Knowing The Mindset of Your Ideal Clients Can Assure Your Success

By
Services for Real Estate Pros with Napa Consultants

www.luxuryrealestatemarketing.com

If you want to have a successful luxury or other real estate practice, you must understand the mindset of your ideal clients and the intricacies of your marketplace that make them happy to live there.  When you take the time to really understand what they need and assure them that you can deliver the results they are after, you become the answer to their prayers.  Here is an example:

Recently, we visited Deer Valley, Utah with friends.  We went to The Market in Park City to stock up on provisions to munch on while watching the NBA Finals. We discovered a section devoted to exclusively to artisanal cheeses.  I (A) asked the cheese monger, Marcy, what was new and exciting? After taking the time to understand our tastes and preferences, she knew we were all fond of cheese and eager to learn.

Marcy proceeded to tell us about her favorites that she was sure we would love too. One of them pictured above was an alpine blossom covered rind cheese made in Austria with milk from 15 brown Swiss cows in each herd.  They feed in the pasture of the Alps.  As the cheese ages, the rind is washed and is covered with the dried edible flowers and herbs from the surrounding Alpine Meadows.  You eat the cheese topped with a bit of flowers along with the rind. We all agreed that this was one of the best cheeses we ever tasted.  

Marcy also went out of her way tell us which crackers to buy and which went with each cheese for the 5 varieties we bought.  Then, as we were walking in the aisles, she ran over to tell us that we should buy a Rosé or a Riesling wine, to pair with our cheese selection.  

We loved her enthusiasm, her expertise and her extraordinary service. Naturally, we followed her advice in selecting wines. Marcy was the answer to our prayers. While out of town we look for experiences that are like touchstones to recall and share with others. It is only natural to refer our readers to her cheese department at The Market in Park City.

Posted by

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Best Practices
Groups:
Posts to Localism
LuxuryRealEstate.com Network For ActiveRain Members
Luxury Home Agents
Old Farts Club
Tags:
luxury real estae personal and company branding

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainmaker
2,668,139
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

My friend likes to say that you have to imagine that ideal client as a real person with friends and hobbies and all of that.

Jun 15, 2018 10:22 AM #16
Rainmaker
2,668,139
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Hannah Williams It’s probably in the top three most important things in business always in every business. I totally agree with you!

Jun 15, 2018 10:23 AM #17
Rainmaker
1,439,206
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Ron and Alexandra Seigel, I could have cheese every day and will never get tired of it. Murray's in NYC is one of my favorite places to visit when visiting and get as much cheese as I can. Marcy's product knowledge and enthusiasm can be applied in every profession.

Jun 15, 2018 12:45 PM #18
Rainmaker
4,051,055
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Beth Atalay I will remember Murray's next time we are in NYC.  You are so right Marcy's enthusiasm and extra care made avid fans out of us, and I am sure thaat some of our readers who may find themselves in Park City, Utah will check out the Market's cheese counter.  A

Jun 15, 2018 01:21 PM #19
Rainmaker
4,051,055
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Laura Cerrano your ideal clients usually have similar values like yours.  They are not hard to find. A

Jun 15, 2018 02:08 PM #20
Ambassador
3,584,942
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Ron and Alexandra- it's fun coming across those in whatever field they're in who have a similar mindset when it comes to quality of service!  What a wonderful time you had!!!

Jun 15, 2018 04:09 PM #21
Rainmaker
4,051,055
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy Streib I have a feeling that your service is also that excellent.  We do our best to surround ourselves with people like these, and we love referring them.  A

Jun 15, 2018 04:17 PM #22
Rainmaker
4,051,055
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Hannah Williams I am sure this is your service style also.  Wishing you a delightful weekend.  A

Jun 15, 2018 04:18 PM #23
Rainmaker
3,642,696
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Ron and Alexandra Seigel,

I love you found Marcy!! She was the answer to your prayers and shared her knowledge and expertize to ensure you had a delightful experience! Certainly worth remembering and what we should all strive to prove..a memorable experience!

Jun 15, 2018 04:36 PM #24
Rainmaker
472,473
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

The Market is lucky to have such an employee!  She loves what she does and it shows.  What a great experience for you!

Jun 15, 2018 08:05 PM #25
Ambassador
3,977,507
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

This is a secret that the best service providers learn but it really is no secret. It just makes sense. Have a wonderful weekend.

Jun 15, 2018 08:15 PM #26
Rainmaker
1,298,539
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

Oh my, as a lover of cheeses, and especially new/different cheeses, I would have LOVED this place. And that cheese looks fantastic. Oh my .

Jun 16, 2018 03:47 AM #27
Rainmaker
4,051,055
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debbie Reynolds what is amusing about this secret is that few are willing to do that, and think that social media and SEO will do it for them.  And we become more and more convinced that common sense has become a rare and secret knowledge. A

Jun 16, 2018 06:35 AM #28
Rainmaker
4,051,055
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kat Palmiotti I am looking forward to our winter trip there, and we will definitely make a stop there for dinner.  Each cheese we had was remarkable in its own way as were the crackers.  Now, I have to find it here.  A

Jun 16, 2018 06:37 AM #29
Rainmaker
4,051,055
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Mary Hutchison, SRES, ABR yes the Market is lucky as were we.  When we had our commercial brokerage, we had an outstanding escrow officer, title rep, etc.  We treasure these people and sent them all our business and referred them.  Their secret was loving what they did and loving people with whom they did business.  A

Jun 16, 2018 06:39 AM #30
Rainmaker
2,355,946
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Kind and caring works!

Jun 16, 2018 07:59 AM #31
Rainmaker
4,967,944
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Congratulations on your feature recognition. Thank you very much for sharing your positive experience.

Jun 17, 2018 09:51 AM #32
Rainmaker
373,452
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

I agree that it is really important to know the mindset of our clients.

Thanks for a very on point illustration.

Sounds like she made your day even better.

Thanks

Jun 18, 2018 06:50 AM #33
Rainmaker
938,117
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Now that's service!  I love your post because it so correlates to real estate.  Focusing on energy efficiency helps keeps things fresh and keeps me top of mind for my clients, sort of like what she's doing.  Have a great day and thank you for sharing!

Jun 18, 2018 11:49 AM #34
Rainmaker
4,051,055
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jan Green I appreciate your comment.  People love working with those who love what they do.  We will be back to Marcy this winter when we take our annual ski trip.  A

Jun 18, 2018 12:06 PM #35
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
4,051,055

Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
How do I become First to Come to Mind in My Marketplace?
*
*
*
*
Spam prevention

Additional Information