Do you ever feel like the real estate business is a place where “you can check out any time you like, but you can never leave?”
I don’t blame you. Especially if you work in California, it probably seems a little crazy!
Just a few years ago, in 2013, California changed the name of the Department of Real Estate (DRE) to the Bureau of Real Estate (BRE). Now, they’re changing back.
Learn more about how this update impacts you below!
It’s More Than a Name Change
Yes, it’s a logistical nightmare (more on that in a minute), but the change actually affects much more than just the name.
The original change put the BRE under the Department of Consumer Affairs. This involved reducing staff, changing hierarchy, and getting all new forms, applications, and more.
Now, the department is being changed back to DRE and moved under the Business, Consumer Services, and Housing Agency (BCSH). It is intended to reduce management tension and help bring down the sky-high wait times California real estate professionals have been experiencing since 2013.
California real estate pros are hoping for increased efficiency and more direct control by the DRE over budget, staffing, and other important issues.
What Does it Mean for California Realtors®?
Primarily, it means you have to update all of your marketing materials – again.
Where you used to list your title, “California Bureau of Real Estate”, and your license number, it now needs to have your title, “California Department of Real Estate”, and your license number.
This impacts advertising disclosures on websites, brochures, business cards, and print advertising. The effective day is July 1, 2018 – which is this Sunday!
The good news is that if the department is more efficient and effective, you’ll be able to get what you need more quickly. There’s also the hope that electronic filings will gain acceptance, saving everyone time and money.
If you haven’t gotten your new business cards printed yet, we’d love to help.
Right now, through July 6th, 2018, we are offering California Realtors® a special deal. For more information, contact us today!
This post originally shared on PrinterBees' Real Estate Marketing Magazine.