I love this fable on discounting by Margaret Rome. It has an appropriate moral to the story. I'm just trying to figure out how to craft the right sign for it to apply to real estate.
So many times people presume they can save money doing it themselves, with a newly-licensed "friend" or with a discount chain-then call us to try to fix what was messed up.
Once upon a time there was a thriving upscale hair salon.
Business and society people from all over came to have their hair styled, colored and cut.
But then a big chain of discount hair cutters came into town.
They advertised $5 haircuts.
Their signs were everywhere.
They advertised on billboards, radio and TV.
And they were doing a tremendous amount of business with $5 haircuts.
The stylists at the salon were upset with the loss of customers.
They went to the owner and said,
We can't compete surrounded by $5 haircuts!"
The owner just smiled a wise smile and assured them he had a solution.
Knowing that his salon was first class, his stylists were the best,
and reducing was not the answer.
He had another plan.
The next morning when the operators came to work they saw this small sign
in front of the The Salon
Great response to discounting.