What do Sex and Real Estate Have in Common?

Real Estate Agent with Coldwell Banker 69190

Columbia, SC Homes for Sale  I know the title itself seems like little more than shameless click bait and in a way it's meant to grab attention. But in the interest of not disappointing anyone that may have rushed onto this post looking for an honest answer to the question, I feel like I should at the very least make an effort to explain.

  So what do sex and real estate have in common? Well, the likely truth is this. While the process might be a lot of fun, what most of us really want in the end is the big finish when we close the deal. While this may not be the most appropriate way to state the facts, let's face it, it got your attention and if you're honest you really can't deny what I said was true.


So with all this taken into consideration, have you ever looked at basic dating advice  and thought how well that could help you if applied to your real estate business? Think about what it is like to "court" a prospect.


1 - You may have to put forth some effort to get a date in the first place. The fact of the matter is that a lot of people want to feel desired and sometimes a potential date will play hard to get. That usually doesn't discourage someone when they really want to ask someone out, so why should it bother you when you want to get the attention of a prospect? The first phone call to touch base with a buyer that registered on your website or an expired listing is really only the beginning. Sure some of them will ask you to come right over and throw a sign in the yard or say when can we start looking at houses, but most of them will not. Some of them won't even answer your call or email and you may have to chase them for while before landing an interview. Find a way to get their attention so that they are attracted to you or at least have enough follow up with them  you finally gain trust.


2 - Dress well when going on a date to make a good impression. I would assume that their is an obvious parallel here when it comes to dressing for success. If you go on a date, you need to look like you put a little effort into looking good rather than just throwing on an old pair of sweats. I know that the world is a little more laid back than it used to be when it comes to appearance, but it still doesn't hurt to spruce yourself up a bit when you are going on a listing appointment or meeting with a potential new buyer. Look like a professional.


3 - Pick the right spot to meet.

I assume that if you really want to have a successful date, then you are not suggesting a trip to Burger King for you first night out. You make than likely set things up at a little higher class establishment. Meet prospects at your office or their house is you are on a listing appointment and by the way coffee shops work as a great meeting spot for both dates and prospects if you need neutral ground.


4 - Be on time for the date.

No one wants to wait around for you and feel unwanted by your inability to be punctual. Don't make your date sit too long alone or some other lonely Realtor looking for a good time or a good listing may just come along and sweep them off their feet.


5 - Listen carefully and show genuine interest in your date.

No one wants to hear how awesome your are, they want to feel like you think they are awesome. Don't monopolize the conversation, but instead ask open questions and maintain eye contact. Let your date talk about themselves so that you can get to know them. The same applies to prospects. Ask questions and listen. They will tell you everything you need to know if you just give a chance. Sometimes being the hero means nothing more than taking a little extra time to understand their wants and needs or dare I say desires.


6 - Be polite.

This should be obvious in both cases, but you'd be surprised. Therefore I feel the need to state that you really should mind your manors. No one like a rude or arrogant individual so if you notice that you're going home alone from all your dates and your interviews you really need to rethink your tactics. I can assure that no one has ever said, "I really didn't like them, they were just too polite."


7 - Keep the conversation flowing.

While you don't want to take over the conversation, you also don't want to be a stick in the mud either so small talk really is a good way to put people at ease and keep the conversation going. Become good at it. Everyone knows the phrase comfortable silences, but the truth is those are rarely as comfortable as you think and both your date and your prospect would like to know that you have a little personality to go along with the nice clothes and manors.


8 - Be confident.

People like confidence, it makes them feel more confident as well. It makes people drawn to you and causes them to trust you. When you are confident and know what you are doing, most everything else falls in place as long as you put forth the effort to stay on task. Whether that's impressing a date or landing a new listing, confidence can be quite vital ones success. 


I think these more or less cover the point that I am trying to make.  Putting in the effort to impress your prospects can certainly make you a lot more successful at closing the deal than just tossing you name in the hat like most other will. One phone call may not get the job done. If you need more advice than this on how to impress your prospects, then by all means, just Google how to have a successful date and think about it from the stand point of a prospect rather than a potential date.




Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
Real Estate Best Practices
South Carolina Richland County Columbia Lake Carolina
The Art Of Marketing You
Bartender, Make it a Double
columbia sc homes for sale
lake carolina in columbia sc

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Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Wonderful anology - and you explained it so no one can wonder what you meant.

