One of the best ways to stand out from the crowd in luxury or other real estate marketing is to find the under served market niche, or filling a need in your marketplace. In order to find it, one has to do quite a bit of research, because at first glance the market may look crowded. It is not unusual to assume that every niche in the real estate market is already taken. Here is an example of a business that did just that (pictured above).
In one of the markets we frequent here in Santa Barbara, the spice and seasonings aisle takes up over one quarter of the space. It is our source to find the rare spice or seasoning for a dish we are making.
Food experts advise that spices diminish in flavor over time. They are susceptible to heat, moisture and light. Furthermore, they are sold in quantities that are too large for an average household to use up in a short period of time as they have at best one to two-year lifetime of flavor.
Spicely Organics found the under served market niche among the biggest spice producers in the food industry. Gelson’s Market added more shelf space to their spice aisle to accommodate them. Thanks to Spicely Organics you don’t have to go out of your way to assure yourself that certain spices may be a detriment to your diet because how they are produced. Everything is certified for every type of food problem.
Furthermore, they sell them in small batches, which means that you don’t have to worry about the shelf life of your purchase. There is enough for two or three uses. It may seem more expensive than that big bottle you are used to buying in terms of quantity, however, this beats the competition in terms of quality
In the realm of real estate, we have heard many success stories of agents who specialize in what may seem to many who will take any listing “crazy niches”. We can assure you that those who specialize in just condos, for instance, or just properties they personally like, or just historical properties, or land are thriving regardless of the market conditions.
These agents researched what was missing in their marketplace and became experts, and the go to agents in those niches. What Specialty is missing in your marketplace?