The Story of Colonel Sanders

Real Estate Agent with Prudential Shimmering Sands Realty

For those of you who haven't heard the story of Colonel can be very motivating. Here I offer it, as told by Tony Robbins in his book "Letters to a Friend".  Enjoy!*****

The key to success is to decide what's most important to you and then take massive action each day to make it better, even when it doesn't look as if it's working.

I'll give you an example. Have you ever heard of a guy named Colonel Sanders? Of course you have. How did Colonel Sanders become such an unbelievable success? Was it because he was born wealthy? Was his family rich? Did they send him to a top university like Harvard? Maybe he was successful because he started his business when he was really young. Are any of these true?

The answer is no. Colonel Sanders didn't begin to fulfill his dream until he was 65 years old! What drove him to finally take action? He was broke and alone. He got his first social security cheque for $105, and he got mad but instead of blaming society or just writing congress a nasty note, he started asking himself, "What could I do that would be valuable for other people? What could I give back?" He started thinking about what he had that was valuable to others.

His first answer was, "Well, I have this chicken, recipe, everyone seems to love! What if I sold my chicken recipe to restaurants? Could I make money doing that?" Then he immediately thought, "That's ridiculous. Selling my recipe won't even pay the rent." And he got a new idea: "What if I not only sold them my recipe but also showed them how to cook the chicken properly? What if the chicken was so good that it increased their business? If more people come to see them and they make more chicken sales, maybe they will give me a percentage of those additional sales."

Many people have great ideas. But Colonel Sander was different. He was a man who didn't just think of great things to do. He put them into action. He went and started knocking on doors, telling each restaurant owner his story: "I have a great chicken recipe, and I think if you use it, it'll increase your sales. And I'd like to get a percentage of that increase."

Well, many people laughed in his face. They said, "Look, old man, get out of here. What are you wearing that stupid white suit for?" Did Colonel Sanders give up? Absolutely not. He had the #1 key to success; I call it personal power. Personal power means being persistence in taking action: Every time you do something, you learn from it, and you find a way to do it better next time. Colonel Sanders certainly used his personal power! Instead of feeling bad about the last restaurant that had rejected his idea, he immediately start focusing on how to tell his story more effectively and get better results from the next restaurant.

How many times do you think Colonel Sanders heard no before getting the answer he wanted? He was refused 1,009 times before he heard his first yes. His spent two years driving across America in his old, beat-up car, sleeping in the back seat in his rumpled white suit, getting up each day eager to share his idea with someone new. Often, the only food he had was a quick bite of the samples he was preparing for perspective buyers. How many people do you think would have gone for 1,009 no's - two years of no's! - and kept on going? Very few. That's why there is only one Colonel Sanders. I think most people wouldn't get passed twenty no's, much less a hundred or a thousand! Yet this is sometimes what it takes to succeed.

If you look at any of the most successful people in history, you will found this common thread: They would not be denied. They would not accept no. They would not allow anything to stop them from making their vision, their goal, a reality. Did you know that Walt Disney was turned down 302 times before he got financing for his dream of creating "The Happiest Place on Earth"? All the banks thought he was crazy. He wasn't crazy; he was a visionary and, more important, he was committed to making that vision a reality. Today, millions of people have shared in "the joy of Disney", a world like no other, a world launched by the decision of one man.


This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Inspiration !!
POSITIVE ATTITUDE for the Weary Soul
What Is Your Favorite Positive Quote?
The Driven Few

Spam prevention
Show All Comments
Richard Weisser
Richard Weisser Realty - Newnan, GA
Richard Weisser Retired Real Estate Professional


The Colonel has always been an inspiration to me. He didn't quit, even after several failed ventures. He also believed that quality was the key to a successful business! Good post.

May 24, 2008 01:55 PM #1
Bart Whitmore
Keller Williams- Louisville - Louisville, KY
Real Estate Agent

Wow and to think most of us get discouraged with just a few no's.

May 24, 2008 01:58 PM #2
Karen Gentry>>Charlottesville, Virginia Real Estate Professional
RE/MAX Excellence-Charlottesville VA - Charlottesville, VA

Chuck.........that is a wonderful story of success.  He never gave up and that was the key.

May 25, 2008 01:20 AM #3
Bob Cumiskey
A1 Connection Realty, Inc. - Sun City Center, FL
US Army Retired, Your Sun City Center, Florida ~ Realtor

Chuck, Great story.  Some people just don't take no for an answer.  And sooner or later someone will listen to you. 

May 25, 2008 12:24 PM #4
Kevin Whitty
Poughkeepsie, NY

Amen , Great Blog

May 25, 2008 12:53 PM #5
Lynn Johnson
Coldwell Banker Home Connection - Owatonna, MN
Owatonna, MN Real Estate

Chuck - I hadn't heard about his route to success.  What a great story to remember especially if we feel discouraged or we can't quite reach a goal.  Persistence and attitude are incredibly powerful and stories like that prove that success does come to those who persevere. 

May 25, 2008 01:54 PM #6
Jennifer Kladny
Premier Servicing Company, LLC - Kittanning, PA

This is the first time I've heard this story.  Very inspirational. 

I see you read a bunch of Tony Robbins books.  I'm due for some new books.  Which of his are the best, in your opinion?  JENNIFER

May 26, 2008 02:47 AM #7
Chuck Roberts
Prudential Shimmering Sands Realty - Panama City, FL

Hey Jennifer;
Good to hear from you! Two 'must reads' by Tony Robbins are his first one..."Unlimited Power" and "Awaken the Giant Within". I would also recommend trying to make it to one of his live seminars, when you can. I did a seminar with him in Orlando about 12 years was AWESOME! We did a firewalk over hot coals. Great Stuff! He also has some CD/DVD sets that are very good, like the Personal Power or the Edge series. Keep me udated...I'd love to hear how it goes.
PS. You can get a lot of info here

May 26, 2008 02:34 PM #8
Jennifer Kladny
Premier Servicing Company, LLC - Kittanning, PA

Hi Chuck!  They are on my list and I am off to ONE of my favorite websites .... Amazon. 

I am a book fanatic.  I devour them!  Thanks for sharing.  Once I read them, I will let you know!  JENNIFER

May 27, 2008 10:43 AM #9
Ted Komenda
Dunhill Group - Osterville, MA

Thanks for the post it really shed some light as to how people persevere when everyone constantly says no or your idea won't work... Very motivational!


Nov 28, 2008 02:32 AM #11

Very inspiring story Chuck thanks for sharing...

Jul 23, 2009 06:28 PM #12
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Chuck Roberts

Ask me a question
Spam prevention