.

Jun 04, 2018 07:09 AM #9
Rainmaker
3,308,822
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Good morning,  Kathy --- and how much did you lose because you didn't contact me "x" number of days/weeks/months ago?

Jun 04, 2018 07:13 AM #10
Ambassador
2,842,215
Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

Kathy many people don't realize the expense that goes into staging. You've opened up their eyes with your excellent and informative post.

Jun 04, 2018 08:08 AM #11
Ambassador
3,844,244
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Dorie Dillard I'm not sure if people realize what's involved in staging a vacant property. 

Donald Urschalitz I love that phrase, and you're right!

Gabe Sanders I agree. So many are focused on not putting any additional money into a home that they will be leaving. 

Jun 04, 2018 09:16 AM #12
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3,844,244
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Barbara Todaro Thank you!!!  When sellers see what staging can do...even of an occupied home, they understand why it is so important. 

Wayne Martin I know that most sellers hate having their home on the market, so if they can improve their property, it should sell quickly. 

Jun 04, 2018 09:18 AM #13
Ambassador
3,844,244
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Roy Kelley Thank you so much. Hope that you and Dolores are doing well. 

You're right Nina Hollander And if you look at the percentage of the list price, it's very small. 

 

Jun 04, 2018 09:20 AM #14
Ambassador
3,844,244
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

I like your way of thinking Joe Pryor I have to charge more for a condo of smaller size if it is hard to get to than I do for a free-standing house. 

Brian England the sellers are kicking themselves for not consulting me first to see what pieces to leave behind. 

Jun 04, 2018 09:22 AM #15
Ambassador
3,844,244
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Michael Jacobs so true. Many want to "see how it goes" before they do anything. 

Thank you Anna Banana Kruchten CRB, CRS, Broker some don't realize that even if a stager owns their own inventory, they have to store it and pay for movers. 

Jun 04, 2018 09:24 AM #16
Rainmaker
4,409,992
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy,

My extremely polite retort would have been, do you want your home sold for the best price or do you want to dicker over a few dollars?  A

Jun 04, 2018 11:43 AM #17
Rainmaker
2,520,442
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

This information provides great insight into the cost of staging, Kathy.  I have seen the benefit of staging homes.  And, generally, the cost is made up in increased profit at the end of sale.

Jun 04, 2018 03:13 PM #18
Rainmaker
2,889,147
James Dray
Fathom Realty - Rogers, AR
Exceptional Agents, Outstanding Results

Morning Kathy.

No one works for free, why should a stagger, real estate agent or for that matter anyone else.  Those who volunteer to give a certain amount of their time and money, is a different story. 

Jun 05, 2018 02:20 AM #19
Ambassador
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1~Judi Barrett
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

Those key rooms and key pieces in a home sure can make the difference.  Thank you for the post explaining the overhead of staging.

Jun 05, 2018 05:05 AM #20
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Kathy Streib

Home Stager - Palm Beach County,FL -561-914-6224
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