Jun 11, 2018 08:53 PM #48
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Interesting post, although I don't agree with your analogy with sex and real estate. Real estate has many elements and components so lots of knowledge is required to be successful. For example, everybody can be sexual but not all can be real estate agents. 

Jun 11, 2018 09:54 PM #49
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

There certainly are some similarities between sex/dating and real estate sales. 

Jun 12, 2018 03:15 AM #50
Roger Ramos
Florida Transporter - Alachua, FL
provides auto transportation facility

Lol....this is really very funny to read.

Jun 12, 2018 03:48 AM #51
Amanda S. Davidson
Amanda Davidson Real Estate Group - Alexandria, VA
Alexandria Virginia Homes For Sale

JL, your title drew me in and your post didn't disappoint. Clever analogy and you make a lot of great points. Congrats on your feature!

Jun 12, 2018 05:34 AM #52
Dave Halpern
Keller Williams Realty Louisville East (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

Nice picture of a walkway next to a lake. I was expecting a different type of picture, though.

Jun 12, 2018 05:40 AM #53
Petter Alex
https://sandiegohomeinspection.com/ - Lakeport, CA
Home inspection company for reliable Services

You really a Greate man..

Jun 12, 2018 06:41 AM #54
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Worthy feature and good title to get attention. A little while ago everyone was talking about the videos from Australia that truly focused on sex to promote the listing, naked men walking around with the tag line, so private you can walk around naked!

Jun 12, 2018 07:51 AM #55
Michael Rasch
Florida Home Sales and Investments - Hallandale Beach, FL
Michael Rasch 305-741-1819

What do sex and real estate have in common? hmmm.... 

1) Always be closing.

2) Pitch and pitch often.

3) lawn work is important

4) good frontage helps bring in prospects

5) a long bathtub like a long tongue is always welcomed.

6) sqft. does matter.

7) Practice makes perfect so do your pitch at least 3 times a day for 45 minutes at a time. 

8) the last one : never pass up on the opportunity to present your skill set, live performances are sometimes the most craziest closes. 

yah I am rather sure this crossed the line somewhere ( well in my mind at least ) 




Jun 12, 2018 08:20 AM #56
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Great points JL, thanks.

Jun 12, 2018 08:31 AM #57
Adrian Willanger

Nice post! Indeed real estate can provide a big rush. Enjoyable read.

Jun 12, 2018 08:40 AM #58
Valeria Mola
SIB REALTY - Sunny Isles Beach, FL
305-607-0709 SIB Realty

One word - Relationship. 

This what those two subjects have in common. Relationship! 

Greet post, thank you. As all of us, I did enjoy reading it! 


Jun 12, 2018 12:20 PM #59
Greg Mona
Faira Homes Corp - Scottsdale, AZ
Real Estate in the 21st Century!

Great post, JL! And yes, I took the bait as so many others did as well! I do like the way you explained everything and made your comparisons. This had real substance in addition to a catchy title!

Jun 12, 2018 05:04 PM #60
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

JL~what a delight this was to read! You nailed it. And be REAL. No one wants to fall in love, only to find that the person is a fake, a liar, and nothing of what they said they were. Integrity, honesty...you already know that. 

That would apply to real estate as well! 

Jun 12, 2018 10:00 PM #61
Bruce Hicks
Best Homes Hawaii - Honolulu, HI
Your Lifetime Friend/Helper!

Congratulations JL Boney, III on having a featured article.  Your TITLE lead me to read the post!

Jun 13, 2018 08:07 AM #62
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hi there JL, whether we like it or not, sex sells - and never fails to get attention. I'm not offended in the least - who cares? It's a fun post and the analogy to dating is correct. Have a wonderful day. D 

Jun 13, 2018 08:42 AM #63
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Hi JL, I enjoyed the post. Impressions matters and especially first impressions.

Jun 13, 2018 08:20 PM #64
Jim Paulson
Progressive Realty (Boise Idaho) www.Progressive-Realty.info - Boise, ID

Sex and Real Estate:  Get Lots While You're Young!



Jun 14, 2018 12:54 PM #65
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Didn't get beyond the title.

Probably too old for sex.

Sure too old for Real Estate...


Jun 14, 2018 09:58 PM #66
Ricardo Mello
Manhattan Miami Real Estate - Manhattan, NY
Manhattan & Miami Real Estate Agent

Interesting post!

Jun 17, 2018 11:17 AM #67
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JL Boney, III

Columbia, SC Real Estate
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