Home Seller Tips: Marketing the Community Around Your Home to Prospective Buyers

By
Real Estate Agent with www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 228209
http://activerain.com/droplet/5cMQ

Home Seller Tips: Marketing the Community Around Your Home to Prospective Buyers

 

Selling a home is more than a simple MLS real estate listing and making the home appealing to potential buyers. One factor to take into account when buying a home is its location, meaning the community that surrounds the home. After all, when you think real estate, you think location, location, location, right?!

 

For sellers, it is very important to highlight the benefits of living in a particular community. The bottom line is that neighborhoods do have an enormous impact on your future buyer’s living experience. 

 

Charlotte Neighborhoods

 

It’s All About Walkable Neighborhoods

 

According to a Portland-based company’s survey (City Observatory), there’s a growing demand for homes located in walkable neighborhoods - and yes, here in Charlotte as well. A Decades-long love affair with commuting from suburban areas, to work in the city has increasingly lost its appeal. 

 

DilworthAlso, the growing demand for walkable neighborhoods is fueled by people desiring convenient access great schools as well as to entertainment options like theatre, sporting events, restaurants and shopping. There’s also an appeal for easy access to Charlotte’s reliable public transportation. 

 

55% of the City Observatory survey’s participants said they would gladly get a small house with a small yard if it meant easy access to stores, schools, entertainment and restaurants. Plus, a walkable neighborhood also significantly increases property values. So, by all means, we’re going to want to highlight the nearby community benefits that would entice potential buyers. 

 

Great Neighborhood Amenities

Cycling trails


Other favorable community amenities include bicycle lanes on Charlotte’s streets and cycling trails, libraries and parks. These are great bonuses in your neighborhood that attract outdoor & fitness-minded individuals and to promote a lifestyle-friendly atmosphere for buyers with little ones. Regardless of the familial status, living in an excellent school district typically yields higher home values as well. 

 

As well, recent studies show reveal that almost half of today’s homebuyers are in search of a pet-friendly neighborhood. In fact, this factor ranks higher than easy access to public transportation and even public schooling!

 

Neighborhood Safety

 

House 'alarm'Safety is a top concern for most homebuyers. Although, there’s little one individual can do to quell neighborhood violence, there are things one can do to make their home safer. Sellers may want to consider sharing adopted security features on their homes and in their neighborhoods. Do you have an active Community Watch program in your community? This is important to homebuyers - share this information with them.

 

What Potential Home Buyers Don’t Want In A Neighborhood

 

According to the National Association of Home Builders (NAHB), fewer homebuyers were impressed with communities with golf courses, a high population, gated communities, and mixed-use communities. In fact, nearly 2/3 of all homebuyers participating in the study, do NOT want these amenities. 

*The data from the NAHB came as a bit of a surprise to me. I believe Charlotte is one of those cities in which the 1/3 reside!

 


 

 

The Bottom Line

Homeowners, when thinking about listing your Charlotte area home, let’s talk! I am experienced in listing the best features of both the home and the community surrounding the homes that I list and market.

 

© Debe Maxwell | The Maxwell House Group | CharlotteBroker@icloud.com | Home Seller Tips: Marketing the Community Around Your Home to Prospective Buyers

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Gabe Sanders 06/17/2018 11:00 PM
Topic:
Home Selling
Location:
North Carolina Mecklenburg County Charlotte
Groups:
North Carolina Real Estate
Posts to Localism
Charlotte North Carolina Area
Advice for Sellers
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Debe Maxwell, CRS
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It's so about the lifestyle, Laura Cerrano! I think agents often act like order-takers, not even taking into consideration how their clients actually LIVE. It makes a world of difference in their enjoyment of the area as well and impacting their lifestyle needs.

Jun 14, 2018 09:14 PM #32
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Debe Maxwell, CRS
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I totally agree, Beth Atalay - when they are used to one particular lifestyle, it's tough enough to make a move to another city or state so, the neighborhood is very important to them. Many don't realize it because they are so focused on 'finding a house!'

Jun 14, 2018 09:15 PM #33
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Debe Maxwell, CRS
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Walkability has become more important than ever in our area, Sharon Tara - our commute times have increased significantly over the past decade so, these areas are hot, hot, hot now! Anything one can do to park their car and walk is key to many homebuyers right now.

Jun 14, 2018 09:17 PM #34
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Debe Maxwell, CRS
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Hi Dorie Dillard! Thank you! And, yes, the 'hood is SO important in that decision.

Hope you're having a fabulous week!

