Marketing for new clients while servicing the current ones.

Real Estate Broker/Owner CA#01772851 HI#RB21268

Some of you here on Activerain have wondered "where has Hella gone" the last couple of months because I haven't been blogging very much. Don't worry, I have been "time managing" a whole lot of different marketing strategies and trying to get comfortable with it. Although Activerain is dear to my heart with all the friends and contacts I've made over the years, I did have to rethink how much time I can spend here.

Real estate agents know that they have to keep adding new clients to their pipeline even though they are already busy finding homes for buyers or working with sellers to market their properties. And this is an even more challenging time because inventory of "affordable" houses is low, those who appeal to first time home buyers. Add the fact that they hear interest rates will be going up, so this is an especially frantic time trying to find something. Then you have the high end market which here in the Carmel area means spending $2 million and up and has its own challenges, and the life of a real estate agent can get pretty busy.

Plus, after a health scare earlier this year when I was hit really hard with that flu/cold that was going around, I joined the Carmel Valley Athletic Club and now religiously go for a swim almost every morning first thing and play tennis twice a week. That and walking two to three miles a day showing homes or just tramping around Carmel-by-the-Sea, has given me a mental and physical lift that I can't even explain. My energy level is certainly way up!

Rather than just relying on the Internet for new clients, a big part of my new marketing strategy is also joining associations such as the Carmel Chamber of Commerce and the Carmel Woman's Club, to reach out to the business and residential community on a regular basis. And then there was the annual May Carmel Art Festival weekend which brings in hundreds of art buyers from all over the country, filling local inns and restaurants and generally a big boost to the local economy.  I am proud to be the official organizer of it which, especially this year, brought me in contacts with literally hundreds of wonderful people. In the long run, all these activities should help considerably with keeping that pipeline flowing.

So now that I'm settled in with my new schedule, I promise to post more here once again.





Posted by

Hella Rothwell at Carmel Beach during Concours WeekCarmel-by-the-Sea Beach and Pebble Beach Golf Course California

Whether buying or selling oceanfront, oceanview, commercial or any type of real estate in Carmel, Pebble Beach, Pacific Grove, Monterey, Carmel Valley and Big Sur, I can help you. Call me and let's meet in my Carmel-by-the-Sea office in Su Vecino Court on Dolores between 5th & 6th.

Or we can just chat on the phone to discuss your real estate needs.

Are you out of the area? No problem, I often never even meet my clients. The whole transaction is handled long distance.

As an independent real estate broker licensed in California and Hawaii, I can represent you with residential real estate, commercial properties & investment opportunities.

For more information &


Member: National Association of REALTORS, California Association of REALTORS, Hawaii Association of REALTORS, Del Norte Association of REALTORS, Honolulu Board of REALTORS. Also MLS Listings in California.


Hella Mitschke Rothwell (R)

Real Estate Broker/Owner/Realtor®
Licensed in California #01772851 & Hawaii #RB-21268

Tel. 831-626-4000 

Fax 1-877-822-9332

ROTHWELL REALTY INC.: Su Vecino Court, Lincoln & Dolores between 5th & 6th, Carmel-by-the-Sea, CA 93921


MAILING: P.O. Box 4554, Carmel-by-the-Sea, CA 93921


Hella Rothwell's Facebook Page       Hella Rothwell's YouTube videos      REALTOR LOGO      Equal Housing Logo


Disclaimer: Hella Rothwell does not guarantee nor is in any way responsible for the accuracy of the information provided herein, and provides said information without warranties of any kind, either expressed or implied.


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Show All Comments
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Hella- it sounds like you've been putting your time away to very good use. It's hard to spend time away from ActiveRain but we have to and we have to prioritize our time. Getting out and meeting others is a tremendous way to add to your pipeline and not rely on the Internet to keep it filled. 

Jun 14, 2018 06:07 PM #1
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Hella, AR is great for relationship building and capturing the Internet Clients, but there is nothing better than face to face, great idea to serve two masters, your own health and generating business as you take care of your it I might have to join a swimming club too...I am a mediocre swimmer but I hear that fat floats to the top so I will be safe:))Endre

Jun 14, 2018 07:16 PM #2
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

You have been one busy woman!  And all of the activities will definitely pay off. Of everything, though, the emphasis on health probably the most important and will pay valuable benefits for years

Jun 14, 2018 07:36 PM #3
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

So sorry to hear you were under the weather, Hella. I wondered where you had gone. I myself don't post nearly as much on Active Rain as I would like. I somehow manage to post a blog a day but I always feel like I am falling behind in my reciprocal obligations to visit other blogs.

I suppose I could gain a lot from joining a gym, but I know that's gonna happen when hell freezes over. I do need to focus more on core exercises and strength building. It's amazing how much strength you can lose along the path to aging well.

Jun 14, 2018 10:03 PM #4
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hella, I'm happy to hear you are thriving. And, your health regime sounds so wonderful. Good for you. I also think getting out in the community is a very smart way to nurture your business. We'll look forward to your posts when we see them. D 

Jun 15, 2018 07:59 AM #5
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Hella

Nice to see you again, and to hear about what you've been up to (but not the health scare stuff!). Sounds like you have a lot personally and business-wise to balance!!


Jun 15, 2018 02:56 PM #6
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Hella M. Rothwell, Broker/Realtor®

Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea
How can I help you with Carmel, California real estate?
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