If your home was on Tinder, would a buyer swipe right or swipe left?

Real Estate Agent with Progressive Realty (Boise Idaho) www.Progressive-Realty.info DB-17066

Did you know that 92% of the home buyers today are going online for their real estate needs?  Therefore, it is imperative that your home show it's best online before a buyer comes to see it in person!  Think about it, if your home is for sale and a buyer found it on Tinder, would a buyer swipe right or swipe left?

Jim Paulson is the owner and broker of Progressive Realty Corporation and he uses some of the best technology tools in the real estate industry to get your home sold, not just listed for sale using today's technology to help your house stand out.  The objective is to get the buyer to swipe right to get more information on your home!

For example, check out this 3D interactive tour of a home just listed in Boise, Idaho.  I used my Mattterport 3D camera to create this tour.  How does the quality compare to some homes you have seen where the agent used their phone as the camera?


If you have 3D goggles like Google Daydream, Samsung Gear VR or Oculus Go, you can tour the home in a virtual Reality setting.  You can advance through the home and up/down the stairs without ever leaving your chair!  It was raining when I listed this home so I am heading out today to shoot the drone video and still shots with my Phantom 4 drone.

Jim Paulsons Drone and 3D Virtual Reality Googles


Also, I don't just use a regular real estate sign like most of my competitors.  I use my photos of the interior and my drone to make custom signs for each residential listing that showcases the home and provides a link to a unique property website with additional details about your home, not just to our standard office website!  I don't put the price on the sign because it is subject to change and it will be listed on the website along with it's current availability. I just ordered some sign riders that say "SWIPE RIGHT".

Sample custom real estate sign by Jim Paulson


I still like using printed flyers too.  I typically bring out 50 copies and when the homeowner notices the box is empty, they can help me refill the box and notify me it is time to print more.  Typically the neighbors all take the first set to see what the home is listed for.  I give detailed information information about the home including size and price because I think most consumers are like me and they hate the bait and switch tactics by agents that don't price these critical bits of information.  You will also see on the flyer below for the same house, it has yet another website address.  This way I can actually track where my leads are coming from.

7367 W Old Country Boise flyer

Jim Paulson is quick to tell his clients that one way to judge the effectiveness of his marketing is to see how many of his competitors (other agents) are showing the home compared to how many times he is.  What that should tell the seller is that he isn't trying to keep the listing a secret so he can get both sides of the commission!

If you want your home in the Boise area marketed and sold, not just listed, call Jim Paulson at 208-573-0471 for a free consultation. 



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Doug Dawes
Keller Williams Realty - Topsfield, MA - Georgetown, MA
Your Personal Realtor®

Very interesting technology Jim Paulson As the tools get better the closer we get to totally digital transactions

Jun 22, 2018 10:54 AM #1
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Jim, Great way to put that!   Gorgeous home you have listed, and definitely buyers will fall in love on-line!  

Jun 23, 2018 06:16 AM #2
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Jim I wrote a post the other day about Tools you should stop in:)Endre

Jun 27, 2018 11:37 PM #3
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