3 Lead Generating Digital Marketing Tips for Real Estate
Don't rely on outside sources to generate new exclusive leads for your business. Instead, check out this guide to digital marketing tips for real estate that will allow your to get your own!
Wondering how to get the leads you need to succeed in real estate marketing? If your leads are lacking, it might be because you need some digital marketing tips for real estate. Instead of paying for leads from outside sources, you can use digital marketing to generate them on your own! It's time to put your success into your own hands and stop relying on others who aren't always truthful about the quality & quantity of the leads you've been promised. Using digital marketing tips for real estate is easier than you might think. In this guide, I'll show you exactly what to do.
Keep reading to learn the real estate lead generation tips you need!
Why Digital Lead Generation Matters
Real estate lead generation refers to the way you attract potential clients. These "leads" are prospects who have shown that they're interested in selling or buying real estate, and need someone like you to help them. They're already looking for what you offer, so they're the perfect source of new clients. In order to create a dependable business, you need to keep a consistent amount of new leads coming in weekly if not daily.
You might feel like you have plenty of leads now, but if your current lead sources dry up, what will you do? What if your current lead source changes business practices, or raises prices to a point that no matter makes sense?
That's where digital real estate marketing can make the difference. These tips use strategies to attract new buyers and sellers to your real estate website. This is different from buying leads or using Google/Bing pay-per-click advertisement.
Instead, you're using "organic lead generation" to get leads naturally. Organic lead generation is like building a house. Once you've built the foundation you can keep remodeling the interior (the aesthetics) over the next decade. Having said that owning your own infrasructure is 100% better than renting.
If you are currently leasing a website or don't even have one check out: Wordpress For Realtor Websites
Now, let's take a look at the tips that will make your efforts succeed.
1. Master Social Media
Digital marketing involves your website and blog, but in 2018, social media has become almost as important, if not more important. A big part of generating leads is using social media to your advantage. I've found both Instagram and Pinterest to be great ways to drive traffic to my blog. You only get one link on Instagram and I've found LinkTree to be an awesome free tool. I have very in depth articles on both Instagram for real estate & Pinterest for real estate agents.
Many people don't really understand the purpose of hashtags. It's often thought that they only exist to help you get more likes on your posts. But in addition to getting more people to engage with your content, they also help people find your content in the first place. This means that hashtags can help bring in leads by making your social media content easier to find. In addition to allowing potential clients to find you, they also allow you to find the potential clients. It's a good idea to use a combination of somewhat generic hashtags, and more custom ones. Some, like #realestate, are so overused that they won't do you much good. But #househunting is general, yet less oversaturated. And custom real estate hashtags can include your local area, so you'll find the leads that are in the same location. Keep in mind that sites like Instagram limit the number of hashtags you can use per post. Do your research, so you can focus on the hashtags that will be most relevant to the leads you want. You can always change your strategy if your current hashtags aren't getting the results you're looking for, too.
2. Learn SEO
Becuase there is search intent, Google page one traffic is the number one source for leads that will convert. There are many free resources to learn the basics of SEO specifically on Youtube both Brian Dean and Neil Patel. I have resources on real estate link building and guest blogging.
3. Learn Copywriting
Finally, it's critical to learn copywriting for both social media, website pages, and blog posts. Writing compelling copy for your social media posts will insure your posts earn engagement.
A real estate blog is where you'll use search engine optimization strategies to make it easy for new leads to find your site. However without great blog and website content, it won't work. You can get a lot of good content out of market statistics and predictions.
Remember, readers love useful content that enlightens them. Tips for homeowners or people buying or selling homes are also great for content. And don't forget to post about the neighborhoods or communities where you work. Put yourself in the shoes of the leads you want. What are the things they need or want to know? That's what your real estate blog content needs to target.
How to Use These Digital Marketing Tips for Real Estate
Now that you have the tips you need, it's time to put them into practice. Using digital marketing tips for real estate can take a lot of time, but it's worth it. And like all things, the more you do, it the easier it gets. That said, you don't need to do it all by yourself. A real estate agent & SEO expert can make things easier for you.