Google Wants Content, But People Get Bored...

Reblogger
Services for Real Estate Pros with Marte Cliff Copywriting

Did you miss this gem when it was first posted? Even though it was a feature, I just found it today.

Listen to Tammy - and be careful to balance your copy to appeal to BOTH the search engines and the real people who will (hopefully) read it.

Original content by Tammy Emineth

You're online, you're writing, but are you getting anything in return? We've all heard content is King so why are people not responding to the gazillion blog posts I'm putting out there? 

Google is the King and we all want to play in the kingdom so we kind of have to follow their rules. We need to write for both search engines and the actual people that read our stuff. Unless you don't care about that. If you're just trying to fill your site with words, then go for it; grammar, spelling, and comprehension mean nothing, but just understand Google will know that people are not actually reading the content, it's just filler on a page. 

But, if you're reading this, you're probably not doing that. 

So how do you satisfy both?

I know, I hear you saying, "I never write for search engines; I don't care, I want to write for people" and that's great! But is your content being found by real people? You may have an awesome story to tell but if no one can find it, what's the point?

We have to write for people and market for search engines.

Sounds easy, but hard to do ... well.

Do you have Thin Content

Thin Content

First off, stay away from thin content. These are pages on your site with less than 50 words. Google knows that you probably won't have a lot of content on login or contact pages but if most of your pages have infographics, video or just very little content, the whole site will start to get penalized.  

Make sure every page, post, and article on your site is well written and has at least 300 words. More is better in many cases and great posts over 1,000 words can often go far.  But, don't give us a wall of words either. Look at these two pages, which would you rather read?

better layout

 

We have about a 2-second attention span. I remember watching Sesame Street as an adult and realizing there is something different happening every 2-3 minutes. Well, kids need that to stay interested, but in our fast-paced, instant gratification world, so do adults. If we don't find what we're looking for or are interested in about 5 seconds, we move on... Have I lost you? Are you still reading? Maybe you've skimmed the page for the highlighted points? Did anything strike you as interesting? 

We honestly don't even read every word nowadays. We look over the article to see if it will inform us or excite us. If not, we move on. Are you losing people fast? 

 

Think about how you read... are you writing that way?

Are you giving people images, points, headers, lists, great titles and answers? Why would someone come to your page? Are you regurgitating the same information 8 million ways?

I have a client that wanted to write on one specific community. We wrote every post on this area adnauseam. None of the pages were really doing amazing. Maybe one or two were on the 1st or 2nd page here or there. So I decided to blend them all together. I took all the major points about this community and added it to one amazing page with links, images, headings, and resources. Guess what? That page is #3 on the 1st page of Google for that community now. We were informative and exhaustive and it paid off. 

 write to understand

You have to write the way people can understand and comprehend but also relate.

 

If we are too professional in our words and structure, it may go right over people's head and they'll get bored. I'm not saying to make mistakes, but be real. Let people know you're not just reiterating another news piece or wiki content. Let people know why YOU love the community. Why YOU feel buyers or sellers should do something a certain way. And YOUR experience. People will feel a more genuine approach to your writing.

Be silly, be real, be honest, and be correct. That last one is huge! Don't lie or give false information just to sound better. People will find you out. If you quote someone, give a reference or credit the original piece. It's okay to do that to a degree. You're not plagiarizing if you attribute the original author so long as you are not passing off the entire piece as your own. 

Read More: Ranking means nothing if your conversion rate is low

 

Over-optimization

Are you craming in 18 keywords per article? If you're writing style sounds like this:

"Welcome to Orlando homes for sale. If you're looking for Orlando homes for sale or Orlando real estate, we can help you find the right Orlando home today. Search our site for Orlando properties for sale and all Orlando real estate with the best Orlando real estate buyer's agent around."

Just stop it. Seriously... stop it. Moving on...

visually appealing

Give them the visual.

 

Do you like reading a wall of words? Probably not. We get eye fatigue and bored. We need something fun for our brain to process. Even if it seems unimportant, that image that breaks up the text gives our brain a little recess so we feel we can continue the article. Give people images (not copyrighted images) and add your own flair with sites like Canva.com. Give people graphs, infographics (but not just that), and fun images to put an illustration to what you're saying, and/or video to go along with it. 