Jun 14, 2018 09:18 PM #35
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You know, here they DO want mixed use, Eric Sztanyo - the NHBA's survey MUST not have included metropolitan areas!! I get multiple calls each week on live/work communities - of which we have FAR too few here in Charlotte!

Jun 14, 2018 09:20 PM #36
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And, home buyers too, Roy Kelley!

Hey, hope you had a fabulous 53rd, Roy! 

Jun 14, 2018 09:20 PM #37
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Debe Maxwell, CRS
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You know, my assistant's husband took that shot for me, Nick & Trudy Vandekar, 610-203-4543 - I wish I could send him to about a dozen more communities to get a shot so perfect!

And, yes, location and lifestyle is key to home buyers - most don't even realize it when they first start looking either! They are all about finding the perfect home and don't realize that they hadn't thought of how they actually LIVE!

Happy Thursday, Nick!

Jun 14, 2018 09:22 PM #38
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Debe Maxwell, CRS
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We have such a large metropolitan area, Eva B. Liland with Century 21 Doug Anderson, that we have 'designated' areas that we all know that price point is going to dictate. Other areas have a great mix of prices, which is also very appealing to many buyers - they love the diverse communities and many of those are walkable, have live/work areas and provide nearby parks and recreation, entertainment, etc.

Jun 14, 2018 09:25 PM #39
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Debe Maxwell, CRS
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LOL Will Hamm! My assistant's husband took it for me! Isn't that a great shot?!

And, of course you can re-blog it - anytime!

Jun 14, 2018 09:26 PM #40
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Debe Maxwell, CRS
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Agreed, Kimo Jarrett! Commute time has probably doubled in the past decade in our area. We have grown by leaps & bounds since the recession and our infrastructure just can't handle the massive growth. Current AND near future real estate opportunities are definitely best found in our inner city areas - the more walkable, the better!

Jun 14, 2018 09:28 PM #41
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Debe Maxwell, CRS
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Thank you, Debb Janes EcoBroker and Bernie Stea JD! My assistant's hubby took that for me and I think it's one of my favorites! I agree wholeheartedly about lifestyle videos. It's really what savvy buyers want to know more about, isn't it?!

Jun 14, 2018 09:30 PM #42
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I love those infographics too, Mike Bjork - yes, they are free and I use them often. Have a great Friday!

Jun 14, 2018 09:31 PM #43
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Oh and that's what we love about neighborhoods - those that are unique and not just seas of vinyl are definitely the most popular in our area, Sally K. & David L. Hanson!

Jun 14, 2018 09:32 PM #44
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Hi Joe Pryor! I agree! That reminds me that I need to go back and do some refreshing on my community posts - those ARE the evergreen posts that get the best traffic too!

Jun 14, 2018 09:33 PM #45
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Thank you, Lisa Von Domek! It's taking me a bit to get back to everyone this week but, I'm doing my best!! I agree that NAHB survey MUST not have taken into consideration any of the metro areas - not one of their results applies to Charlotte either! LOL

Jun 14, 2018 09:35 PM #46
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Hi Endre Barath, Jr.! I have had a few of those myself...then again, I've had some that I started typing, the phone rang and I never went back and hit the 'post' button! LOL

Funny but, I have been farming that neighborhood for about 6 months and just got my 4th listing in there! I was there today, prepping the house for the photo shoot on Monday. The streets are just beautiful and it's quite the desirable community...certainly a great dog walking community too! 

Jun 14, 2018 09:38 PM #47
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LOL Same here, John Wiley - none of it applies to the Charlotte area either! I'm thinking none of the metro areas were surveyed because it doesn't seem to apply to any of the others either!

Jun 14, 2018 09:39 PM #48
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Jeff Dowler, CRS
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This is a wonderful article, Debe. I think it's a pretty rare buyer who is not as interested, or more, in the community than the house itself. We need to know as much about the surrounding area and share that as we can, and sellers are certainly a terrific resource to share what THEY like about the community and why they bought!

Jeff

Jun 15, 2018 07:45 AM #49
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Debe Maxwell, CRS
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Charlotte Homes for Sale - Charlotte Neighborhoods

Thank you. Jeff Dowler, CRS! I agree. Our relocation buyers are looking at 'houses' online and then when they come to Charlotte, they get the 'grand tour!' We THEN narrow down the communities and THEN find the home. Most have heard of specific communities where they think they want to live here but, most often, they wind up feeling like they belong in a totally different one!

Have a great weekend, Jeff!

Jun 15, 2018 11:17 PM #50
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