Special offer

Fried Chicken and Sushi Don't Mix - Staging Real Estate

Home Stager with AccentPositives Home Staging 658279

Have you ever walked into a higher end classy sushi place looking to find fried chicken on the menu? Or perhaps you recently visited a fine steakhouse like Morton’s or Ruth’s Chris in search of chicken nuggets. No?  Now think of this in terms of marketing a real estate listing. What does a buyer expect to see in a certain class of home they are in search of?

Incorrect perceptions of staging and its unprofessional application can and will do more harm than good by lowering actual value in a buyer’s eyes. With few exceptions, the explosion of reality TV shows involving flipping and selling can be so misleading because they don’t spend much time on the process and psychology of staging other than they unload a bunch of stuff and poof!

First and foremost, home staging is MARKETING.  Good agents and savvy sellers understand this; just as making improvements, picking the right tile and opening rooms is part of marketing. Marketing is an investment not an expense. Cheap marketing and cheap "staging" usually yields cheap results and leaves maximum profit untapped.

So back to food. Ever notice how even fast food burgers always look better in advertising? If you are listing a home worth well over a million dollars with tons of square footage, soaring ceilings and huge windows, you don’t scantly fill key areas with fried chicken or a squished looking burger. It’s better off to leave it empty. It suggests to a buyer the need for more furniture than they have or it’s more space than they need, or worse, they don’t get the purpose of the space.  It’s a distraction. Full attention is not focused on architectural details and other positive features. It will cause a buyer to move on in search of high end sushi or present a fried chicken offer. And so, the lonely plant in the corner or the dining room set that belongs in a 1500 square foot starter home are fried chicken. Fried chicken staging usually does not photograph well even in fast food houses.  Great photography is what gets the right buyers in the door.

If you have ever had a gourmet burger, great steakhouse steak or real quality sushi, you know the difference! Professional home staging almost always costs less than the first price reduction, gets more traffic and reduces a listing’s days on the market. It’s quality food that puts money in your pocket. Are you hungry now?


Posted by

Home and Life Improvement

Ana Hitzel is the owner of AccentPositives. Visit our Face Book page for more tips and information and don't forget to hit the LIKE button!

AccentPositives Home Staging                  


AccentPositives provides Home Staging services for vacant and lived in homes, Pre-Listing Consultations for Agents, Investors and Homeowners as well as Re-design and Decor services.  Voted a Best of Houzz in Service 5 consecutive years 2014 - 2018. We are located in Corona serving the Inland Empire of southern California, Orange county and surrounding areas.

Call: Office (800) 516-5213 or Mobile (951) 833-8529.

Email: staging@accentpositives.com. Visit:  AccentPositives 


Remodeling and Home Design




Remodeling and Home Design
Remodeling and Home DesignRemodeling and Home Design




Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Ana- Well said. I can remember referring a staging to another agent for the reason you stated. The house needed certain furnishings that I did not carry and did not want to invest in. And on the flip side, one high-end condo I staged needed a particular piece of artwork that was about 3 times what I normally would pay for just one piece. I did rent it and it fit the property perfectly. 

Jun 23, 2018 03:30 PM
Ana Hitzel

Hi Kathy,  good thinking. I just get so frustrated sometimes dealing with someone who just does not understand you have to do things right or not at all. I wish more stagers and agents would do the same.

Jun 23, 2018 04:42 PM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Your post stressing the importance of good marketing (great presentation combined with stunning photos) is a clever analogy whether related to food or to a home on the market.  By the way those burgers are looking pretty good Ana!! :-)

Jun 29, 2018 05:20 PM
Ana Hitzel

Thanks Maureen, you know me food always on the brain lol!

Jul 01, 2018 01:25 PM