 

Then spread the love. 

I always say this; don't let your content work in a vacuum. Get it out there, and then get it out there again and again! Share it on social media, link to it from different future and past articles, boost it, like it, tweet it, Pin it, scoopit, Flip it, Reddit it, however you can, get that information out there so it's shared more and more. The more people share it, the more valuable Google will view it and therefore continue to rank it higher and higher, eventually getting you to that coveted search engine spot where the leads come rolling in. 

Read More: The Best way to syndicate your blog and why

 

The content you create today may be the authoritative source that drives people to your site tomorrow. Don't make it boring, make it great! 

 

More Ways to Create Awesome Content

 - Why a little SEO doesn't cut it

 - Making your website stand out!

 - News articles and market reports - duplicates and SEO No-No's

 - Personal SEO - Who we are, what we do

 

ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  

Comments (12)

Andy Brown-Climer School of Real Estate
The Climer School of Real Estate - Orlando, FL
The Best Real Estate School in Florida

I agree with you on both counts. That is what makes effective blogging so difficult and tedious. I have begun using Dragon Nuance and 'talking' my blog on to a Word template. This makes it much easier for me.

Jul 01, 2018 10:17 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

I must agree that i rarely read an entire blog post (espcially with small fonts ) !!!

Jul 01, 2018 10:18 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Andy Brown-Climer School of Real Estate - I've never heard of Dragon Nuance, but it sounds like voice recognition software. That works well as long as you proofread before you use it. Sometimes it uses the wrong spelling for a word and the meaning comes out all wrong.

Michael J. Perry - I think most of us skim and read the parts we think will be most interesting. That's why we simply don't read when we see a wall of words. There's no way to skim!

Jul 01, 2018 10:27 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Wow I missed this one too and if I did not miss it than I forgot it:)... I have been one of the biggest proponents of 500-800 word max and even when I re-blogged someone 2000 word post just as I suspected it landed with a thud.... Endre

Jul 01, 2018 10:38 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Endre Barath, Jr. - a post (or a page) has to be darned interesting for me to read more than 500-800 words.

That's why it's so important to break things up with sub-heads, graphics, bullet points, etc. Let people skim to read what they want and skip the rest.

Jul 01, 2018 10:47 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Marte, so true I see it even on this platform where my headline might be different from what I wrote and how some members respond in comments...and at times you can clearly see they did not read the post I wrote.... We as a society are becoming more and more sound bites, hence I have always try to keep it short and now with my pictures to break that up as well....Endre

Jul 01, 2018 10:53 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I know, Endre Barath, Jr.. Sometimes it is evident that people commented before reading. Just for the points, I guess. 

Your headlines always tie in to the post somehow - but I'm sure getting annoyed with "news" stories that don't.

Now and then I'll see a headline and think it sounds interesting, only to find that nothing about the article is related to the headline. Either that, or it's completely misleading - it might be about the right people, but a different story. I've unsubscribed from a couple of "news" providers that routinely do that.

Jul 01, 2018 11:10 AM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Great re-blog Marte Cliff  but then all of Tammy Emineth  posts are great

Jul 01, 2018 12:30 PM
Marte Cliff

I agree Hannah Williams - Tammy knows her stuff!

Jul 01, 2018 08:27 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Isn't that the truth Marte. Thank you for the re-blog of featured Tammy Emineth's post.

Jul 01, 2018 05:03 PM
Marte Cliff

You're welcome Paul S. Henderson, REALTOR®,CRS, - I'm glad I came across this one!

Jul 01, 2018 08:28 PM
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Most all of my readers want short and sweet.

I am told over 100 words can be to much

Jul 01, 2018 06:53 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

William Feela - 100 words is almost no words at all. Everyone has their own opinion and preference, but I think most people want just a bit more information than that.

What I just wrote above is 30 words - 3 1/3 times that is ... short!

Jul 01, 2018 08:30 PM
Robert Vegas Bob Swetz
Las Vegas, NV

Hello Marte,

Great reblog and I will be working on a new Google Construction Project in Silicon Valley starting in fall of 2018 that will last ... (5 YEARS) and yes Google is King ;o)

Your post has been featured to the group:

EXPRESS WITH WORDS AT ACTIVERAIN

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Jul 08, 2018 08:56 AM