Good Farming Starts with Good Seeds

By
Real Estate Agent with Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities #1 in Forest Land Mgmt

Good Farming Starts with Good Seeds

It all starts with a seed, or a portfolio of seeds.Stevens Point home SOLD

I grew up on a farm where we learned to plant good seeds, since then I have spent most of my career growing trees, and now I find that good seeds, well planted and nurtured, produce results in real estate as well.

 

Though we do a variety of things to farm our neighborhoods including unique Facebook pages, localism blogging and SOI networking; we also have a unique seed that we have planted in many parts of our city.

Ten years ago, I started buying up these seeds during the last real estate crash, many of them were foreclosures back then.

After nearly a decade of fixing these homes, renting them and caring for them, our market is finally hot, and it is time to part with them.

Part with them yes, but not so fast, they make great bait for those who are fishing for both buyer and seller clients, just takes a good fisherman and his crew.

When I started selling real estate it was nice to have a large portfolio of homes ready to list and knowing that they make good bait as well as having good rental income coming from them allowed me to be a very picky seller, only accepting qualified buyers and exceptional offers.

These bait homes allow us to keep up a strong presence in the neighborhoods with plenty of signs, plenty of listings all over the internet, dozens of Facebook posts and blog posts, and plenty of opportunities for neighborhood campaigns.

My buyers’ specialist has used these homes to gain most of her buyers, some come from sign calls, some come from open houses, many come from Facebook and Active Rain inquiries.

Open houses are a unique opportunity, especially when you have a cooperative seller, myself, who is willing to allow my agents to use these opens as a temporary showroom, complete with a table filled with posters from our other listings along with a sign that says to leave their name, phone number, and email to get the latest info on these homes and any others in town as they come on the market.

People are anxious to sign up for our listing cart that gives them the latest news on all listings in their buying cart.

Open houses are also a great opportunity to canvas the neighborhood, dropping off invitation cards, all with the suggestion that they can help us to pick the new owners for this home by inviting their friends and relatives to the open house.

Many will give us the names of a few good candidates right away, others will show up at the open house with them.

And others will be so impressed with our marketing approach that they will suggest others in the area who are thinking about selling.

Though we have been able to be choosy about the offers we accept, we have still sold quite a few of these homes and will likely sell all of them.  But before that time I suspect that my agents and I will collect plenty of buyers and sellers from these seeds.

 

Planting seeds works, both in farming, forestry, and in Real Estate.

 

 

 

 

 

 

 

 

 

This blog post was written as a submission to the ActiveRain Challenge - My Best Farming Technique (Sponsored by SmartZip). If you would like to share one of your favorite farming techniques (and earn up to 10K ActiveRain points as well as a chance to win a free ticket to a Ben Kinney Training event) head over to the blog post announcing the challenge.

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Rainmaker
3,177,402
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

I have been a city slicker all my life and Farming was new to me but over 24+ years I have become very good at farming, just check out my lemons post:))Endre

Jun 24, 2018 10:36 PM #1
Rainmaker
1,738,780
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Bob, you are a wise man and a great farmer. Those houses you are now selling continue to generate new seeds for you, which are already sprouting.

Jun 25, 2018 02:10 AM #2
Rainmaker
220,836
Janice Zaltman Realtor, LEED AP
United Realty Group - Boca Raton, FL

Hi Bob:  Nice analogy. We must continually plant seeds to watch them grow. 

Jun 30, 2018 08:42 AM #3
Rainmaker
4,796,551
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Good morning Bob.  The nice thing about these real estate seeds is that they actually can pay for themselves while growing.

Jul 01, 2018 04:47 AM #4
Rainmaker
3,073,317
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Bob,  Great blog and so true about good seeds to get the most out of what you are growing.  Can I reblog this sometime?

 

Jul 01, 2018 08:24 AM #5
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Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

That is perfect and so true to your nature and knowing it is time to harvest. I enjoyed reading it, Bob.

Jul 01, 2018 01:17 PM #6
Rainmaker
721,156
Jane Chaulklin-Schott
TEAMCONNECT REALTY - (407) 394-9766 - Orlando, FL
TeamConnect Luxury Homes - Orlando, Florida, 32836

Good post, Bot, and great analogy.  Although I was born and raised in Green Bay, I spent lots of those years on my Godparents farm northeast of Green Bay.  Furthermore, later I married a farmer and lived 11 years on our farms Northeast of Green Bay.  Your analogy made a lot of sense to me.  It also reminded me of the Paul Harvey video/audios:  Why God Made a Farmer  and Why God Made a Realtor. 

Jul 01, 2018 08:59 PM #7
Rainmaker
440,888
Rose King
David Tracy Real Estate - Friendswood, TX
Friendswood / Pearland / Houston Bay Area

I loved your post, Bob! You are fortunate to have an inventory of rental homes to use as bait for you and your agents. Great plan!

Jul 12, 2018 08:14 PM #8
Rainmaker
573,867
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Wow, that's something I've never thought of. What happens if they buy your bait house too soon? Do you overprice it so it stays on the market longer?

I'm currently farming in areas where I've sold homes and have more Buyers, so I love the graphic that you have at the top of this post. Thanks for sharing this idea.

Jul 13, 2018 10:19 AM #9
Rainer
212,668
Greg Mona
Faira Homes Corp - Scottsdale, AZ
Real Estate in the 21st Century!

Great post, Bob Crane. Your last sentence "Planting seeds works, both in farming, forestry, and Real Estate" is a very true statement! 

 

Jul 13, 2018 10:33 AM #10
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Bob

You've made some wise moves and they are paying off in a number of ways.

The last sentence says it all!

Jeff

Jul 13, 2018 11:24 AM #11
Rainmaker
367,981
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Congratulations on getting your post featured! Great seed planting ideas; like your invitations to neighbors to choose their new neighbors by bringing friends and family to your open houses.

Jul 14, 2018 08:02 AM #12
Rainmaker
1,405,648
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

Very good analogy - Planting seeds comes in many different forms!

Sep 01, 2018 03:44 AM #13
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Bob

I think planting and nurturing seeds, and giving them what they need to grow, is a very appropriate analogy for our business! The wrong seeds, and lack of care, won't get you very far.

Jeff

Sep 01, 2018 09:51 AM #14
Rainmaker
799,841
Diana Zaccaro
Tropical Beachside brokered by eXp - Cocoa Beach, FL
"The Accidental Blogger" Cocoa Beach, Florida

Bob, This is a great post on an important topic that new agents need to read. Your analogy about planting and nuturing seeds in real estate is proof that there is no instant gratification...real estate is a relationship business and agents have to be willing to invest the time and effort needed to reap the harvest of those seeds.

 

Sep 01, 2018 09:42 PM #15
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Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Bob Crane A good farmer does know when to plant and when to sell his harvest So glad Carol Williams featured this in SCS as I missed this post back in June

Sep 02, 2018 12:00 PM #16
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Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Thanks for sharing this Carol Williams , I was wondering why this started getting comments again.

Sep 02, 2018 01:59 PM #17
Rainmaker
573,867
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

I remember this post Bob. Congrats on being featured in Carol's weekly post. Well deserved.

Sep 05, 2018 04:43 PM #18
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