Reblogger Debbie Reynolds
Real Estate Agent with Platinum Properties TN Broker: 208698

I sure hope you have one.

Original content by Grant Schneider


Many people start in the real estate business and developing a plan to promote and market their services.  But if that is all they have, in my opinion, there is a key ingredient missing.  You need vision if your business is to survive and thrive.  And you also need values.  You should make it perfectly clear what type of business you are, who you serve and why.  Surprisingly, many new real estate agents cannot say why they are in business nor can they articulate their basic business foundation and founding principles.  Why you are doing the business is more important than how you do it.  If you find that statement hard to believe then read on.

Any successful business needs to have vision—that is what the business will look like when it is successful.  Your vision is your dream and as Walt Disney said, you must have a dream if you want to have a dream to come true.  Of perhaps greater importance are your values.  These are your ideals you live by.  These are your non-negotiables.  If you know why you are in business, if you have a vision, and you have values you may then build your marketing plan and you will know how to make the right decisions.  If your vision and values are clear to your staff, then then they too will make the right decisions.

A good leader leads by making the organization’s vision known to the entire team.  But it is the leader’s commitment to values and living the values that makes the greatest impact.

I just read a news story about restaurants and the State Liquor Authority in New Jersey.  They have targeted several restaurants and a large restaurant company in the state for substituting cheap liquor in to top brand bottles.  An official from the restaurant company reacted with shock that this had happened in his company.

Here is how it might have happened.  If you do not make crystal clear your values and ethics to your team but only hold them accountable for results some may feel justified in taking short cuts.

Your vision and especially your values should be out front and everywhere.  I know a bank that has a great reputation with the community and its customers.  That is saying something considering what has happened in banking the last few years.  I went into their offices and do you know what I saw?  Everywhere I looked I saw their core beliefs in their documents, their posters and even engraved on the glass separating the offices.  Although they are highly profitable is it also any surprise that they are held in high regard.  Dave Thomas, founder of Wendy’s had core beliefs that could be recited by every executive down to every crew member in each restaurant.  “Do the Right Thing” was just one of Dave’s sayings.

VisionHere is where leadership comes in.  A great leader shares the vision and the values and the goals and objectives.  He holds the team accountable for results.  But his team knows that in deciding on the right action they must always “Do the Right Thing.”  For a similar post on our web site see IT ALL STARTS WITH VISION AND VALUES.

Are ready to excel your business growth by being a values-based company?

Contact us to learn more

or call 914-953-4458.


Real estate expertise provided by Grant Schneider on ActiveRain


Business Coach - Strategic Plans - Sales and Marketing Coach

Grant Schneider- Personal and Professional business coachGrant Schneider - Leadership and Business Coach Creating Successful Business Outcomes

President Performance Development Strategies

- Business Coach

- Business Performance and Strategic Business Plans 

- Sales and Marketing Coach

- Organizational Effectiveness

- Time Effectiveness and Organization

914-953-4458, Armonk NY 10504 grant@pdstrategies.com

Visit my website www.pdstrategies.com for information on how you can obtain quantum leaps in your business performance.

Helping businesses go from "good to great"


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Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Good morning, Debbie Reynolds a reblog of anything written by Grant is a good choice.... this was a great one.

Jun 13, 2018 05:01 AM #1
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Debbie Reynolds,

What a great choice to reblog and I totally agree with Barbara Todaro "a reblog of anything written by Grant is a good choice.... this was a great one."

Jun 13, 2018 05:16 AM #2
Amanda S. Davidson
Amanda Davidson Real Estate Group - Alexandria, VA
Alexandria Virginia Homes For Sale

Debbie, Grant always has wonderful posts and this is no exception. Having a clearly defined vision is a must and something that should be at the top of the list when getting into real estate or business in general.

Jun 13, 2018 05:56 AM #3
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Good morning 

Thank you for sharing your information with us 

Have a great day.

Jun 13, 2018 06:22 AM #4
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Yes, Grant is a wealth of information for business owners. A vision and focus is a must - how the heck else can we get there?  

Jun 13, 2018 07:09 AM #5
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thank you very much, Debbie, for sharing this excellent reblog selection.

Jun 13, 2018 07:30 AM #6
Shahar Hillel
Augusta Financial Inc. - Stevenson Ranch, CA
Mortgage Consultant, Loan Officer.

Debbie hello.

Great post to re-blog.

Good day.

Jun 13, 2018 12:39 PM #7
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I do and it is appropriate that he capped all of his letters since a vision should be a big one.

Jun 13, 2018 02:08 PM #8
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Loved this reblog and I am with our friend Barbara Todaro  any post by our friend Grant Schneider  is reblog worthy, Endre

Jun 13, 2018 11:37 PM #9
Paul S. Henderson, REALTOR®,CRS,
RE/MAX Northwest. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

I liked this Grant Schneider reblog Debbie. You always find the best to share with us...

Jun 13, 2018 11:42 PM #10
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Debbie - thanks for the reblog.  Without vision there is no direction.

Jun 14, 2018 03:15 AM #11
Yolanda Cordova-Gilbert
Richmond, TX


 Great re-blog, I used to work for a company that said do the right thing but when money became tight not so much that is when I knew it was time!

Jun 14, 2018 01:50 PM #12
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Debbie Reynolds

Your Dedicated Clarksville TN Real Estate Agent
Clarksville and Real Estate are my specialities! May I help you?
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