Farms don't have to be geographic....

By
Real Estate Agent with EXP Realty 414-525-0563 57026-90 Broker
https://activerain.com/droplet/5dgr

  It will come as no surprise to people who know us...that our "faPurple enveloperming of choice" is done with our monthly snail mail purple envelope marketing program that has been well established for many years.  As our practice grew and we developed different spheres of influence we also added different versions of the content of our newsletters to match the interests of the target audience. We are very conscious of giving each one Target"news they can use" so that we are not only staying in front of the people who are referral soures, we are bringing something of value to them as well. The newsletters always at least two pages. Ohe page is common to every version. It is printed on a themed letterhead with a life lesson kind of story and of course our signature contact information at the bottom.  This piece alone has traveled to...other potential buyer and sellers thru neighborhood meetings, widows and church groups, employee bulletin boards, letters to children in college..the content often strikes a chord that people feel other would benefit from the sharing of this mailing.
.  The second page has content written specifically targeted to the target audience.  You may choose to define one SOI (sphere of influence) as your past clients and customers.  Another may be potential clients with a different message that features the advantages your practice brings to their real estate needs.  If you have carved a niche or two, the people who are referring influences may also have another version with information designed to inform them of different things that may be Sphere of influenceanything from changes in laws to new loan programs to specific references of how you worked with a client in their area of business and offered assistance.

     We regularly add to lists and occasionally versions...update the people we have sold homes to...and some that request that they stay on the list even though they have moved out of state...they often have friends and relatives still in the area and continue to refer them because we continue to remind them of our practice on a regular basis.

      If you wait until "newsletter day"....it becomes more of a chore than it would be if you begin the format and add to it during the month. We have our letters mailed on or about the 15th of the month and always use a colorful first class stamp as well.  Attention to detail we believe is important and who could be more important than the people who refer business to You ?

     This has been a marketing post and entry to June contest on Farming brought to you by Sally K. & David L. Hanson, Broker Associates with Keller Williams, proudly serving southeastern Wisconsin for all things real estate.

    

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Sally K. & David L. Hanson, ABR, CDPE, CSS, e-Pro,ILHM, REDS


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Rainmaker
2,092,923
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Great point! You certainly have mastered the fine art of newsletter marketing!

Jun 21, 2018 03:29 AM #19
Rainmaker
5,257,579
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much for sharing some of your successful business practices.

Jun 21, 2018 04:52 AM #20
Rainmaker
1,843,644
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Sally and David - your purple envelope is your winning formula and what a great brand.

Jun 21, 2018 11:26 AM #21
Rainmaker
393,650
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

If members need marketing ideas, look no further that the good folks who wrote this post Sally K. & David L. Hanson . Listen to their sage advice, it is of great value.

Thanks for sharing.

Jun 21, 2018 03:24 PM #22
Rainmaker
3,183,949
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Thank you @John Wiley here to help or offer all things marketing suggestions anytime !

Jun 21, 2018 05:25 PM #23
Ambassador
3,179,512
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

You've got this right down to a science and it shows, Sally! You two are THE go-to agents in your area because of your attention to detail...and I'm convince the 'fun' that you add to every transaction too!

What I love the most about your monthly newsletters is that it's not spammy - you're giving them something that they can use. That always makes them appreciate you even more!

Jun 21, 2018 09:05 PM #24
Rainmaker
4,796,451
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

You are 100% correct, Sally and David.  There are many different ways to farm and not just by geographical area.  Your success is a great example.

Jun 22, 2018 04:06 AM #25
Rainmaker
3,237,213
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Sally and David --- providing "news that can be used" is very smart. Receiving those purple envelopes must be joyful in some way too.  Super smart marketing in my opinion. 

Jun 22, 2018 06:01 AM #26
Ambassador
2,942,917
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Sally K. & David L. Hanson Love how you work your mailings snail mail...purple envelopes.

We could just call your technique  purple rain!

Jun 22, 2018 06:03 PM #27
Rainmaker
3,183,949
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Thank yuou Margaret Rome, Baltimore Maryland ...actuallky the envelopes pre date the Rain but we'll Take it !

Jun 22, 2018 06:26 PM #28
Rainmaker
966,485
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

I remember your monthly purple newsletters. I like your style of adding to them during the month.  After all, thoughts surface at unforeseen times of items to add! 

Jun 22, 2018 08:23 PM #29
Rainmaker
441,741
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Enjoyed your blog on Farming ... great point!  Consistency is the Key and I love your Purple Envelope!

Jun 27, 2018 03:21 PM #30
Ambassador
3,912,087
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Sally and David:

Consistency, and providing something of interest and value always work, don't they?! Bet those who receive your purple envelope are thrilled every month.

Jeff

Jul 10, 2018 05:53 PM #31
Rainmaker
573,642
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Just like writing a blog, coming up with a newsletter topic each month that's interesting is challenging. You have the consistency of your purple envelopes and first class postage stamp that makes it important to the recipient.  And offering something useful. I think that's what makes it successful. Good job!

Jul 10, 2018 06:42 PM #32
Rainer
21,209
BIPIN CHANDRIANI
Coldwell Banker Preferred - Exton, PA
For All Things Real Estate!

David and Sally,  Another gem from you in "Purple" fonts!   I am sure your newsletter is also printed in Purple!  That's your identity.

 

I would love to talk to you sometimes.  I will call you this week.

 

Thanks,

 

Bipin Chandriani

484 347 1848

Exton Pennsylvania

Jul 10, 2018 07:12 PM #33
Rainmaker
1,508,233
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

You have life lessons stories - when I wrote a monthly newsletter I always included a few quotes. I quite often got a note in the mail or a phone call telling me that one the quotes really hit home.

I love newsletters that are "real." The canned ones, with national news, tips on cleaning the bathroom, or recipies, don't show me much at all.

Jul 10, 2018 08:26 PM #34
Rainmaker
1,736,178
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Great idea to send out different versions, customized for each specific group you are targeting. 

Jul 10, 2018 09:18 PM #35
Rainmaker
1,093,291
Barbara Michaluk
Weichert Realtors | Silver Spring, MD Phone Direct 240-506-2434 - Silver Spring, MD
Top Producing / Full Service REALTOR in Marylan

Thanks for sharing your successful marketing practices. Consistency is the name of success!

Jul 11, 2018 06:36 AM #36
Rainer
470,902
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Excellent farming strategy, so thanks for sharing.

Jul 16, 2018 01:53 PM #37
Rainmaker
1,648,641
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

I love the purple envelopes so much that now I use red envelopes for my mailings

Oct 14, 2018 05:35 AM #38
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Rainmaker
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Sally K. & David L. Hanson

WI Realtors - Luxury - Divorce
For All Things Wisconsin Real Estate...Call the Hansons
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