If you want to have a successful luxury or other real estate practice, you must understand the mindset of your ideal clients and the intricacies of your marketplace that make them happy to live there. When you take the time to really understand what they need and assure them that you can deliver the results they are after, you become the answer to their prayers. Here is an example:
Recently, we visited Deer Valley, Utah with friends. We went to The Market in Park City to stock up on provisions to munch on while watching the NBA Finals. We discovered a section devoted to exclusively to artisanal cheeses. I (A) asked the cheese monger, Marcy, what was new and exciting? After taking the time to understand our tastes and preferences, she knew we were all fond of cheese and eager to learn.
Marcy proceeded to tell us about her favorites that she was sure we would love too. One of them pictured above was an alpine blossom covered rind cheese made in Austria with milk from 15 brown Swiss cows in each herd. They feed in the pasture of the Alps. As the cheese ages, the rind is washed and is covered with the dried edible flowers and herbs from the surrounding Alpine Meadows. You eat the cheese topped with a bit of flowers along with the rind. We all agreed that this was one of the best cheeses we ever tasted.
Marcy also went out of her way tell us which crackers to buy and which went with each cheese for the 5 varieties we bought. Then, as we were walking in the aisles, she ran over to tell us that we should buy a Rosé or a Riesling wine, to pair with our cheese selection.
We loved her enthusiasm, her expertise and her extraordinary service. Naturally, we followed her advice in selecting wines. Marcy was the answer to our prayers. While out of town we look for experiences that are like touchstones to recall and share with others. It is only natural to refer our readers to her cheese department at The Market in Park City.
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