[Extended] ActiveRain Challenge - My Best Farming Technique (Hosted by SmartZip)

Services for Real Estate Pros with ActiveRain

Due to popular demand by the community we're extending the deadline by another week. 

New Deadline is now 12 midnight July 1 (Sunday)! We look forward to reading more of your amazing entries! 


Some Things Never Change

No matter how much real estate changes, and technology has dramatically altered the playing field in the last 15 years, there are still some tried and true methods of building your business. Because real estate remains, as much as anything, a contact sport, the number of people you interact with on a daily basis will often have a direct coorelation to the amount of business you actually close. For this reason, traditional marketing efforts like farming, allow you to get in front of real live buyers and sellers in your choosen market and enhance the chances your target demographic will do business with you when the time comes. 

The Challenge

In our newest challenge, sponsored by SmartZip, we are asking you to share with us, in a blog post, one technique that you use to connect with local people in your geographic (or even your niche) farm. 

For this challenge, we are going to offer 5000 ActiveRain points for all participants. If we choose your entry to use in our 'Best Farming Techniques' round up blog post and webinar (we'll be taking all of the entries and hosting a webinar where we share the best farming ideas), we will award another 5000 points.

In addition, we will randomly select one entry to win a ticket to any Ben Kinney Training event in the future. It could even be our next event.


An Example (or Two)

Here's an example of something similar to what you might choose to share.

For Portland, Oregon, agent Bev Blume, getting her foot in the door is all about systemizing her outreach and focusing on visibility. She introduces herself through automated marketing campaigns, including mailers, so that her community begins to know her name, face and brand. When members of her farm respond to her mailers or ads, she follows up with them personally, then sends a handwritten note to them to ensure that they won’t forget her.

In every note she writes to members of her farm, Bev mentions that the homeowner may see her and her dog out on their daily walks. In offering this connection point, Bev is gently reinforcing that she doesn’t just sell real estate in their community; she lives there, too.

Last, Bev remembers to invite these prospective clients to events like her client appreciation parties; fall harvest event and Christmas tree event. Over time, these events become a part of her network’s annual traditions.


If I might critique Bev's entry, I'd simply ask her to really expand on what she does in each step of the process. How does she execute her automated marketing campaigns? (In her case, she uses our sponsor, SmartZip). Does she use some kind of service to do the handwritten postcards or does she sit down each morning as part of her routine and commit to sending 5 hand written cards each day? When she's out in her neighborhood and someone recognizes her, or approaches her while she is out walking her dog, does she have some tried and true script that she uses to get them talking about the real estate market?


I'll share one of my own, from the agents who sold our last home.

In November, we would get an invite (They'd mail one, they'd email one and they'd even text to make sure we got it) for early december to come and get photos taken with Santa, hosted by our real estate agent. They could have just as easily had Santa posted up in their office or tucked away unseen by anyone but us special few past clients and sphere that had been invited. But instead, they set Santa up in a local shopping area, in the middle of their farm. And you can believe they did a great job with strategically placed marketing to let you know which real estate team was hosting Santa for pictures with the kiddos. 

The next thing they could have done, after picking that really visible location was make it exclusive to just their own sphere and past clients. But what fun would that be for the people with kiddos that would walk by and haven't done business with them in the past, but might in the future? Yep, you guessed it, it wouldn't be any fun for those kids! ("Sorry Jimmy, Santa only takes photos with little kiddos whose parents bought and sold with this Grinch real estate team!"). So, anyone strolling through that day, who wanted their kiddos to get a photo with Santa could join the fun! All they had to do was fill out a little form with the parents name, email address (so we can send you the copies of the photos) and phone number, as well as a little option to request a free home valuation or buyer consultation. Each year, they add a significant number of people to the database by taking an event they were already planning to do for their sphere/past clients and holding it in a location designed to get them in front of other folks in their target market. 


Our goal with this challenge is that our awesome ActiveRain members might share some executable strategies with other folks in the Rain! The more details the better so that someone else can R&D (Rip off and Duplicate) your great idea and maybe put their own spin on it for their unique target market. 


