How Important are Schools in Your MLS listing ? VERY !

Real Estate Agent with EXP Realty 414-525-0563 57026-90 Broker

  In our part of the of the things very often missing from a description in MLS is the School System. Sometimes only the system is listed and not the specific elementary, middle and high school students Schoolwould attend who would live at that home. 

    Whether you work in relocation or not...listing schools in a property description is very important. Parents may be choosing a house that would not require their children to change schools and need to know if it would be the same elementary or middle school as they attend presently.

    Often in relocation, psportsarents are concerned with the academic offerings of one school over another.  The ratings schools have...which can vary from source to source..may be important to a parent considering a home purchase.

     What sports are offered is sometimes a parental concern. There may be a child working toward a scholarship who excells in a particular sport and an active athletic program can be a concern.

 musical instruments   We have worked with parents who wanted their children to continue music lessons using very specific teaching methods and this program was an important factor in choosing a school system.

   An important part of every agent's job is to educate the public about every listing...and Listing the education for a house is a part of that job.  Some school systems have made it easy with maps or just putting the address in a search box will tell you the school to include in the listing. Other times, it may require a phone call to learn which schools are associated with a particular location.

     Be professional...give the public the information they deserve on every listing and include the schools that students will attend at every level of education.
   This has been a professional reminder post for all agents in real estate brought to you by Sally K. & David L. Hanson, Broker Associates with Keller Williams Realty honored to be serving southeastern Wisconsin for all things real estate,


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Sally K. & David L. Hanson, ABR, CDPE, CSS, e-Pro,ILHM, REDS

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Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, - Monroe, NY
The House Kat

Most buyers want to find a home in a specific school district - so I totally agree. School district information is very important.

And I'll add that some of our school districts have multiple choices for elementary schools. Some parents want specific elementary schools, so agents have to make sure they have correctly identified all levels of schools.

Jun 30, 2018 03:44 AM #1
Nina Hollander
Coldwell Banker Residential Brokerage | Charlotte, NC - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

School assignments are not a required field in our MLS. While the information is critical, listing agents are not required to put it in. What I've found is that agents who list in top school areas always put in the schools, while those listing in sub-standard school areas tend to leave them out.

Jun 30, 2018 03:57 AM #2
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Sally.

In our MLS you must assign a school district.  Get the wrong one and you could be fined.  It's a big deal here

Jun 30, 2018 04:41 AM #3
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Good morning Sally and David.  We have fields for the schools in our MLS system.  Unfortunately, not mandatory.  I often search for people by school districts and those properties without this information won't show up.

Jun 30, 2018 04:43 AM #4
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Sally and David. Schools are more important than the property itself in some neighborhoods here in Chicago, especially the elementary schools. Enjoy your day 

Jun 30, 2018 05:02 AM #5
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

An excellent point. Schools are a huge factor when parents are relocating!

Jun 30, 2018 05:53 AM #6
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Good morning, Sally K. & David L. Hanson (sally).... schools are most important to families....our mls has a spot for the school district that's dedicated to that home.... it makes a great difference.... 

Jun 30, 2018 06:04 AM #7
Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Sally, our MLS auto-populates the schools, but always necessary to be sure they populate correctly.

Jun 30, 2018 06:42 AM #8
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

We have to input the schools and yes it is very important. Buyers tend to buy here for the scool zones and have 2 or 3 that they like best.

Jun 30, 2018 06:58 AM #9
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Sally and David,  Schools are so important here that the price of a house could be higher because of the schools.


Jun 30, 2018 07:18 AM #10
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

HI Sally K. & David L. Hanson - Schools are not high on the list of priorities in Sedona Arizona. We have a good school district but most people are buying a second home, vacation home or future retirement property in our area. It is a localized market. 

Jun 30, 2018 08:35 AM #11
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Sally and David - oh yes.  The parents of school children we look for a school system.  Conversely, when the kids graduate and they are empty nesters they will not care and look at property taxes.

Jun 30, 2018 09:12 AM #12
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Sally and David --- one of the many things that is reinforced through membership in ActiveRain is knowing your local market. This post shows that aspect quite well.

Jun 30, 2018 10:07 AM #13
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good afternoon Sally K. & David L. Hanson,

Schools are very important in Texas. School assignments are a required field in our MLS. Buyers search by specific schools so I'm glad they are a required field. Our property tax rate is higher in Texas but more than half goes to fund the schools which provide them with what they need to rate high.

Jun 30, 2018 11:19 AM #14
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I have seen listings with incorrect information about schools. Thank you for the post

Jun 30, 2018 11:46 AM #15
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Sally and David- When we lived in Houston, school districts, where the house was located were very important. Even though we didn't have school aged children living at home, we considered the school district important for resale. 

Jun 30, 2018 02:19 PM #16
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Schools are usually the most important concern for clients of mine that are moving from another state and have kids.

Jun 30, 2018 03:16 PM #17
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Sally and David schools play a major role around here.  Schools even play a major role for Buyers who do not have children because it will be a big consideration for when they go to sell.

Jun 30, 2018 04:18 PM #18
Paul S. Henderson, REALTOR®, CRS
RE/MAX Northwest. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

I could not agree more with your schools being so important to a listing. A lot of first-time buyers have no idea of this fact Sally and David...

Jun 30, 2018 04:46 PM #19
Coldwell Banker Preferred - Exton, PA
For All Things Real Estate!

Sally & David,

So true, schools are such an important factor in parents deciding where to buy.

Listing agents need to be more thorough in the listing  information so as to be valulable to buyers/agents.

In some cities/metro areas, there are multiple school districts (one better than the 2nd one).




Jul 10, 2018 07:22 PM #20
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