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The Imperative Of Personal Branding In Niche Marketing!

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Services for Real Estate Pros with Napa Consultants DRE00893924

               

Personal Branding 9-16 from The Language of Luxury on Vimeo.

Achieving top-of-mind status is like achieving celebrity status among all your potential referral sources. Personal branding makes YOU eminently more promotable!

In branding and marketing yourself as a luxury or other real estate marketing professional it is important to declare what you stand for as well as where you fit in the real estate market.   Your statement of what you stand for can often be the deciding factor when it comes to choosing one agent/company over another. 

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Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

We're going to start calling Bernie, Elvis. Hahaha. Just kidding - another wonderful post showcasing the importance of being top of mind in your niche. And a razor focused promise of value - delivered, is incredibly valuable. "Nature As Neighbors with elbow room for the soul" - thank YOU. 

Jun 21, 2018 08:01 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Good morning,  Alexandra and Ron --- more smart advice. It's good to hear/read/see. Keep it coming. It is appreciated. 

Jun 21, 2018 08:59 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Dorie Dillard Loved your comment, love that you get this.  And bottom line, your seller realized that you are inimitable and there is only one "agent" in his mind, and that is you.  A

Jun 21, 2018 10:39 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Ron and Alexandra- no matter how good you think your brand is, it doesn't matter if the public or your target audience doesn't recognize it. If you're not top of mind when they think about what it is they need, then you have work to do. 

Jun 21, 2018 01:17 PM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much for sharing your experience and your advice.

Jun 21, 2018 03:28 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

It is so satisfying knowing that marketing works and connects and sticks in the minds of the consumers so they want to do business only with you.

Jun 21, 2018 06:16 PM
Anonymous
Melissa Bailey

As a Real Estate Agent how can I brand myself and still be compliant?

Jun 21, 2018 06:17 PM
#13
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Mellissa,

What is it you need to be compliant to.  You are going to need to explain this more.  Does your company forbid you to brand yourself?  A

Jun 21, 2018 06:26 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

James Dray we have never been to Arkansas, and I love that you are sharing our videos with your team..  I am very happy that you have lively discussions, it is so good for your crew.  A

Jun 21, 2018 06:57 PM
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Ceasar's way of behavioral training on dogs could serve as a role model for anyone in sales! I liked what you said Ron, even cat lovers trust him! It's a great video with an even greater message.

Have a nice day! 

Jun 21, 2018 10:00 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Your thoughts ring clear Alexandra and I hope this week brought you both joy and success

Jun 21, 2018 10:39 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Alexandra always love your little nuggets that you give out, if you collect them they turn into a pot of gold:)Endre

Jun 21, 2018 11:12 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Patricia Feager one of the things we did is recommend Ceasar's Book to our management consulting clients.  It is as much about handling people as it is handling dogs.  A

Jun 22, 2018 01:24 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Paul S. Henderson, REALTOR®,CRS, We had a wonderful week, thank you.  Every day at dinner, we toast to anothe wonderful day knowing full well that the more you focus on good things, the more they keep manifestign in our lives.  A

Jun 22, 2018 01:26 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Endre Barath, Jr. Thank you for your comment, we appreciate it, and hope everyone gets the pot of gold.  Have a great weekend.  Cheers A

Jun 22, 2018 01:27 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debbie Reynolds I am sure that is exactly what has made you into the success you have had and that you are continuing to have.  A

Jun 22, 2018 01:28 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy Streib that was beautifully said by you.  A brand is a delicate balance between a person/company and the marketplace.  It has to specifically adapt to its envuronment, and has to be complimentary to it.  A

Jun 22, 2018 01:30 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Michael Jacobs thank you for your nice words.  We will keep it coming, and we love it when those who watch or read what we write gain from it.  Have a wonderful weekend.  A

Jun 22, 2018 01:31 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD  I see Bernie more as a John Muir...and I do love your brand, it fits you both like a glove.  A

Jun 22, 2018 01:33 PM
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

You stated your point, you illustrated your point and you restated your point.

Personal branding is IMPERATIVE.

Well done.

I am convinced.

Jun 23, 2018 02:41 PM
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