Avoiding the sea of sameness and having the fish jump into your bowl is what is discussed on this video.
Number One Marketing Challenge from The Language of Luxury on Vimeo.
You need to understand your clients and craft your message, so that they see you as the answer to their prayers. Your message should clearly express why you are the answer to their prayers. And your clients will go out of their way to refer you, and assure others you are the only solution.
You know Alexandra, I started to re-read a book from my library called "The Ultimate Sales Letter" by Dan Kennedy. He says the same thing. You MUST put yourself in your clients shoes if you want to "understand" them and what they want.
Bill Roberts
Michael Jacobs
Pasadena, CA
Roy Kelley
Gaithersburg, MD
Ron and Alexandra Seigel
Carpinteria, CA
Ah, "The sea of sameness." Very good points about standing away and out of the crowd to create your own unique niche.
Roy Kelley
Gaithersburg, MD
Ron and Alexandra Seigel
Carpinteria, CA
Another wonderful gift for those who pay attention. We do need to get inside their head...
Michael Jacobs
Pasadena, CA
Ron and Alexandra Seigel
Carpinteria, CA
Debb Janes EcoBroker and Bernie Stea JD I am writing a post on how Marcy at the Market got into our heads when it came to cheese at the Market. We came away talking about the great service. A
Ron and Alexandra Seigel Marcy is the perfect example.Can't wait to read it...
It's taking me forever to post in AR today, not sure if it's me or the site. Regardless, I need a break. Lol.
Hi Ron and Alexandra Seigel ,
This post made me realize what my approach will be to the newest Challenge: My Best Farming Technique.
That said, I've always been unique. When I was a kid I wanted to fit in. I had friends but I wasn't what I'd call popular. It was when I went off to college that I decided to embrace my unique self and, honestly, it was so liberating.
Thanks for the post.
Ron and Alexandra Seigel
Carpinteria, CA
Carol Williams You are welcome, and like you I had a brief bout of wanting to fit in. Luckily I had friends who did not want to fit in, and my parents who emphasized being true to myself. A
Carol Williams
Wenatchee, WA
Debb Janes EcoBroker and Bernie Stea JD it is the site, I had to post the video twice and it erased the first paragraph. Since I have not had a chance to re-download Word in my computer after my friends at Apple erased everything and loaded the Operating System, I did not have the Word document to go back to. LOL A
The key to our success is getting in our clients head and showing them the WIIFM.
Jim Paulson
Boise, ID
Ron and Alexandra Seigel
Carpinteria, CA
Ron and Alexandra Seigel Love this message I remember my son saying but mom u said we had to be different, not the message I had told him but at least he was listening I had said it was ok to be different and not be like everyone ele so I do believe in this message.
Ron and Alexandra Seigel
Carpinteria, CA
Too many real estate agents are adversely impacted by the sameness images.
Ron and Alexandra Seigel
Carpinteria, CA
Yolanda Cordova-Gilbert I always knew you are a wise mom to your kids. It is so nurturing to a child to be encouraged to be who they are supposed to be. A
Roy Kelley You are right about that. I have seen the same exact website in the same marketplace in different colors, and with the same words...A
Roy Kelley
Gaithersburg, MD
Well done, Ron and Alexandra- we have to give our clients a reason to use us...one that sets us apart from the rest.
Ron and Alexandra Seigel
Carpinteria, CA
Morning Ron and Alexandra Seigel .
My goodness! you sure are giving me a lot to discuss at our training meetings. Keep them coming, love these
Ron and Alexandra Seigel
Carpinteria, CA
Hello Alexandra and Ron - the sea of sameness is pretty monotonous. Very good point - excellent post.
Ron and Alexandra Seigel
Carpinteria, CA
1) I liked the comment about being the answer to their prayers. I remember years ago attending a class on overcoming objections and someone asked "What do you say when the potential client says they want to go home and pray about it?" Answer: That's easy! Just look them in the eye and say "Who do you think sent me?" (I loved that but unless I really know the people, I don't use that one).
2) Good video at the end about differentiating yourself in 30 seconds, but surprised it was a 1 minute and 45 second video (admittingly it did address three areas though).
Ron and Alexandra Seigel
Carpinteria, CA
Jim Paulson Ron intended the 30 seconds to address the one issue of how you are different, he did that in 30 seconds. I will mention it to him and we will add some clarification. We had clients who actually said they prayed, and God answered. We were flattered, and they are still one of our favorite companies we have worked for. We love seeing them thrive. A
Jim Paulson
Boise, ID
You can’t just jump in the pool at first without knowing your depth, as they say. It’s pretty simple.
It’s really a perfect pitch when its condensed to that and still effective. I really love that. Ron and Alexandra Seigel Ron has mind for this for sure, you both do. :)
Your video says it well. I love the photos and the captions. "I am all ears", that is what people want.
Not, "I am all talk"
Looking forward to the next video of the series.
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