If you Build it -- They will come -- Farming Analogy

Real Estate Broker/Owner with 1 Month Realty 49855-090

If you Build it --  They will come -- Farming Analogy

Farm in Wisconsin  

When I sat down to write about My Best Farming Technique my mind immediately went to the steps a Farmer takes to plant his crop.


1.  Pick a Spot that you believe will yield a good crop (plan for a result)

2.  Determine the type of crop (client) you are trying to sow (buyer or seller)

3.  Decide what type of seed (media) you will use to plant 

4.  Prepare the soil and plant your seeds (advertising, social media, email, texting, direct mail)

5.  Be consistent


As a Realtor I have chosen to focus on Pleasant Prairie, Wisconsin -- in particular, seeking Sellers who are looking to sell their home in order to relocate for a variety of reasons: 

1.  Move-up or Move-down

2.  New Job 

3.  Retirement

4.  Divorce or Marriage

5.  Military Relocation


Using multiple media I use a Service that targets Sellers looking for a Home Valuation on-line via a Landing Page and once I have their information I call them, email them, text, and retarget through social media. Then using direct mail I consistently send postcards, letters and small trinkets on a regular basis to make sure when they are ready to list and sell they will think of me (Top of Mind Awareness) also known as TOMA as their Realtor of  Choice.


Variety of Sellers

Sellers of every kind live in Pleasant Prairie, WI ... and I want to be Their REALTOR for LIFE!


This blog post was written as a submission to the ActiveRain Challenge - My Best Farming Technique (Sponsored by SmartZip). If you would like to share one of your favorite farming techniques (and earn up to 10K ActiveRain points as well as a chance to win a free ticket to a Ben Kinney Training event) head over to the blog post announcing the challenge.

Comments (20)

Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Hello Diana Dahlberg great entry for this contest, well done!

Jun 16, 2018 08:19 PM
Diana Dahlberg

Thank you Lisa Von Domek for reading and responding to my blog.

Jun 18, 2018 07:23 AM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Wonderful entry, Diana! You won't believe this but, I did a whole PowerPoint presentation on farming and each part was a 'real' farming analogy too! Great minds!! I'll have to look for that and send it to you...

Jun 16, 2018 08:50 PM
Diana Dahlberg

Debe Maxwell, CRS ... yes great minds do think alike!  I will be watching for that power point!  Thanks so much for sharing with me.

Jun 18, 2018 07:23 AM
Diana Dahlberg

Hi Debe Maxwell, CRS ... I got your message to get my email address Buy.Sell@1Month.com ... Did you send the Powerpoint?  Just curious.

Jun 22, 2018 10:32 AM
MichelleCherie Carr Crowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Coming from a family of farmers, I KNOW each part was a true farming comparison.

Jun 16, 2018 09:04 PM
Diana Dahlberg

Thank you Michelle Carr-Crowe-Top 1% Diamond Certified Real Estate Team Sells Cupertino San Jose Homes-Just Call 408-252-8900 

Jun 18, 2018 07:24 AM
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL
www.SIBRealty.org 305-931-6931

Good day to all. 

Let's move those sellers to us, Florida, Diana, if they got retired. 

Great post, I've enjoined reading it. Thank you!

Jun 17, 2018 11:17 AM
Diana Dahlberg

Florida seems to be one of the states many of my clients choose for their retirement.  You just might hear from me one day.  Thank you for your comments .. Evelina Tsigelnitskaya 

Jun 18, 2018 07:25 AM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Diana Dahlberg - I absolutely love your ideas for this AR contest and creativity! Because of where you live and work, I can understand how natural this process is for you. I hope you win! You did a GREAT job and I love your ideas!


Jun 18, 2018 07:15 PM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

You know, Diana - I didn't get your email address and can't find it anywhere! I sent you a message through AR. Shoot me an email to CharlotteBroker@icloud.com and I'll send it your way. You'll get a kick out of it!

Happy Thursday!

Jun 21, 2018 07:57 PM
Diana Dahlberg

I'm sending you my email addresss under separate email.  Thanks for the reminder Debe Maxwell, CRS 

Jun 23, 2018 11:03 AM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Diana Dahlberg  love your illustration plant the seeds and your market will grow . That is the way a good farmer works

Jun 22, 2018 08:31 AM
Diana Dahlberg

Thanks Hannah Williams ... I appreciate your comments and it's so true in any business.  We reap what we sow!

