When I first got into real estate, in the 1970s, we were taught to never do a price reduction on a home. Because once you reduce, buyers wonder how much further you will go. In some ways, I still follow that format. However, real estate in 2018, particularly where I sell in Sacramento, is a lot more fluid, transformative and constantly evolving than the markets of the 1970s. I have come to learn over the years that cookie-cutter answers to standard questions are not always the best solution in certain situations.
In other words, the distance traveled from Point A, which is taking the listing, to Point B, which is closing the sale, is not always in a straight line. Fellow Active Rainer Beth Atalay from Florida has inspired me to dig deeper into this question. You can read more in my personal blog today on this subject at this link: When Is It Time to Reduce the Price of Your Sacramento Home?