The Imperative Of Personal Branding In Niche Marketing!

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Services for Real Estate Pros with Napa Consultants
https://activerain.com/droplet/5cSL

               

Personal Branding 9-16 from The Language of Luxury on Vimeo.

Achieving top-of-mind status is like achieving celebrity status among all your potential referral sources. Personal branding makes YOU eminently more promotable!

In branding and marketing yourself as a luxury or other real estate marketing professional it is important to declare what you stand for as well as where you fit in the real estate market.   Your statement of what you stand for can often be the deciding factor when it comes to choosing one agent/company over another. 

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

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Topic:
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THE LANGUAGE OF LUXURY
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Ambassador
1,588,186
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

We're going to start calling Bernie, Elvis. Hahaha. Just kidding - another wonderful post showcasing the importance of being top of mind in your niche. And a razor focused promise of value - delivered, is incredibly valuable. "Nature As Neighbors with elbow room for the soul" - thank YOU. 

Jun 21, 2018 08:01 AM #7
Rainmaker
2,897,003
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Good morning,  Alexandra and Ron --- more smart advice. It's good to hear/read/see. Keep it coming. It is appreciated. 

Jun 21, 2018 08:59 AM #8
Rainmaker
3,773,641
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Dorie Dillard Loved your comment, love that you get this.  And bottom line, your seller realized that you are inimitable and there is only one "agent" in his mind, and that is you.  A

Jun 21, 2018 10:39 AM #9
Ambassador
3,337,160
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Ron and Alexandra- no matter how good you think your brand is, it doesn't matter if the public or your target audience doesn't recognize it. If you're not top of mind when they think about what it is they need, then you have work to do. 

Jun 21, 2018 01:17 PM #10
Rainmaker
4,649,111
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thank you very much for sharing your experience and your advice.

Jun 21, 2018 03:28 PM #11
Ambassador
3,719,602
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

It is so satisfying knowing that marketing works and connects and sticks in the minds of the consumers so they want to do business only with you.

Jun 21, 2018 06:16 PM #12
Anonymous
Melissa Bailey

As a Real Estate Agent how can I brand myself and still be compliant?

Jun 21, 2018 06:17 PM #13
Rainmaker
3,773,641
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Mellissa,

What is it you need to be compliant to.  You are going to need to explain this more.  Does your company forbid you to brand yourself?  A

Jun 21, 2018 06:26 PM #14
Rainmaker
3,773,641
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

James Dray we have never been to Arkansas, and I love that you are sharing our videos with your team..  I am very happy that you have lively discussions, it is so good for your crew.  A

Jun 21, 2018 06:57 PM #15
Rainmaker
1,745,912
Patricia Feager
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Ceasar's way of behavioral training on dogs could serve as a role model for anyone in sales! I liked what you said Ron, even cat lovers trust him! It's a great video with an even greater message.

Have a nice day! 

Jun 21, 2018 10:00 PM #16
Ambassador
2,744,310
Paul S. Henderson, REALTOR®,CRS,
RE/MAX Professionals. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

Your thoughts ring clear Alexandra and I hope this week brought you both joy and success

Jun 21, 2018 10:39 PM #17
Rainmaker
2,752,367
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Alexandra always love your little nuggets that you give out, if you collect them they turn into a pot of gold:)Endre

Jun 21, 2018 11:12 PM #18
Rainmaker
3,773,641
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Patricia Feager one of the things we did is recommend Ceasar's Book to our management consulting clients.  It is as much about handling people as it is handling dogs.  A

Jun 22, 2018 01:24 PM #19
Rainmaker
3,773,641
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Paul S. Henderson, REALTOR®,CRS, We had a wonderful week, thank you.  Every day at dinner, we toast to anothe wonderful day knowing full well that the more you focus on good things, the more they keep manifestign in our lives.  A

Jun 22, 2018 01:26 PM #20
Rainmaker
3,773,641
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Endre Barath, Jr. Thank you for your comment, we appreciate it, and hope everyone gets the pot of gold.  Have a great weekend.  Cheers A

Jun 22, 2018 01:27 PM #21
Rainmaker
3,773,641
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debbie Reynolds I am sure that is exactly what has made you into the success you have had and that you are continuing to have.  A

Jun 22, 2018 01:28 PM #22
Rainmaker
3,773,641
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy Streib that was beautifully said by you.  A brand is a delicate balance between a person/company and the marketplace.  It has to specifically adapt to its envuronment, and has to be complimentary to it.  A

Jun 22, 2018 01:30 PM #23
Rainmaker
3,773,641
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Michael Jacobs thank you for your nice words.  We will keep it coming, and we love it when those who watch or read what we write gain from it.  Have a wonderful weekend.  A

Jun 22, 2018 01:31 PM #24
Rainmaker
3,773,641
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD  I see Bernie more as a John Muir...and I do love your brand, it fits you both like a glove.  A

Jun 22, 2018 01:33 PM #25
Rainmaker
350,543
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

You stated your point, you illustrated your point and you restated your point.

Personal branding is IMPERATIVE.

Well done.

I am convinced.

Jun 23, 2018 02:41 PM #26
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Rainmaker
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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