My Best Real Estate Farming Technique: Planting Perennials

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Education & Training with U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business.


"As you sow, so shall ye reap." 

What I'm going to share as my best farming technique might not be considered as traditional in the real estate farming world but it was by far my most effective technique.  I gleaned 75% of my business from this technique. 

I retired in 2011, but I will share that my best farming technique was to plant perennials.  Perennials are those plants that bloom and produce year after year without being replanted. 

Wenatchee, Washington is known as the Apple Capital of the World.  We know about the perrennial production of an orchard that you plant once and thrives, with careful nurturing, for decades.

My "perennial" plants were my blogs.  A blog is something you create once and nurture it from day to day and year to year.  It never dies like an "annual" plant does and the more you nurture it (write fresh content), the more fertile and productive it will be. 


My best farming technique was.... BLOGGING

I had three crops...


My "perennial" crops were:
My primary Wenatchee real estate blog
My Wenatchee condo blog
My Wenatchee rental blog

I blogged nearly every day.  Writing fresh content in a blog is equivalent to fertilizing and watering a plant. 

Some of the more traditional (non-perennial) farming techniques in real estate would be:
Working The Sphere
Doing Open Houses
Door knocking
Direct mail
Taking out ads in the paper or magazines
Online advertising
Networking events

Sponsor events
... a plethora of other techniques



The key to any kind of farming is consistency.  I could be consistent with writing in my blog.  I was not consistent with any other farming method, so I focused on the blogging. Due to my long term consistency, my Google rankings were amazing.

As I said earlier, 75% of my business came from my blogs and website, which were linked together.  The balance of my business came from repeat business, referrals, friends, family, and a few other people that found me in unknown ways. 

Blogging was my favorite and most effective farming technique.

This blog post was written as a submission to the ActiveRain Challenge - My Best Farming Technique (Sponsored by SmartZip). If you would like to share one of your favorite farming techniques (and earn up to 10K ActiveRain points as well as a chance to win a free ticket to a Ben Kinney Training event) head over to the blog post announcing the challenge.







Remember:
Information is FREE.  Knowledge, Experience & Integrity Are Priceless 

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"The best way to predict the future is to create it!" -Peter Drucker


Carol Williams: 
The New Real Estate Agent's Survival Guide.  

Customized coaching, goal setting and marketing

Ask for a FREE consultation with Carol
TopTeamCarol@gmail.com

 

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Rainmaker
1,147,738
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Richie Alan Naggar ,
Not really secrets now, are they? 

Jun 21, 2018 05:29 PM #65
Rainmaker
1,147,738
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Renée Fishman 
I see you haven't started a blog here at ActiveRain yet.  I tried to click through to your website but the link didn't work.  Would love to check out your blog if you could give me a link.

Jun 21, 2018 05:37 PM #66
Rainmaker
1,147,738
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi John Wiley ,
You're welcome.  Consistency and target market driven content is the magic formula.

Jun 21, 2018 05:39 PM #67
Rainmaker
1,147,738
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Margaret Rome, Baltimore Maryland ,
It is sad to see agents give up on their marketing before it has a chance to work, isn't it? 

Jun 21, 2018 05:39 PM #68
Ambassador
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Carol Williams Lines I hear from those agents..."I tried that. It doesn't work."

 

As you said:

"The key to any kind of farming is consistency."

Jun 21, 2018 05:51 PM #69
Ambassador
2,829,752
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Carol Williams Without your entry and the link, I would have missed entering this contest. Thank you!!

Jun 21, 2018 06:15 PM #70
Ambassador
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Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I absolutely LOVE the analogy, Carol! And, of course, I totally agree with you - it's all about cultivation and consistency! We simply must foster those relationships (with fertilizer!) and our client base will never die like annuals! 

Positively FANTASTIC post!

Jun 21, 2018 09:08 PM #71
Rainmaker
1,147,738
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Margaret Rome, Baltimore Maryland ,
Glad you saw it.  I'm sure you'll have a great entry!

Jun 22, 2018 05:51 AM #72
Rainmaker
1,147,738
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Debe Maxwell, CRS ,
Thank you so much for the kind words!  It was a fun post to write.

Jun 22, 2018 05:52 AM #73
Rainmaker
95,574
Patty Blackwelder
Twins Selling Real Estate - Lorton, VA
Top Producing Realtor-New Home Buyer Specialist

Blogging here on Active Rain has been very good to me as well Carol. Some say Blogging is dead. My twin has a favorite saying "Less is More" by getting niche specific and staying hyper-local we have been very successful. My blog posts from years ago still being me leads as a post resonates with a buyer.

Jun 22, 2018 06:40 PM #74
Rainmaker
937,286
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Blogging is a good technique in your area.  You have a great set up with blogs and planting "seeds!"  

Jun 22, 2018 09:07 PM #75
Rainmaker
1,297,164
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

Blogging regularly/consistently is the way to do it! 

Jun 25, 2018 03:50 AM #76
Rainmaker
1,147,738
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Patty Blackwelder ,
So glad to hear blogging is so effective for you!  Let's hope those other agents do think blogging is dead... all the better for you!  Right?   Thanks for stopping by to read my blog.  Blog on!

Jun 25, 2018 07:25 AM #77
Rainmaker
1,147,738
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Jan Green ,
Yes, it was very effective for me as an agent.  As you know, I started when dinosauers still roamed the Earth.  LOL 

Jun 25, 2018 07:27 AM #78
Rainmaker
1,147,738
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Kat Palmiotti ,
Definitely, and keeping in mind what content your target audience is looking for.  Have a great week!

Jun 25, 2018 07:28 AM #79
Rainmaker
554,350
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Phenomenal results! Congratulations on your successful blog. You ARE one of the best in your knowledge and writing style.

Jun 26, 2018 07:48 AM #81
Rainmaker
1,147,738
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Thank you Pat Starnes, Brandon, MS .  My brother has dyslexia so I've always felt blessed to have the ability to read and write easily... and a certain responsibility to utilize my gifts (on whatever level) for good as much as possible.  Thank you for your kind words.

Jun 26, 2018 12:40 PM #82
Ambassador
457,230
Terrie Leighton
Ferrari-Lund Real Estate - Reno, NV
Reno Real Estate Agent ~ Selling Homes in Reno

Consistency is key!! And I agree, find whatever works, postcards or blogging, door knocking, etc and be consistent and it will pay off. Thank you for sharing your success story.

 

Jun 26, 2018 01:40 PM #83
Rainer
16,824
BIPIN CHANDRIANI
Coldwell Banker Preferred - Exton, PA
For All Things Real Estate!

Carol,  I love comparision of your farming methods to perennials.  I have also started blogging a few months ago as well as writing stories/posts on social media.

Marketing guru Gary Vee and others recommend adding value to others and blogs/social media engagements etc do add a lot of value.   ActiveRain is one of my best source of great information. Learn new every day!  Thanks

article

Jun 26, 2018 09:02 PM #84
Rainmaker
39,689
Ricardo Mello
Manhattan Miami Real Estate - Manhattan, NY
Manhattan & Miami Real Estate Agent

Great blog!

Dec 02, 2018 05:13 AM #86
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