Jun 22, 2018 10:22 AM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Most of us fall down when it comes to CONSISTENCY. Thanks for penning this post; it's basic steps that we should all follow.

Jun 24, 2018 08:40 AM
Melissa Jackson
Century 21 Alliance Properties - Azle, TX
Helping You Make The Right Move

I love your analogy! Great entry, thanks for sharing Diana Dahlberg.

Jun 24, 2018 01:14 PM
Diana Dahlberg

And Thank YOU Melissa Jackson for reading and commenting!

Jun 25, 2018 11:36 AM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Diana Dahlberg Fun way to approach this month's challenge. Great farming techniques 1-5.


Jun 27, 2018 04:39 PM
Diana Dahlberg

Thanks Margaret Rome, Baltimore Maryland ... I really enjoyed your challenge as well!  See you in the Rain!

Jun 27, 2018 04:41 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Social media is an important ingredient in today's marketing. I thank you for sharing what works for you.

Jun 27, 2018 08:08 PM
Diana Dahlberg

Debbie Reynolds Appreciate you taking the time to read my blog and commenting.  Social Media is definitely one of the important ingredients to a successful real estate career.

Jun 27, 2018 08:38 PM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

Clever way to get the word out on your farming techniques for your area. Consumers will appreciate your TOMA!

Jun 28, 2018 03:44 AM
Diana Dahlberg

Thanks Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400 - Your just made me SMILE!

Jun 28, 2018 08:48 PM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Okay, just sent it, Diana! I just thought it was a 'fun' thing that we both thought to use the same theme!

Happy Thursday!

Jun 28, 2018 11:15 AM
Diana Dahlberg

Just read through your power point presentation ... FABULOUS!!!  You are an Amazing woman!  Thank you for sharing.  I am going to refer to this again and again.  WOW!

Jun 28, 2018 08:47 PM
Dan Tabit
Keller Williams Bellevue - Sammamish, WA

Well laid out plan.  I like it!


Jul 01, 2018 04:48 PM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

TOMA is so important in Real Estate ( biz in general) and this is a fun farming analogy, Diana. We aren't farmers, but we are avid gardeners and the similarities are there for sure. I didn't know there was a new contest, I'll check it out. D 

Jul 03, 2018 06:52 AM
Diana Dahlberg

This was the June contest ... there is another July contest -- I have not written a blog for that one yet.  Thanks for your comments Debb Janes EcoBroker and Bernie Stea JD 

Jul 03, 2018 01:53 PM
Dave Martin (703) 585-4687
Fairfax Realty - Fairfax, VA
Making Realty Dreams a Reality #WeWillGetYouHome

Thanks Diana Dahlberg for these tips to "Farm" if you would be willing to share the specific mentioned sources to reach likely sellers online I would be interested in that information. You can feel free to email me directly if you don't want to post the information publicly. Thanks :-Dave

Jul 09, 2018 10:11 AM
Diana Dahlberg

Hi Dave Martin (703) 585-4687 ... I will send you a message with the source!

Jul 09, 2018 09:51 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Diana I am so glad I stumbled on this post of yours, loved the message and must admit I love the photos even more:)Endre

Jul 14, 2018 10:35 PM
Diana Dahlberg

Thank you Endre Barath, Jr. -- I love taking pictures of Barns -- we have so many beautiful farms in Wisconsin and Minnesota!  

Jul 15, 2018 11:49 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Energy flows where attention goes and sometimes it’s just that simple and we over complicate it.

Aug 04, 2018 11:26 PM
Diana Dahlberg

It's Back to Basics!  Thanks @Laura Cerrano

Aug 04, 2018 11:35 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Nice to see so many of you get the analogy so spot on! I came back to a minute after my browser led me to this post again. :)

Aug 21, 2018 09:14 PM
Diana Dahlberg

Thank you Laura Cerrano ... Have a good night.

Aug 21, 2018 09:22 PM

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Sep 26, 2019 06:37 PM