WHAT IS YOUR VISION?

By
Education & Training with Performance Development Strategies
https://activerain.com/droplet/5cBJ

 

Many people start in the real estate business and developing a plan to promote and market their services.  But if that is all they have, in my opinion, there is a key ingredient missing.  You need vision if your business is to survive and thrive.  And you also need values.  You should make it perfectly clear what type of business you are, who you serve and why.  Surprisingly, many new real estate agents cannot say why they are in business nor can they articulate their basic business foundation and founding principles.  Why you are doing the business is more important than how you do it.  If you find that statement hard to believe then read on.

Any successful business needs to have vision—that is what the business will look like when it is successful.  Your vision is your dream and as Walt Disney said, you must have a dream if you want to have a dream to come true.  Of perhaps greater importance are your values.  These are your ideals you live by.  These are your non-negotiables.  If you know why you are in business, if you have a vision, and you have values you may then build your marketing plan and you will know how to make the right decisions.  If your vision and values are clear to your staff, then then they too will make the right decisions.

A good leader leads by making the organization’s vision known to the entire team.  But it is the leader’s commitment to values and living the values that makes the greatest impact.

I just read a news story about restaurants and the State Liquor Authority in New Jersey.  They have targeted several restaurants and a large restaurant company in the state for substituting cheap liquor in to top brand bottles.  An official from the restaurant company reacted with shock that this had happened in his company.

Here is how it might have happened.  If you do not make crystal clear your values and ethics to your team but only hold them accountable for results some may feel justified in taking short cuts.

Your vision and especially your values should be out front and everywhere.  I know a bank that has a great reputation with the community and its customers.  That is saying something considering what has happened in banking the last few years.  I went into their offices and do you know what I saw?  Everywhere I looked I saw their core beliefs in their documents, their posters and even engraved on the glass separating the offices.  Although they are highly profitable is it also any surprise that they are held in high regard.  Dave Thomas, founder of Wendy’s had core beliefs that could be recited by every executive down to every crew member in each restaurant.  “Do the Right Thing” was just one of Dave’s sayings.

VisionHere is where leadership comes in.  A great leader shares the vision and the values and the goals and objectives.  He holds the team accountable for results.  But his team knows that in deciding on the right action they must always “Do the Right Thing.”  For a similar post on our web site see IT ALL STARTS WITH VISION AND VALUES.

Are ready to excel your business growth by being a values-based company?

Contact us to learn more

or call 914-953-4458.

 

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Ginger Harper 06/04/2018 05:40 AM
  2. Debbie Reynolds 06/13/2018 05:00 AM
  3. Gabe Sanders 06/13/2018 11:00 PM
Topic:
Real Estate Best Practices
Location:
New York Westchester County
Groups:
Coaching and Mentoring
Tags:
vision and values for your business
what is your unique value proposition

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Rainmaker
1,647,454
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

James - thank you.  Glad to hear that.

Amanda - you are right it is the first step to be modeled and executed by leadership.

Laura - hopefully the vision is far reaching.

Margaret - "Do the Right Thing" is a great motto.

Fred - that is a quote to keep!

Brian - ok, that is immediate , ie, mission.

Dawn - thank you so much.

Mott - oh yes, Alice in Wonderland!

Jun 04, 2018 12:28 PM #20
Ambassador
3,501,318
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Grant and most definitely a feature-worthy post!  The examples you gave helped show it as well. I believe that everything begins at the top and filters down throughout the company. It is paramount that you share your vision, what the company stands for, with your employees. 

Jun 04, 2018 04:18 PM #21
Anonymous
Tamara

Clearly knowing your values and what you stand for will help you with branding and attracting the right client. Once you're uncompromising on what you stand for you build a firm reputation and begin attracting like-minded clients. Sounds like a win-win to me!

Jun 04, 2018 06:51 PM #22
Rainmaker
1,417,185
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Grant Schneider, well deserved feature. No matter what type of business we're in, having a mission and vision statement and following through is a must. 

Jun 04, 2018 07:23 PM #23
Rainer
451,088
Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH
CRS

Great leadership lessons!!!

A good leader leads by making the organization’s vision known to the entire team.  But it is the leader’s commitment to values and living the values that makes the greatest impact.

Jun 05, 2018 04:37 AM #24
Ambassador
2,273,325
1 ~Judi & Don Barrett & Chassy Eastep - Integrity
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

A great reminder that we need clear communication of what the future plan is and what we are doing to get there.

Jun 05, 2018 05:01 AM #25
Rainmaker
362,677
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Grant, you are so on target with this post.

Vision and Values are key to success.

Every person in the company should be able to recite both.

Jun 05, 2018 05:34 AM #26
Rainmaker
1,647,454
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Kathy - thank you. I am glad that you liked the examples too.

Tamara - yes, in a word all of that is your brand.

Beth - right you are.  It all starts from there.

Sham - thank you for your comment.

Judi - if we have a team the vision values and mission must be communicated.

John - yes indeed they ar the key to success.

Jun 05, 2018 05:44 AM #27
Ambassador
1,831,306
Michelle Carr-Crowe Just Call 408-252-8900 Top 1%!
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Sometimes we think it's "obvious" but spelling it out and sharing those values throughout an organization ensures clear communication.

Jun 05, 2018 01:01 PM #28
Rainmaker
1,647,454
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Michelle - that is very important since we cannot assume that it is obvious.

Jun 06, 2018 05:02 AM #29
Ambassador
2,804,467
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

You know, this is a lesson that I never really knew to be true until recent years, Grant! Also, having the team members be part of the planning process and organizational structure tends to create loyalty and passion for the business.

Happy Wednesday!

Jun 06, 2018 07:48 AM #30
Rainmaker
3,742,324
Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Grant, I am a solo broker with no agents, but know even with my clients  (and the agents) communication is key for a smooth transaction.  Well deserved feature. 

Jun 06, 2018 10:15 AM #31
Rainmaker
1,647,454
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Debe - thanks for mentioned that.  I think that experiencing it makes it more relevant.

Joan - yes, absolutely right.

Jun 06, 2018 12:23 PM #32
Ambassador
1,648,249
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hi Grant, another feature worthy post filled with words of wisdom. Core values of a company are critical to the brand - and how are we expected to attract the right match ( clients - and employees) if we aren't clear in those values?  Good story and illustration. D

Jun 10, 2018 05:52 AM #33
Ambassador
3,905,804
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

I have come to many forks in the road and had to decide which way to go. So far so good. 

Jun 10, 2018 06:46 PM #34
Rainmaker
1,647,454
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Debb and Bernie - thank you and your business is an example of clear vision and values.

Debbie - yes, I have been around awhile and have done the same thing.

Jun 11, 2018 06:33 AM #35
Rainmaker
3,583,618
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Grant Schneider,

As always your posts are spot on! With any couple it always boils down to the leadership. A great leader not only shares the vision, values, goals and objectives but leads by example! Congrats on a well deserved featured post!

Jun 13, 2018 05:20 AM #36
Rainmaker
1,647,454
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Dorie- that is it.  People don't get on the bus when the driver does not know where he is going.

Jun 13, 2018 08:31 AM #37
Ambassador
2,849,004
Paul S. Henderson, REALTOR®,CRS,
RE/MAX Northwest. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

My vision and my imagination used to run hand-in-hand and I was able to pass on and make others understand what I am vision was. Now, as a real estate professional I have to see what my clients vision is which tends to be a little more difficult Grant...

Jul 03, 2018 07:32 PM #39
Rainmaker
1,647,454
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Paul - yes is certainly is more challenging but same principles.

Jul 04, 2018 06:42 PM #40
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