Marketing "soul searching" halfway through 2018

Real Estate Broker/Owner CA#01772851 HI#RB21268

Can you believe we are halfway through 2018?

In some respects, I am glad the first half of this year is coming to a close. Why, you ask? The real estate industry is going through so many changes and, if you want to keep up, you at least should investigate where certain marketing strategies lead you. This includes going it alone or being part of a marketing team, buying leads, promoting yourself through reviews, try print advertising and mailers, upgrading your own website and/or promoting yourself on other platforms.

I've been contacted by endless marketeers and have looked into a bunch of their products. Certain things made sense to me, so my marketing has been ratcheted up considerably. Certain things I just can't do, like put my face on shopping carts or, as Endre Barath, Jr. just wrote a blog about, "wrapping" my beautiful Lexus in advertising. 

And how is all this marketing "soul searching" turning out for me?

The best way I can sum it up, is that clients are reaching me through several marketing efforts. For example, a wonderful couple that called me out of the blue had found my biography in which I mention that I am the organizer of the annual Carmel Art Festival. She was so delighted, because she is an artist and we have so much in common.

The best strategy has been to just give anyone who calls me for assistance with their real estate, the best service I can. A lot of the time, they might not be ready to buy that very moment but, now that several months have gone by, they are coming back to me and are now ready to make a decision. I've helped a lot of them find out what they are qualified for if they need a loan by connecting them with my lender. Other times, I've kept my eye out for certain properties that might not have been available when they started their search.

Can't wait to see how the year will end up.








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Hella Rothwell at Carmel Beach during Concours WeekCarmel-by-the-Sea Beach and Pebble Beach Golf Course California

Whether buying or selling oceanfront, oceanview, commercial or any type of real estate in Carmel, Pebble Beach, Pacific Grove, Monterey, Carmel Valley and Big Sur, I can help you. Call me and let's meet in my Carmel-by-the-Sea office in Su Vecino Court on Dolores between 5th & 6th.

Or we can just chat on the phone to discuss your real estate needs.

Are you out of the area? No problem, I often never even meet my clients. The whole transaction is handled long distance.

As an independent real estate broker licensed in California and Hawaii, I can represent you with residential real estate, commercial properties & investment opportunities.

For more information &


Member: National Association of REALTORS, California Association of REALTORS, Hawaii Association of REALTORS, Del Norte Association of REALTORS, Honolulu Board of REALTORS. Also MLS Listings in California.


Hella Mitschke Rothwell (R)

Real Estate Broker/Owner/Realtor®
Licensed in California #01772851 & Hawaii #RB-21268

Tel. 831-626-4000 

Fax 1-877-822-9332

ROTHWELL REALTY INC.: Su Vecino Court, Lincoln & Dolores between 5th & 6th, Carmel-by-the-Sea, CA 93921


MAILING: P.O. Box 4554, Carmel-by-the-Sea, CA 93921


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Disclaimer: Hella Rothwell does not guarantee nor is in any way responsible for the accuracy of the information provided herein, and provides said information without warranties of any kind, either expressed or implied.


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Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Oh Hella, thank you for the honorable mentions and like you I would not want my Lexus RX350 wrapped with my  website, my mobile and my email either:)) on a side not that would also prevent me to properly let certain crazy Los Angeles drivers know how I feel about their driving:)))), Endre

Jun 24, 2018 09:52 PM #1
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, - Monroe, NY
The House Kat

I'm glad you found a few marketing strategies that are working!

And I totally agree about giving the best service possible. That leads to referrals, which leads to more business, that leads to more referrals, that....

Jun 25, 2018 04:02 AM #2
Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

Hella giving your best possible service is the key to clients continuing to call you and send you referrals. It is still our best source of business and I like it like that!

Jun 25, 2018 10:46 AM #3
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

Well, I know exactly how the year will end up, Hella. With you and me at the Halekulani, enjoying a gorgeous Hawaii sunset and toasting the year-end with champagne! So, HA!

Jun 25, 2018 10:47 AM #4
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Hella M. Rothwell, Broker/Realtor® - Being involved, really, really involved in the lives of the people within the community and support each other, i.e., through the arts or whatever else you're passionate about is an excellent idea.

Congratulations! You've been featured in The BananaTude Group!


Jun 25, 2018 01:51 PM #5
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

I thought for a second that Endre sacrificed his Lexus....almost had a heart attack but I would love to see it:)..... Endre Barath, Jr. 

Sep 11, 2018 09:34 PM #6
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Inna Ivchenko  very funny have no fear that would never happen:))Endre

Sep 11, 2018 10:36 PM #7
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Hella,  Where this the year go,  I have to have a strong 4th quarter to finish the year.


Sep 23, 2018 09:27 AM #8
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Hella M. Rothwell, Broker/Realtor®

Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea
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