The Right Way to Move Brokerages

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The Lones Group, Inc.

The Right Way to Move Brokerages

There isn't a week that goes by that one of my clients doesn't email me to ask for a call to discuss moving brokerages. Real estate brokers are always intrigued when a new company comes to town or they hear about a colleague that recently moved.

Is the grass really greener at another brokerage or is the grass greenest where you water it? That is an expression that I have always lived my life by, both personally and professionally. When things seem too good to be true, they probably are. When your business or personal life seems to be in trouble, perhaps you haven't been watering the grass beneath your feet. I have always found that almost anything is possible with a bit of refocusing and good old fashioned hard work.

If you are thinking about a move, I encourage you to first read my two past blogs on the questions you need to ask and how to find your right fit:

In the event you do decide to move brokerages you have many decisions that need to be made before you make that move and start that wheel turning. This is why if at all possible, I never encourage a move made in haste. Take some time and make the following determinations first:

  • What is your contractual obligation with your current brokerage? Will moving mid year cost you more than end of year? Do you have a buy out clause in your agreement? Is there a per transaction fee you must pay your current brokerage when you change brokerages? Will your current transactions stay with your current company?

  • How will you inform your database, both potential, and past clients about your move? What will you tell them about the reason you are moving? Remember, past clients probably did a transaction with you while at your current brokerage and they will be curious about why you are leaving.

  • How much will it cost to move brokerages and to change all of your marketing both online and print? How much will new signage cost? How much will it cost in terms of time or money to change all your materials? Will any of these costs be covered by your new brokerage?

  • How are you going to switch every online account you have? Who is going to do that for you? that is an incredible amount of work.

  • How and when will you inform all of your vendors and business associates of your move?

  • How will your processes change as a result of being at the new brokerage? Think about everything from having a place to meet with buyers to getting flyers printed and closing out transactions.

  • Will you have additional resources available at your new brokerage or fewer? For example, if you have someone who automatically orders signage for you or syndicates your listing when you get a new listing and you won't have that at your new brokerage, have you taken that into consideration?

  • Will you need to make a change to your CRM? Some brokerages have a proprietary CRM which won't be available at your new brokerage. Have you planned for this?

  • How will the sales meetings and tour fit with your schedule?

As you can see there are so many questions you need to consider before you actually begin your move. Before you make the commitment to move you need to think with your head not just your heart. This should be a business decision, not an emotional decision. Many emotional decisions are made in an instant while a smart business decision requires research and analysis.

Take the time to do this if you are thinking of making a move. And remember the grass is ALWAYS greenest where you water it.


By Denise Lones CSP, M.I.R.M., CDEI - The founding partner of The Lones Group, Denise Lones, brings nearly three decades of experience in the real estate industry. With agent/broker coaching, expertise in branding, lead generation, strategic marketing, business analysis, new home project planning, product development, Denise is nationally recognized as the source for all things real estate. With a passion for improvement, Denise has helped thousands of real estate agents, brokers, and managers build their business to unprecedented levels of success, while helping them maintain balance and quality of life.

The Lones Group, Inc.

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William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

the right way takes some time and planning to do it right and for it to be a good fit

Jun 29, 2018 10:46 AM #1
John Juarez
The Medford Real Estate Team - Fremont, CA

Changing brokerages is not to be taken lightly. In 20 years, I have move twice. Both moves were carefully considered. Now…no regrets.


Jul 03, 2018 08:54 PM #2
Michael Mahoney
eXp Realty - Boston, MA
Boston Realtor


You did an excellent job with this post. I agree with both William Feela and John Juarez points, however I would say that changing brokerages is not as a big a deal as agents make it out to be.  

Agents need to realize that they are their business. The consumer usually chooses to do business with the agents they know, like and trust.  

I have moved from big brands to a start called eXp Realty. Most people have told me that they don't care about the company, but that they were hiring me.


I have built such a personal brand, that when I am introduce myself at networking events, I just say I am "Realtor Mike Mahoney Dot Com" and people remember that and not the company I am with at all.  


I think agents get to wound around axle about the brand of the company and forget how powerful their personal brand is when they meet the consumer. We are individually the face of the brokerage.  Don't underestimate your personal power.


I look at the brokerage as a vendor. Simply put, they provide services to me. How much services are they going to provide and how much is it going to cost me?  I am the business and they are simply a service company for me.  

I'd be happy to answer any questions about eXp Realty if anyone ever wants to explore leaving their brokerage to reduce their financial overhead.


Michael Mahoney

Your Guy in Boston

eXp Realty

Sep 17, 2018 04:22 AM #4
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Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding
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