We won't be going to in-depth on this topic here, because that will be saved for next week's article on the Z57 blog...but we wanted to know how the Active Rain community feels about the recently announced Instagram TV.
What is Instagram TV? (IGTV)
Instagram TV is a new feature of Instagram that allows for longer video uploads. It was likely created to directly compete with YouTube.
- IGTV will be feature portrait-orientation videos ideal for the mobile viewing experience.
- While IGTV can be viewed in-app, there is a new app specifically for new longer videos
Without doing much research, it appears that IGTV may be a serious contender in the online video space. After Instagram launched Instagram Stories, the feature has become very popular and likely has affected Snapchat usage. With YouTube's ongoing issues with creators and advertisers, many YouTubers have been looking for other places to post content. For real estate agents with already existing fanbases on Instagram, it will be more enticing because they don't have to build a new audience on youtube.
However, with other Instagram apps like their dedicated messenger app, Hyperlapse, Boomerang, and a few others most can't remember...they aren't finding as much use as the primary Instagram app. Hyperlapse and Boomerang have even been integrated into Instagram Stories, so you don't need the dedicated apps anymore.
What are your thoughts on this? Will you be likely to use IGTV to watch videos on your phone? Do you think this is a great opportunity for real estate agents?