Action you can take right now to build your business

By
Services for Real Estate Pros with Marte Cliff Copywriting

Want to do something today – right now – that will help build your business?

If you have a pen, a piece of paper, an envelope, and a stamp, you can do just that. You can write a thank you note.

In fact, you’ll do even better if you write a dozen thank you notes. And if you make it a daily habit, you might just be amazed at the results.

Thank You

Even if your business is already doing well, thank you notes will give it a boost.

Taking the time to send a hand-written note of thanks will set you apart from your competitors, and it will lift you up in the minds of every person who receives one. That’s because hardly anyone does it, and because a hand-written, well thought-out note shows that you actually thought about the recipient – and that you do appreciate whatever they did.

Your notes don’t need to go just to people you do business with, but can be just as effective when sent to people who perform services for you.

Why? Again, because this has become an unusual practice. So unusual, in fact, that people will talk about it. The mechanic who repaired your car might be sitting at the lunch counter visiting with other patrons and start to brag about getting your note.

“Hey, I got a thank you note today – you guys ever get one of those? Mrs. Smith wrote to thank me for getting her car in and out of the shop so quickly – and for not leaving any grease on her carpets like the last guy did. You know Mrs. Smith don’t you? She sells real estate here in …”

A thank you in person does leave a warm feeling – and you should hand one out at every opportunity. But a written thank you is something people can show their spouses and friends. It’s something that gives them bragging rights along with that good feeling. It's something they're apt to save and notice again and again.

Thanking customers and would-be customers…

Remember that there is a difference in thank you notes. A printed card that says “Thank you for your business” and bears your signature is not very special. It's kind of like those business Christmas Cards, all signed and addressed by a  computer program.

A blank card with “Thank You” printed on the front or a hand-written note on a blank sheet of paper is special – but only when it contains a specific thanks.  So think before you write.

What did that person do? Did they give you some of their valuable time to present your service? Did they refer a friend to you? Did they perform a service exceptionally well? Did they run after you in the grocery store parking lot because you forgot a bag of groceries?

In my recent post, "How to make a good first impression - 3 times," Debe Maxwell commented that she always drops a Thank You note in the mailbox immediately after a listing presentation. Clients have told her that she's the ONLY one who does so. Do you suppose that makes her memorable?

Taking Deb's practice one step farther, why not say thanks in even more situations. My Thank You Notes letter set offers these topics:
Thank you note letter set contentsThink of someone to thank right now. Then do it,  and you’ll be glad you did.

Not only will you feel good right away because you know you’re making someone else feel good, you’ll be activating the powerful law of attraction. That law says that when you feel gratitude and give thanks for something, you’ll attract more of the same. So the more people you thank, the more people you’ll have to thank.

 

Comments (18)

Ricki Eichler McCallum
CastNet Realty - Corpus Christi, TX
Broker,GRI,ABR, e-Pro, TAHS

Great reminder Marte, It is so important to thank people for their business.  It's the difference between being good and being great!

Jun 12, 2018 12:57 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Ricki Eichler McCallum - When I remember, I make an effort to thank people and compliment them for their service in stores, the post office, the bank, etc.

It's fun to see the smiles - and the looks of amazement. While people often say an offhand "thanks," they aren't often thanked in a way that seems like a genuine thank you.

Jun 12, 2018 01:11 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Marte Cliff  Tried and true this is a technique that works . I have to start to do this again . I have stopped must start up again as it is appreciated and keeps you in clients minds .

Jun 12, 2018 01:57 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

It does work, Hannah Williams - and doubly so because hardly anyone does it.

Jun 12, 2018 02:40 PM
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I send |E-mails to all new people that I can get one for.  Others I will send an short note in a card.

Jun 12, 2018 04:10 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

William Feela - any kind of thanks is nice, but I really believe that a hand-written note means a lot more to people than an email.

Jun 12, 2018 04:24 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Good one Marte!  If you're like me, I seldom get any mail unless it's some kind of advertisement. A handwritten note will stand out!

Jun 13, 2018 09:24 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

That's right, Kathy Streib - postal mail is usually advertising or fun things like the power bill. Anything with a hand-written envelope will stand out - and if the message inside is warm and fuzzy the writer will stand out too!

Jun 13, 2018 09:35 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Thank you notes are so appreciated and especially the handwritten ones. This is a great reminder of that.

Jun 18, 2018 08:23 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Yes they are, Debbie Reynolds - probably because they are so rare.

You do need to be careful however. Once upon a time I purchased a recliner for my husband for Christmas. The store owner, who had helped me trick my husband into choosing the right size, was very diligent in sending thank you notes. Unfortunately, he sent it to my husband - before Christmas!

Jun 19, 2018 12:09 PM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

A while back we received a Thank You note from a seller's agent. We had never received one before and thought it was a nice practice. We now include this too!

Jun 21, 2018 07:25 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Yes, Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400 - that is a nice practice. It's just one more way to make "the other side" happy to work with you.

Jun 21, 2018 09:06 AM
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Marte Cliff - When it comes to writing thank you notes, I'm an advocate for this. You illustrate great reasons for people to do this and I have always admired how you take communicaiton seriously. 

Jun 22, 2018 06:36 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Marte, I have LOTS of thank you cards on hand for inviting me in their home for a listing, referring a friend, a new buyer and they do absolutely love them.  Great post.

Jun 22, 2018 06:46 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Patricia Feager - Thanks. Doing well in life really is centered on communications, isn't it?

Joan Cox - I think we all like feeling appreciated, no matter what the reason. What better way to make someone feel good than to say thank you?

Jun 22, 2018 09:44 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Marte, what an easy and simple way to make people feel good, it is a lost art hence if we did this we would really be noticed, Endre

Jun 25, 2018 05:44 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Endre Barath, Jr. - Isn't it strange how sometimes the easiest and simplest things are the most effective?

Jun 25, 2018 10:09 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Indeed Marte, we always try to look for complicated answers and solutions when the simplest things are right in front of our eyes, Endre

Jun 25, 2018 10:12 PM