Farming Methods of the 21st Century

Real Estate Agent with Platinum Properties TN Broker: 208698

Farming (Being Top of Mind) in 2018

FarmingtonI've been around a long time in the real estate business and can remember quite vividly the days of walking and door knocking and flooding the neighborhoods with mailouts and door hangers. This method worked back before technology was the thing and it set me in a prime spot to be the agent to call when any seller was ready to sell. Now security and people's busy schedules have changed things.

I no longer feel safe walking neighborhoods or knocking on doors (not many will answer their doors).  I don't like invading the privacy of homeowners. I don't like solicitations when I am in the safe space of my home after a long day's work and my unsolicited door hangers and junk mail go directly to the trash. I think I am very typical of the homeowner of today leading a busy life and staying on the go, wanting my space respected.


We are in a highly technical world and that is where people turn when they need information about selling or in need of a real estate agent. People search all 24 hours of the day and want instant answers and data. It is a race to be the provider and source and to stand out as the top of mind agent for a community or neighborhood.

My change in strategy began within the last 10 years. I recognized that I preferred working in certain subdivisions and neighborhoods more than others. Why not focus and become the expert to draw buyers in? I noticed people wanted to know about the HOAs, what was happening in the area and how prices were changing. They needed a resource person connected to the neighborhood and I studied up. I became that resource on the many selected communities that I chose to represent. I have dozens of subdivisions I track versus a neighborhood or two I farmed int he 1980's.

The process had several steps and the work continues..

  1. First, I evaluated which subdivisions had a higher likelihood of turnover and relocation. You need to know the average time the homeowners will be staying to see if there will be a product to sell.
  2. I became familiar with the builders in the neighborhood, their quality, the styles and floor plans that had been built. I can walk a buyer through a home over the phone.
  3. Did the subdivision have special amenities like a pool, playground or yard service? Was there an HOA and what did it include?
  4. Schools, parks, shopping and access to major thoroughfares are the types of things that relocating buyers want to know. They want commute times to major employers in the area. I found the answers.
  5. I regularly drive these areas and stay abreast of the values of the homes, take photos of the home styles and featured amenities of the neighborhood.
  6. This step was vital...I began building community pages on my website including valuable information that I knew sellers and buyers would want to know.
  7. To boost the traffic to these pages, I wrote blogs on market data, new listings and linked my blogs and MLS listings to make these pages as valuable as possible. 
  8. As the areas grow and changes, my community pages are updated and changed.
  9. This is reinforced with mailouts into the neighborhood (postcards with valuable data that can be quickly read) with the kind of information sellers want to know such as prices per sq. ft., selling price ranges and any changes to tax base, school zones, assessments and the like.
  10. Buyers coming into the area research and find my pages and call, email and text me directly. They get the answers they need to make a decision about the subdivisions. I regularly have buyers that buy with confidence without ever coming to look.

The new way of doing business and farming is to provide information when needed and to carve out a niche being the expert in the neighborhood.  I throw out the hooks and the customers and clients come to me.  It establishes credibility. This really saves the soles of shoes and produces the best results.

For information on Clarksville TN Real Estate contact The Real Debbie Reynolds at 931-320-6730.

This blog post was written as a submission to the ActiveRain Challenge - My Best Farming Technique (Sponsored by SmartZip). If you would like to share one of your favorite farming techniques (and earn up to 10K ActiveRain points as well as a chance to win a free ticket to a Ben Kinney Training event) head over to the blog post announcing the challenge.

Posted by

 Centruy 21 Platinum Properties2130 Wilma Rudolph Blvd.

Clarksville, TN 37040

When you need Real Estate services in Clarksville TN

                  it would be my pleasure to assist you!                             

Debbie Reynolds
"The Real Debbie Reynolds"

Check out all Clarksville TN Real Estate on My Website

931-771-9070 Office | 931-320-6730 Cell

Clarksville TN Homes 


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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 09/28/2018 01:00 AM
  2. Gabe Sanders 07/09/2018 11:00 PM
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Jul 03, 2018 05:22 AM #21
Amanda S. Davidson
Amanda Davidson Real Estate Group Brokered By eXp Realty - Alexandria, VA
Alexandria Virginia Homes For Sale

Debbie, you have a solid system in place and it's proven to work. I agree, no more door knocking. I think it's dangerous these days. 

Jul 03, 2018 05:34 AM #22
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Congratulations, Debbie, on your feature recognition.

Thanks for sharing some of your very successful business practices.

Jul 03, 2018 05:55 AM #23
Deb McNeill
Flying M Team Small World Realty Fort Worth, Tx - Fort Worth, TX
Fort Worth Real Estate

Terrific post! I was just thinking I needed to up my game a bit in this respect. Thanks for the timely information!

