How the heck can you keep up?
Between serving clients who want to find a home or get moved while the kids are out of school, to monitoring your own children’s summer activities, to entertaining out of town guests, to trying to maintain your own home and find a smidgen of “you” time, it can be hectic. If you happen to grow a garden, your time is even more stretched.
Something has to give, right?
Unfortunately, for many, what gives is prospecting.
After all, prospecting isn’t in your face, demanding attention. It’s easy to let it slide when you’re trying to keep up with everything that is demanding your attention.
The trouble is, when you neglect prospecting and fail to stay in touch with your sphere and past clients during the summer months, you’re apt to find yourself with more free time and a lot less income than you want come fall. Then you’ll have to start all over again, gathering leads and trying to get some transactions underway.
Back when I was an agent I learned how difficult it was to find time to write a new letter, load it into my Top Producer program, and get it printed. This became a job that was easy to put off until “tomorrow,” even when it wasn’t the busiest time of the year.
Yes, the system did have some letters I could have used, but I didn’t like them. They were too pushy and too much “about me” for my taste. I hadn’t studied copywriting and the psychology of marketing yet at that time, but somehow knew that the letters needed to be about the prospect and what he or she cared about.
When I started copywriting full time, a few agents hired me to write custom letters for them. That was fine, but due to the cost, it was limited to high producing agents in high dollar markets.
That’s why I began writing letter sets for agents to personalize, and possibly customize, and use. Today I offer more than 40 different letter sets, all well within most agent’s marketing budgets.
That takes the writing – the most time-consuming part of prospecting by mail or email – off your shoulders. The delivery part can easily be handed by setting up systems.
Staying in touch with past clients and your sphere can likely be done by email. So can staying in touch with your web inquiries. All you need to do is load the appropriate letters into an autoresponder and set it to mail them at the intervals you choose. If you happen to have a handy web-savvy teen in your family, set them to the task.
For postal mailings, the trick is to print your whole series of letters at once. Put them in addressed envelopes with the mailing date where the stamp will go. Then bundle them up and put them in easy reach to drop in the mail on the chosen days. I explain that in a little more detail here: https://copybymarte.com/postal-prospecting-system/
Whether you write your own letters or postcards, use mine, or purchase letters from someone else, do get it done.
Setting up the systems may take whatever free time you have for a day or two, but it’s a good trade for waking up some morning in September and realizing you have no listings and no buyers waiting for your attention.
Stressed man Image courtesy of Master isolated images at FreeDigitalPhotos.net
Email mailbox Image courtesy of Stuart Miles at FreeDigitalPhotos.net