Have you ever thought something out in so much detail that you may have forgotten the point of it all?
I had a great partner in my first startup in Austin Texas.
He was smart, complete, thorough, detailed. An Aggie classmate.
We needed work, new clients, in order to make the architectural business viable. This was before email, texting, the internet, etc.
We had a new-fangled computer and a software program that Gary was using to collect all our leads/potential clients and put them into a sort of spreadsheet.
We spent months uncovering the name, address and phone number of every possible builder/developer within a 75-mile radius.
We spent months inputting this data into the software program (Well, Gary did because I had no idea and was loathe to learn.)
We knew how to design buildings. We were ready to serve clients. We had an office, a secretary. We were anxious to get things going.
Finally, we were ready to send out a super direct mail marketing campaign.
During that year the oil industry collapsed around us and real estate went down the tubes.
Construction came to a virtual halt.
We had a great marketing piece (brochure/cards/photos), a super database, and ultimately found ourselves on the Titanic watching it sink.
(Oh incidentally, we also had telephones and yellow pages back in those dark ages.)
Moral of the story? Y'all write in and tell me what you think!