Make Sure To Do This Part (and some details and deadlines)

One last thing, we are really going to be highlighting these posts over the next month. One week, later in June, we will be using one post from the challenge each day as the headline in our Daily Drop Newsletter. We will also be pulling some of the best entries and creating a roundup blog post so you can easily access the best ideas in one place. And as I mentioned above, we'll present the best ideas in a webinar in July. So, in an effort to get as many people to participate as possible, we ask that each entry include this paragraph at the end of your entry:

This blog post was written as a submission to the ActiveRain Challenge - My Best Farming Technique (Sponsored by SmartZip). If you would like to share one of your favorite farming techniques (and earn up to 10K ActiveRain points as well as a chance to win a free ticket to a Ben Kinney Training event) head over to the blog post announcing the challenge.

(You can just copy and paste that little blurb to the bottom of your entry post). 

Then, once you have written your post, in order to submit it to the challenge, just come back to this blog post and leave a comment with the link to your blog post below in the comments. Entries are due byJuly 1st at Midnight (Pacific Time)

We look forward to reading all of the great entries and sharing them far and wide here on ActiveRain!



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Comments (64)

Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI
HomeSmart Real Estate - Scottsdale, AZ
Arizona Homes and Land Group/ Buy or Sell

Great idea! Here is my Seller Carry Home Financing Farming Technique. Voila! Homes are sold!

Jun 24, 2018 03:45 PM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

 Thank you very much!  Here is my entry for this contest.


   My Best Farming Technique - President of Your Homeowners' Association


Jun 24, 2018 08:12 PM
Diana Zaccaro Broker Associate
Tropical Beachside brokered by eXp - Cocoa Beach, FL
"The Accidental Blogger" Cocoa Beach, Florida

Great contest!

Some things never change...

Everything Old is New Again - My Best Farming Technique

Jun 24, 2018 09:48 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671
Jun 24, 2018 10:35 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Abd here is my entry - different, I guess!

My Best Farming Technique is FARMING with Special Letters.


Jun 24, 2018 11:17 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale
Jun 24, 2018 11:32 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Thanks to my friend Marte Cliff  here is my contribution  to this challenge  The Secret sauce

Jun 24, 2018 11:54 PM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Here is one of my entries.  http://activerain.com/droplet/5cX9Does having a coffee network twice a week work?

Jun 25, 2018 11:43 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Here is my entry into the contest. Thank you for allowing us to participate.

Keeping Clients Engaged - Applying That Personal Touch

Jun 26, 2018 04:23 PM
Peter Mohylsky, Beach Expert
PMI. Destin - Miramar Beach, FL
Call me at 850-517-7098

Love this part of a challenge.  Here is my post.  Part 2

Jun 27, 2018 11:21 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

I'm glad for the extensione. I asn't sure about participating from a time persepctive, and while it's still tight I might take it on. It certainly gave me something to think about!

Jun 27, 2018 08:28 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

This is pretty cool that it got extended here. I’d love like to see where it goes.

Jun 27, 2018 11:02 PM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

My contribution to the contest but of course this is not really a contest.

Lead Gen Back to the Future

Jun 28, 2018 06:05 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Here is what is working for me. Farming in the 21st Century.

Jun 29, 2018 02:44 PM
Dusty Rhoton CLHMS, ABR, SRES, GRI
RE/MAX Fine Properties - Flagstaff, AZ
Northern Arizona Real Estate

Here is my entry that has been a great crop every year:

Farming My Own Crop

Jun 29, 2018 11:53 PM
JL Boney, III
Coldwell Banker - Columbia, SC
Columbia, SC Real Estate
Jun 30, 2018 03:12 PM
Kristal Wilson
KB Home - Fontana, CA
Cause We Like 'Em New ~ New Home Specialist!

Just under the deadline. Here is my entry  My Best Farming Technique


Jul 01, 2018 05:53 PM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

I had such a great time reading the blogs and I should have written one as I use a variety of ways to stay in front of people.  Can't wait to see more entries. 

Jul 02, 2018 02:29 PM
Melissa Jackson REALTOR
Trinity Premier Properties - Azle, TX
Helping You Make The Right Move

Great subject! I didn't get an entry on this challenge. I'm definitely reading these blogs. It's great to see such a variety of ideas and how these work in different areas.

Jul 07, 2018 11:06 AM
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

ActiveRain Contests this was such a wonderful contest - so many great entries, I am still going back and reading them.  Thank you, again, for hosting with SmartZip!

Aug 18, 2018 07:21 PM