“I have lots of great ideas but don’t know where to start, so I just don’t do anything,” one real estate agent told me about her marketing.
Another told me she’s just switched careers from a corporate job to real estate but can’t quite get a consistent marketing system going.
A mortgage broker tells me she built her business on buying leads but that doesn’t work anymore, and she wants to do things different now.
Often, I hear from real estate agents, mortgage brokers, and other service professionals – either new to the business or those wanting to modernize their marketing – that they don’t know exactly what to do and where to focus their energies and resources, let alone how to get organized and keep up with consistent marketing. Can you relate? If so, this post – which really is a mini-training – is for you.
In this post, I lay out for you the system that I’ve been using with my clients and in my own business. The goal here is to build a sustainable business with a consistent flow of leads and opportunities from your current network as well as grow your network in new ways as you become known for your unique offering.
This system works, but success doesn’t happen overnight. With consistent, authentic, thoughtful practice you can build a sustainable business full of great clients you’ll enjoy working with. My system is the way to build your business using modern marketing strategies in a crowded, noisy world where the old ways of marketing are becoming less and less effective, even as they grow more expensive.
I’m passionate about this subject because I love helping women just like you grow your businesses. I’ve spent the last 14 years helping mortgage loan officers, real estate agents, and other professional service businesses keep in touch with their networks and reach new ideal clients. This is a totally do-able system that I’m practicing in my own business and have implemented for my clients.
Okay, let’s get started!
Step 1 – Assemble the tools.
If you’ve been in business for any length of time you most likely have most of these tools but if you don’t, take the time this week to get yourself properly set up. Here’s the list of what you’ll need. Check off the ones you have:
Website with blog feature – where you can post blogs, videos, podcasts.
Email Marketing Service Provider – service you use to store your email list and send email campaigns (like MailChimp or Constant Contact).
Landing Page Builder – may be included with your email service provider such as MailChimp.