I've said this over and over again, and now Ron and Alexandra are saying it with a short video everyone should be able to understand: Choose a niche and become THE go-to expert.
The NUMBER ONE mistake that luxury real estate marketing professionals make is trying to be all things to all people. We understand that it is challenging to narrow your focus and concentrate on just one niche. The trick is discovering the right niche for you, the one that has the potential to provide the financial return you want if you were to give it your 100% undivided attention.
Watch this 2-minute video and learn how being a Jack-of-All-Trades is the biggest marketing mistake. Being a generalist vs. a specialist is the most common marketing trap.
Written by Ron & Alexandra Seigel-
CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?
ABOUT: Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently. If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process. We can get you there!
Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition. In a time-starved world the attention span of your target market is shrinking. To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2) How Do You Do It?, and; 3) How Are You Different?. Can you state how you are different and better than your competition in less than 30 seconds?
Watch the video above to see and hear how we do it.