You've just been promoted to the CEO of NAR! Now what?

By
Real Estate Agent with Fathom Realty West Sound WA State 52404
https://activerain.com/droplet/5cPg

Okay, so it's been absolutely AGES since I've participated in any contests here on AR. But because I have a longstanding love & respect for Debe Maxwell, CRS, and the fact that I've been an NAR member for the past 20 years, I thought I would chime in.

If nothing else, the recent 'Logo-Gate' revealed a serious disconnect between NAR leadership and what appears to be the majority (or at least, rather vocal) rank & file within our association.

It's obvious, to the most casual of observers, that our illustrious associations are made up of several differing segments:

  • Those who actively participate and volunteer in their local and State associations, or, on the National level. These folks typically hold our associations in high regard, and can articulate the value that they offer.
  • Those who have never or rarely volunteered or participated in any association activities, aside from an occasional luncheon or continuing education opportunity. These folks are typically the ones who seem to complain the most, and expect NAR to protect them from competition, and or to violate fair trade on their behalf.
  • Those who are blissfully indifferent, and are more concerned and focused on building their business than to care about such things. These folks just don't care. They willingly pay their dues each year, and see it as a cost of doing business.
    So that leads me to the question, what would I do if I were the CEO of NAR?

Before I answer that question, let me say that I am excited that Bob Goldberg is currently at the helm. I was there in Chicago at the NAR Leadership Summit last year when they introduced him as the new CEO. Bob is a very smart, personable guy. He genuinely cares about people, and garners the trust and respect of those who work at the mother-ship headquarters. He's got a massive job ahead of him, turning the ship around to a more productive, beneficial course, but I believe we need to afford him the time to do so.

If I were CEO of NAR, I would immediately cease expending any additional money or resources towards technology, whether investment, development, or existing products & services. NAR is a trade association. Creating, driving, and delivering tech is not their forte, strength, or mission. It's clear that their past ventures and involvements have met with disaster or limited success. Trying to achieve national support and adoption for various tech or products is next to impossible, so why pay out money that comes from everyone, when only a portion of membership actually use and benefit from them?

I would focus my energies on those things that reflect the core mission of NAR, helping its members be more profitable and successful. Start with ways to create tangible benefit and savings to our members. Negotiate better discounts with primary vendors across the Country for products and services that the majority of our members utilize. With 1.3 million members, we should be getting some really significant discounts.

I would strive to do a much better job helping consumers understand the difference and value of using a REALTOR® in the purchase or sale of their homes, versus just a licensee or sales associate. I would do a better job of creating messaging and commercial spots that better resonate with homeowners and prospective homeowners.

And, if NAR is going to expend a significant amount of time and money educating the general public on why choosing a REALTOR® is in their best interests, we all collectively better make damn sure we deliver on demonstrating and providing that value/difference.

When we become a member of NAR, we take an oath to abide by the Code of Ethics. While we have measures and processes in place to address those who have chosen to violate that oath, many times, for whatever reasons, their actions go unchecked. I would work to make the process of reporting and penalizing violators easier and more robust. I would make it a priority to better educate the rank & file members on how the process works, and how it benefits them all.

I would work to raise the bar of entry into our association, so that the level of differentiation is more significant, pronounced, and meaningful. I would create more valued educational opportunities that helps agents and brokers run their businesses more efficiently, and more profitably.

NAR has such an amazing, storied history and tradition. We need to get back to the core reasons/purpose for our existence, and focus on that.

Okay, so I'll jump off my soapbox, and return you to your normal programming!

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Rich Jacobson is a District Director for Fathom Realty and a licensed REALTOR®; an avid Crab Hunter, Clam Digger, and Oyster Shucker, He is the Social Media Evangelist for Life on the Kitsap Peninsula & The Western Puget Sound in scenic WA State.

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Rainmaker
3,975,426
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

It will be watched very close by a lot of people to see what they do in the near future

Jun 10, 2018 08:27 PM #1
Rainmaker
2,725,894
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It can really sometimes feel like a lot of pressure but you have to kind a indoor and just hire the right people around you to keep you sane and on the up and up, I think.

Jun 10, 2018 08:50 PM #2
Rainmaker
530,614
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

marti garaughty, abstract art, graphic design, marketing, WordPress consultant

Jun 10, 2018 09:22 PM #3
Rainmaker
1,410,163
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL
www.SIBRealty.org 305-931-6931

Rich, agree with you. 

NAR has such an amazing, storied history and tradition. We need to get back to the core reasons/purpose for our existence, and focus on that.

Jun 11, 2018 12:55 PM #4
Ambassador
3,150,994
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Your point is well-taken about abiding by the CoE's - that seems to be at the root of the disrespect from the consumer of our profession as a whole, Rich. Regardless what happens with the executive Board or what whomever does at the helm, we have to do OUR part as well.

Thank you so much for your entry! Your ideas and commentary are spot-on, Rich! 

Jun 16, 2018 09:21 PM #5
Rainmaker
904,166
Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

I think we have more than those three categories, given you didn't name the one I fit into and regardless, NAR has fallen short of their responsibilities to all members. However, I especially liked two of your points:

"With 1.3 million members, we should be getting some really significant discounts.

I would strive to do a much better job helping consumers understand the difference and value of using a REALTOR® in the purchase or sale of their homes, versus just a licensee or sales associate."

Jun 30, 2018 09:41 AM #6
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