Summertime, and the livin’ is BUSY

Services for Real Estate Pros with Marte Cliff Copywriting

How the heck can you keep up?

Between serving clients who want to find a home or get moved stressed realtor under pressurewhile the kids are out of school, to monitoring your own children’s summer activities, to entertaining out of town guests, to trying to maintain your own home and find a smidgen of “you” time, it can be hectic. If you happen to grow a garden, your time is even more stretched.

Something has to give, right?

Unfortunately, for many, what gives is prospecting.

After all, prospecting isn’t in your face, demanding attention. It’s easy to let it slide when you’re trying to keep up with everything that is demanding your attention.

The trouble is, when you neglect prospecting and fail to stay in touch with your sphere and past clients during the summer months, you’re apt to find yourself with more free time and a lot less income than you want come fall. Then you’ll have to start all over again, gathering leads and trying to get some transactions underway.

Back when I was an agent I learned how difficult it was to find time to write a new letter, load it into my Top Producer program, and get it printed. This became a job that was easy to put off until “tomorrow,” even when it wasn’t the busiest time of the year.

Yes, the system did have some letters I could have used, but I didn’t like them. They were too pushy and too much “about me” for my taste. I hadn’t studied copywriting and the psychology of marketing yet at that time, but somehow knew that the letters needed to be about the prospect and what he or she cared about.

When I started copywriting full time, a few agents hired me to write custom letters for them. That was fine, but due to the cost, it was limited to high producing agents in high dollar markets.

That’s why I began writing letter sets for agents to personalize, and possibly customize, and use. Today I offer more than 40 different letter sets, all well within most agent’s marketing budgets.

That takes the writing – the most time-consuming part of prospecting by mail or email – off your shoulders. The delivery part can easily be handed by setting up systems.

email mailboxStaying in touch with past clients and your sphere can likely be done by email. So can staying in touch with your web inquiries. All you need to do is load the appropriate letters into an autoresponder and set it to mail them at the intervals you choose. If you happen to have a handy web-savvy teen in your family, set them to the task.

For postal mailings, the trick is to print your whole series of letters at once. Put them in addressed envelopes with the mailing date where the stamp will go. Then bundle them up and put them in easy reach to drop in the mail on the chosen days. I explain that in a little more detail here:

Whether you write your own letters or postcards, use mine, or purchase letters from someone else, do get it done.

Setting up the systems may take whatever free time you have for a day or two, but it’s a good trade for waking up some morning in September and realizing you have no listings and no buyers waiting for your attention.


Stressed man Image courtesy of Master isolated images at
Email mailbox Image courtesy of Stuart Miles at



Comments (8)

Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Marte Cliff,

Thank goodness I earned years ago that prospecting is a 24/7 thing. Consistency in those touches to our spheres is the key to success!

Jun 04, 2018 06:56 PM
Marte Cliff

Yes, Dorie Dillard - cultivating that sphere and those past clients is the one thing I wish my first broker had taught me. I hate to think of how much business I lost before I learned that.

Jun 04, 2018 10:15 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I would have loved to have your prospecting letters 25 years ago when I was stressing over writing them.  I've got a great set and I use them frequently... of course I've updated over the years to include updated practices of real estate.

Jun 04, 2018 07:57 PM
Marte Cliff

Tammy Lankford, twenty-five years ago I was stressing over writing letters too. I didn't have time then to focus on it, so it was all hit and miss.

Jun 04, 2018 10:17 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

It is a busy time for many of us and we should try to keep this in mind when things slow down Marte!

Jun 04, 2018 08:47 PM
Marte Cliff

Paul S. Henderson, REALTOR®,CRS, - best to keep it in mind and get it done before they slow down to a stop! Starting over every few months isn't fun.

Jun 04, 2018 10:18 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Marte it has been a while since I stopped in and I am so glad love all your posts and this one is another winner should be Featured, Endre

Jun 04, 2018 11:59 PM
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Marte. I think you are right. Most of us prioritize what we can do.

Jun 05, 2018 08:48 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Thanks Endre Barath, Jr. - it really is important not to let up on marketing and prospecting - at least if you want a steady income.

Sheila Anderson - with as many things are there are to do in a day, we must!

Jun 05, 2018 10:03 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Great suggestion, Marte, to print all the letters in a series at once and mail them as needed. I do a monthly mailing to my sphere and because I consider it a priority it always gets done.

Jun 06, 2018 03:52 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Nina Hollander - When I had Cliff Realty I did a monthly newsletter that we mailed - what a job! Now and then I'd get busy and it would be late going out. People would call to ask if they'd fallen off my mailing list.

Jun 06, 2018 03:41 PM