My Best Farming Technique

By
Real Estate Agent with KB Home Bre # 01424127

My best farming technique is focused on you...the Realtor community. Team Meeting at KW

 

As a licensed New Construction Sales Consultant  I am focused on connecting and partnering with local Realtors, because if you think about it, who works with more buyers than Realtors. (A rhetorical question. No need to raise your hands because I have already absorbed this valuable lesson.) 

Successful new construction Realtors are just as responsible for lead generating, follow-up and farming as our counterparts. And I am a fan of good old fashioned broker outreach. It is my goal to introduce my community, educate Realtors on the process of working  with Builders and sharing best practices for creating smooth transactions for our buyers.

Weekly we contact area brokerages and schedule a presentation during the team meeting. (Of course we sponsor a breakfast or provide refreshments because as everyone knows it's good to offer food to busy Realtors.)

I arrive early 15 - 30 minutes before the meeting begins to pass out brochures, set up food and mingle with agents.

The presentation follows a general outline:

Introduction

Builder Story - (differentiating our builder from others in the area. Identify our unique Value proposition.)

Community Story - Briefly discuss details about the homes, square footage, amenities.

Office Procedures - Explain the process for registering clients, the reasoning for agents presence on the first visit

                                 Sales team, office hours, release information. In-house lender, warranties, etc. 

Sharing of tips - How agents may become recognized as a New Construction specialist.

Question and Answer period

Collection of business cards - to add interested Realtors to the Community broker list

Broker Event

Finally I invite the agents to a private preview, tour or broker caravan to our community. By hosting a team meeting I have the opportunity to meet from 30 - 50 agents and begin the process of building relationships with interested agents. I have made some great friends who have supported me in different communities throughout Southern California.

My best farming technique is meeting you...the Realtor community!

This blog post was written as a submission to the ActiveRain Challenge - My Best Farming Technique (Sponsored by SmartZip).

Posted by

 

If you are considering  buying or selling new construction in the Inland Empire ~ Give me call or email me 

Cause We Like Em' New!

 

Kristal Wilson                                           

cell: 951- 288-7079

Shoot for the moon & if you miss you'll be among the stars

 

 

Comments (12)

Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Kristal,
It sounds like you are a wonderful resource for agents working the new construction niche.  Thank you for the post.

Jul 01, 2018 06:26 PM
Kristal Wilson
KB Home - Fontana, CA
Cause We Like 'Em New ~ New Home Specialist!

Hi Carol,

 

when you  find your niche and you’re passionate about it, working the business becomes easier.

Jul 01, 2018 08:44 PM
MichelleCherie Carr Crowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

It sounds like you found a niche in the market that works for you.

Jul 01, 2018 11:38 PM
Kristal Wilson

I love new stuff...that includes houses!  

Jul 02, 2018 04:20 PM
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Kristal Wilson - I speak for myself when saying, it really is a pleasure to work with a good New Construction Sales Agent. It's all about team work and together everyone can work for the greater good for successful new construction sales.

What an awesome post! And I'm, sure, you are too!

Jul 02, 2018 05:54 AM
Kristal Wilson

It's also a pleasure to work with a Realtor who gets it and wants to be the best advocate for the buyers. 


Thank you for the compliment!

Jul 02, 2018 04:21 PM
Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

Way to go Kristal!  You found a great niche and you're working it!

Jul 02, 2018 02:48 PM
Kristal Wilson
KB Home - Fontana, CA
Cause We Like 'Em New ~ New Home Specialist!

Hi Anna,

You know when you really love what you're doing, it's not work anymore it's a passion. Thank you

Jul 02, 2018 04:22 PM
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 480-966-9353 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Kristal,

I am sure you have a lot of success after connecting in person with 30-50 Realtors at their sales meeting. I would love to hear from our local new construction colleagues about all points that you have mentioned above - about the builder, about the community, about Buyer financing and warranties. 

Jul 03, 2018 11:58 AM
Kristal Wilson
KB Home - Fontana, CA
Cause We Like 'Em New ~ New Home Specialist!

Steffy - If you ever move to Southern California I’d love to give a presentation for your team. Otherwise if you have questions I’m just an email away.

Jul 03, 2018 07:40 PM
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

kristal, looks like yu found your niche!

Jul 24, 2018 07:27 PM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much for sharing some of your successful business practices.

And, thanks for following my blog. Your comments are always welcome.

Jul 25, 2018 04:36 AM
Kristal Wilson
KB Home - Fontana, CA
Cause We Like 'Em New ~ New Home Specialist!

Roy Kelley~ we may not have spoken frequently but I have always enjoyed your photos. Sometimes the beauty you have captured brings a smile

Jul 25, 2018 08:41 AM
Kristal Wilson
KB Home - Fontana, CA
Cause We Like 'Em New ~ New Home Specialist!

Rebecca Gaujot ~ I thank you for commenting

Jul 25, 2018 08:42 AM