Avoiding the Sea of Sameness & Having The Fish Jump Into Your Bowl!

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Services for Real Estate Pros with Napa Consultants

 

 Avoiding the sea of sameness and having the fish jump into your bowl is what is discussed on this video. 

 

Number One Marketing Challenge from The Language of Luxury on Vimeo.

You need to understand your clients and craft your message, so that they see you as the answer to their prayers. Your message should clearly express why you are the answer to their prayers.  And your clients will go out of their way to refer you, and assure others you are the only solution.
 

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

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Rainmaker
642,803
Bill Roberts
Brooks and Dunphy Real Estate - Oceanside, CA
"Baby Boomer" Retirement Planner

You know Alexandra, I started to re-read a book from my library called "The Ultimate Sales Letter" by Dan Kennedy. He says the same thing. You MUST put yourself in your clients shoes if you want to "understand" them and what they want.

Bill Roberts

Jun 14, 2018 08:30 AM #3
Rainmaker
2,155,839
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

Ah, "The sea of sameness."  Very good points about standing away and out of the crowd to create your own unique niche.

Jun 14, 2018 09:27 AM #4
Ambassador
1,569,916
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Another wonderful gift for those who pay attention.  We do need to get inside their head...

Jun 14, 2018 10:16 AM #5
Rainmaker
3,726,440
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD I am writing a post on how Marcy at the Market got into our heads when it came to cheese at the Market.  We came away talking about the great service.  A

Jun 14, 2018 10:42 AM #6
Rainmaker
946,644
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Ron and Alexandra Seigel ,
This post made me realize what my approach will be to the newest Challenge: My Best Farming Technique

That said, I've always been unique.  When I was a kid I wanted to fit in.  I had friends but I wasn't what I'd call popular.  It was when I went off to college that I decided to embrace my unique self and, honestly, it was so liberating.

Thanks for the post.   

Jun 14, 2018 11:07 AM #7
Rainmaker
3,726,440
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Carol Williams  You are welcome, and like you I had a brief bout of wanting to fit in.  Luckily I had friends who did not want to fit in, and my parents who emphasized being true to myself.  A

Jun 14, 2018 11:15 AM #8
Rainmaker
3,726,440
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD it is the site, I had to post the video twice and it erased the first paragraph.  Since I have not had a chance to re-download Word in my computer after my friends at Apple erased everything and loaded the Operating System, I did not have the Word document to go back to.  LOL  A

Jun 14, 2018 11:18 AM #9
Rainmaker
863,989
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

The key to our success is getting in our clients head and showing them the WIIFM.

Jun 14, 2018 12:46 PM #10
Rainmaker
1,405,639
Yolanda Cordova-Gilbert
Sitterle Homes - Richmond, TX
Sitterle Homes

Ron and Alexandra Seigel Love this message I remember my son saying but mom u said we had to be different, not the message I had told him but at least he was listening I had said it was ok to be different and not be like everyone ele so I do believe in this message.

Jun 14, 2018 01:22 PM #11
Rainmaker
4,603,766
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Too many real estate agents are adversely impacted by the sameness images.

Jun 14, 2018 06:21 PM #12
Rainmaker
3,726,440
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Yolanda Cordova-Gilbert I always knew you are a wise mom to your kids. It is so nurturing to a child to be encouraged to be who they are supposed to be.  A

Jun 14, 2018 06:22 PM #13
Rainmaker
3,726,440
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Roy Kelley You are right about that.  I have seen the same exact website in the same marketplace in different colors, and with the same words...A

Jun 14, 2018 06:25 PM #14
Ambassador
3,303,891
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Well done, Ron and Alexandra- we have to give our clients a reason to use us...one that sets us apart from the rest. 

Jun 14, 2018 06:47 PM #15
Rainmaker
2,437,071
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Ron and Alexandra Seigel .

My goodness! you sure are giving me a lot to discuss at our training meetings. Keep them coming, love these

Jun 15, 2018 02:24 AM #16
Rainmaker
2,881,821
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hello Alexandra and Ron - the sea of sameness is pretty monotonous.  Very good point - excellent post.

Jun 15, 2018 04:51 AM #17
Rainmaker
289,608
Jim Paulson
Progressive Realty (Boise Idaho) www.Progressive-Realty.info - Boise, ID
Owner,Broker

1)  I liked the comment about being the answer to their prayers.  I remember years ago attending a class on overcoming objections and someone asked "What do you say when the potential client says they want to go home and pray about it?"  Answer:  That's easy!  Just look them in the eye and say "Who do you think sent me?" (I loved that but unless I really know the people, I don't use that one).

2)  Good video at the end about differentiating yourself in 30 seconds, but surprised it was a 1 minute and 45 second video (admittingly it did address three areas though).

Jun 15, 2018 08:40 AM #18
Rainmaker
3,726,440
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jim Paulson Ron intended the 30 seconds to address the one issue of how you are different, he did that in 30 seconds.  I will mention it to him and we will add some clarification.  We had clients who actually said they prayed, and God answered.  We were flattered, and they are still one of our favorite companies we have worked for.  We love seeing them thrive.  A

Jun 15, 2018 09:08 AM #19
Rainmaker
2,570,626
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

You can’t just jump in the pool at first without knowing your depth, as they say. It’s pretty simple.

Jun 15, 2018 10:24 AM #20
Rainmaker
2,570,626
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It’s really a perfect pitch when its condensed to that and still effective. I really love that. Ron and Alexandra Seigel Ron has mind for this for sure, you both do. :)

Jun 15, 2018 10:27 AM #21
Rainmaker
345,647
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Your video says it well. I love the photos and the captions. "I am all ears", that is what people want.

Not, "I am all talk"

Looking forward to the next video of the series.

Jun 16, 2018 03:13 PM #22
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