Are You A Jack of All Trades, & Master of None?

Reblogger Marte Cliff
Services for Real Estate Pros with Marte Cliff Copywriting

I've said this over and over again, and now Ron and Alexandra are saying it with a short video everyone should be able to understand: Choose a niche and become THE go-to expert.

Original content by Ron and Alexandra Seigel

The NUMBER ONE mistake that luxury real estate marketing professionals make is trying to be all things to all people.  We understand that it is challenging to narrow your focus and concentrate on just one niche.   The trick is discovering the right niche for you, the one that has the potential to provide the financial return you want if you were to give it your 100% undivided attention.

 

Number One Narketing Mistake from The Language of Luxury on Vimeo.

Watch this 2-minute video and learn how being a Jack-of-All-Trades is the biggest marketing mistake. Being a generalist vs. a specialist is the most common marketing trap.

 

 

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Best Practices
Groups:
Real Estate Rookie
POSITIVE ATTITUDE for the Weary Soul
EXPRESS WITH WORDS AT ACTIVERAIN
Vets serving Vet's real estate needs
Tags:
real estate niche
real estate self promotion
real estate success strategies

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainmaker
3,955,720
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Marte,

Thank you for the re-blog, it is appreciated by both of us.  Wishing you a delightful weekend. A

Jun 09, 2018 03:39 PM #1
Rainmaker
1,433,905
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Ron and Alexandra Seigel - You're welcome. This is such an important message, and I'm glad to have a reason to say it yet again.

Jun 09, 2018 04:45 PM #2
Ambassador
1,831,306
Michelle Carr-Crowe Just Call 408-252-8900 Top 1%!
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Yes, this is good advice, glad you re-blogged it Marte.

Jun 09, 2018 06:18 PM #3
Rainmaker
1,433,905
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Michelle Carr-Crowe-Top 1% Diamond Certified Real Estate Team Sells Cupertino San Jose Homes-Just Call 408-252-8900 - I think it's important. There is SO much to know about different geographic areas and different kinds of property and situations. No one can be a true expert in all of it.

Jun 09, 2018 09:02 PM #4
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
1,433,905

Marte Cliff

Your real estate writer
Do you have a question about real estate copywriting? Just ask!
*
*
*
*
Spam prevention