Letting people know what you are doing for a profession can make or break your business. I find it is critical that we as Realtors get the word out to the public and let them know what we do for a living. At the same time, I find it important to project a professional image in the marketing. I am a bit reserved and a bit traditional to do some what others might consider “out of the box self-marketing”.
A few weeks ago, I saw a car with the Real Estate Practitioner’s name, contact number and what he charges for commission plastered all over his modest car parked in a drive way. This inspired me to take the trouble and at different times on different days to drive by the same house. Interestingly I saw the same car in the driveway. Every time I happened to drive by it was in virtually the same spot. It made me think: Is this good marketing? Other thoughts came to me as well, but not wanting to taint your point of view I will withhold my thoughts for now.
Would you cover your car with this type of advertisement? I for one would not, for many reasons. Is this something you do or would consider doing? Please do not let me influence you by my views.
Here is an example of a similar car with similar marketing on it. I was in Santa Monica, CA and saw this car. I pulled over just, so I could take a couple pictures to illustrate my point. I chose a different profession’s advertisement, because I did not want to give free marketing to the Real Estate Practitioner by giving him exposure on the Internet. I figured he can do it himself if that is a route he utilizes to do self-marketing.
I have never been an “in your face type marketer” and I have accepted the fact that it has ramifications for not going that route. I am more of the belief system that my clients come to be through personal connections on the Internet based on my writing and through my marketing.
So please share with us what you think of this type of marketing and what your thoughts are if I am wrong and why?
Now if you are looking to sell your home, I will give a great deal of exposure to your home and make sure that you will get top dollar without any gimmick marketing.
If you are looking for a focused and goal-oriented Realtor in the Beverly Hills area who will help you achieve your Real Estate goals, please reach out to me directly!
If you are looking for a pet friendly Beverly Hills Realtor who can handle and sell the most difficult properties that no one else could, please reach out to me directly!! If you are considering buying or selling a home, a luxury home, luxury investment real estate, luxury vacation homes, or luxury beach properties in Southern California, Los Angeles, Century City, Westwood, West Hollywood, Beverly Hills, Marina Del Rey, Venice or Malibu, feel free to contact me at 310.486.1002 (m) or firstname.lastname@example.org or visit one of my websites at http://www.endrebarath.com I contribute a portion of my commission to local animal rescue organizations.