Home Seller Tips: Marketing the Community Around Your Home to Prospective Buyers
Selling a home is more than a simple MLS real estate listing and making the home appealing to potential buyers. One factor to take into account when buying a home is its location, meaning the community that surrounds the home. After all, when you think real estate, you think location, location, location, right?!
For sellers, it is very important to highlight the benefits of living in a particular community. The bottom line is that neighborhoods do have an enormous impact on your future buyer’s living experience.
It’s All About Walkable Neighborhoods
According to a Portland-based company’s survey (City Observatory), there’s a growing demand for homes located in walkable neighborhoods - and yes, here in Charlotte as well. A Decades-long love affair with commuting from suburban areas, to work in the city has increasingly lost its appeal.
Also, the growing demand for walkable neighborhoods is fueled by people desiring convenient access great schools as well as to entertainment options like theatre, sporting events, restaurants and shopping. There’s also an appeal for easy access to Charlotte’s reliable public transportation.
55% of the City Observatory survey’s participants said they would gladly get a small house with a small yard if it meant easy access to stores, schools, entertainment and restaurants. Plus, a walkable neighborhood also significantly increases property values. So, by all means, we’re going to want to highlight the nearby community benefits that would entice potential buyers.
Great Neighborhood Amenities
Other favorable community amenities include bicycle lanes on Charlotte’s streets and cycling trails, libraries and parks. These are great bonuses in your neighborhood that attract outdoor & fitness-minded individuals and to promote a lifestyle-friendly atmosphere for buyers with little ones. Regardless of the familial status, living in an excellent school district typically yields higher home values as well.
As well, recent studies show reveal that almost half of today’s homebuyers are in search of a pet-friendly neighborhood. In fact, this factor ranks higher than easy access to public transportation and even public schooling!
Safety is a top concern for most homebuyers. Although, there’s little one individual can do to quell neighborhood violence, there are things one can do to make their home safer. Sellers may want to consider sharing adopted security features on their homes and in their neighborhoods. Do you have an active Community Watch program in your community? This is important to homebuyers - share this information with them.
What Potential Home Buyers Don’t Want In A Neighborhood
According to the National Association of Home Builders (NAHB), fewer homebuyers were impressed with communities with golf courses, a high population, gated communities, and mixed-use communities. In fact, nearly 2/3 of all homebuyers participating in the study, do NOT want these amenities.
*The data from the NAHB came as a bit of a surprise to me. I believe Charlotte is one of those cities in which the 1/3 reside!
The Bottom Line
Homeowners, when thinking about listing your Charlotte area home, let’s talk! I am experienced in listing the best features of both the home and the community surrounding the homes that I list and market.
© Debe Maxwell | The Maxwell House Group | CharlotteBroker@icloud.com | Home Seller Tips: Marketing the Community Around Your Home to Prospective Buyers