Jul 05, 2018 08:35 AM #25
Gloria Todor
Century 21 Absolute Realty - Springfield, PA
& Doug Durren (484) 431-3686 in SE PA

Debbie, Yes times have changed and it is best to do things on line.  Door knocking is something that really is not embraced any more. Enjoy the summer!

Jul 10, 2018 06:51 PM #26
Pamela S Engle

Great tips, Debbie! Any the neighborhood entrance sign is very apropos!!

Jul 13, 2018 05:51 PM #27
Pamela Engle
Coldwell Banker Preferred - Moorestown, NJ

Great tips, Debbie!  And the neighborhood entrance sign is very apropos!!  LOL

Jul 13, 2018 06:03 PM #28
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Thanks Pamela Engle. It really works for me.

Jul 13, 2018 07:08 PM #29
Lex Thavarajah
Re/Max Escarpment Realty - Oakville, ON
Oakville Agent Online

Thank you

Jul 13, 2018 08:18 PM #30
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Congratulations on the Featured Blog ... great points and on point!  Thank you Debbie Reynolds -- Farming TOMA -- being Top of Mind!

Jul 13, 2018 08:29 PM #31
Rita Harris
W.P. & Assoc. - Seattle, WA
Specialty: Immigrant families & vintage homes

Well done, Miss Debbie!

My husband and I used to farm a 1250 household plat that was built over 25 yrs.  He sat on the Board of Trustees too.  It was a wonderful place to live.

I too find now that doorknocking in the middle of the day is not a good idea.  Working in my front yard and chatting to folks walking by with baby buggies, dogs on leashes, elderly with walkers - that has been my next way to reach out to a new community in which I reside.

If you ever have someone coming to Seattle, I'd be honored to assist you!

Rita Harris, Broker
c21 WP & Associates Realty

Jul 13, 2018 10:47 PM #32
Allen Lomax
Steed Talker Realty is with two hours of Tryon International Equestrian Center and we offer the best properties in th... - Sylva, NC
WNC Mountain Homes & Horse Farms Specialists

Thank you for reinforcing the limitations of door knocking.  I've never done it and have felt remiss.  So, thank you for lifting that burden from my shoulders.  I live and work in a rural area and specialize in farms and equestrian estates.  We've found postcards to be effective for attracting sellers but are still working of strategies for attracting buyers.  Your 10 suggestion and particularly the informational pages based on knowledge of the community and linking blog and listings with those pages are strategies we will certainly employee.  Thank you for sharing your years of expertise.

Jul 14, 2018 03:56 AM #33
Dr. Karen Lewis, Broker 305-3231556
K1 Realty Group - Pembroke Pines, FL
Residential for Sellers and Buyers in S. Broward

Debbie I love this article. I'm going to have my agents implement the new wave of farming by you. happy Saturday

Jul 14, 2018 04:20 AM #34
Bruce Minter
James & Lee Realty - Virginia Beach, VA
One on one - Every step of the way!

I haven't door knocked since the 80's. Here in Virginia Beach most communities post no soliciting signs and if you do you any soliciting you need a city permit and get an ID card on a lanyard you must wear. I do a very nice 2 page front back postcard mailed first clsass every other month to the 55+ area I reside in. About 300 condos but now that inventory is shrinking I need to expand that number to do the business I want and it takes a good while for the post cards to gain traction. I've also started bloging on my website and doing more facebook advertising. 

Jul 14, 2018 09:05 AM #35
Thom Abbott |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

Debbie Reynolds website and community pages have all fallen to the wayside...meaning I was on Page 1 for almost all my condo buildings, and now I'm on Page 2, maybe 3...needless to say, I'm not being found. 

I've been told several times by several people that you can't set a page and forget it. then you mention #8, 

  1. As the areas grow and changes, my community pages are updated and changed.

So, how do you update a page? And info about new business, or what?  I'm really, really struggling how to take really good content I've written (description about a condo building) and change it to make Google search the page again! 

Jul 14, 2018 11:38 AM #36
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Hi Debbie, I like the way you changed your "farming" to fit today's world. Your methods sound very good to me.

Jul 15, 2018 06:43 PM #37
Fred Griffin presently on Leave of Absence
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Hi, Debbie.   Bob Stewart is talking about you and this post right now on the SmartZip Farming Webinar!

Jul 31, 2018 10:44 AM #38
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Hi Debbie. I don't door knock unless I have a specific need. I will chat up a neighbor though, if I am out and about. When I passed out my flags for the 4th of July, I stopped and talked to neighbors and it was completely non-threatening. Your tips are great. Thanks for sharing them.

Aug 27, 2018 01:12 PM #39
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

Book marked and going to come back and implement as I move forward! 

Sep 28, 2018 05:13 AM #40
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Our targets are more demographic than geographic...we have decided to add one geographic farm to our list in the 4th quarter.

Sep 28, 2018 05:14 AM #41
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Debbie Reynolds

Your Dedicated Clarksville TN Real Estate Agent
Clarksville and Real Estate are my specialities! May I help you?
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