Cheerleading for Co-Brokes...Yaaah ! Tell & Sell !

By
Real Estate Agent with EXP Realty 414-525-0563 57026-90 Broker

.  You have a great opportunity to exercise your cheerleading ability every time one of your listings is shown by another agent.  In many markets across the country, there is a "third party showing contractor" as there is in our market which is Showing Time Logo paid for with our MLS fees.  A showing company frees soooo much time in making appointments, notifying agents who are or have shown the property of any changes...from offers being presented to price reductions, changes in property condition, etc.  A showing company is really a "Virtual Assistant" to help your business run more efficiently.  Who doesn't need more hours in a day ? 

     Agents...are you using that assistance as yet another marketing tool ? You could !  You are sent a notice of who is showing the property and when ...if it is the first showing or a subsequent showMarketing toolsing. You sometimes are given the feedback from a showing.  There are LOTS of options for you to use these communication as a marketing tools !

   Let's look at some of them...You have a confirmed showing on your listing and you know the name/email/phone number of the agent...maybe you know the agent...maybe not. You can quickly find out of they are new agents looking in MLS and may need some extra help in identifying mechanical features...i.e. air, water filters. You can tout string fingerthe newer roof, furnace, air...carpet...fresh paint..home warranty..whatever features ...or a feature sheet that will better prepare the agent for showing the home in advance.  Yes you did attach it to the listing...one more reminder won't hurt ! 

     Take that feature reminder one step further...and wish them GOOD LUCK...never too much luck at any showing ! 

    If it is the second showing...you may take the opportunity to remind the agent...the Sellers can be out by....or any other "put the closing in their head"idea that applies to your listing.

   If there have been changes to the property...tooo many people mentioned the "pepto pink" bath or bedroom...and that has been painted...the carpeting that the dog chewed...has been replaced...the roof will be finished...weather permitting by....Shout it out to the agents who have shown the property and those about to show it...feature, feature, feature !  

        The same cheerleading would apply of course Cheerleaderif there is a "New People Pleasing Price" ...Wow...you know there will be more market activity and you want this agent/their buyer to know that it may be a "time is of the essence" situation to write that offer now before someone else chooses that property to call home.  

   It's one extra little step....and it can have such a BIG impact !  Don't forget to tell your Sellers about this additional service you have provided...they will appreciate your communication !

     Make Like Nike..Just do it...market...market...market...one more step to help Sellers to their next "happily ever after" !

      This has been a professional marketing post brought to you by Sally K. & David L. Hanson, Broker Associates honored to be serving southeastern Wisconsin for all things real estate.

Posted by

Sally K. & David L. Hanson, ABR, CDPE, CSS, e-Pro,ILHM, REDS


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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Debbie Reynolds 07/04/2018 06:24 PM
Topic:
Real Estate Sales and Marketing
Tags:
marketing real estate listings
marketing messages for real estate showings

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Rainmaker
252,436
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

We have a showing service in our area and it generally works well.  This is also a good way to gather feedback from agents who have shown the house.  As we know, some agents are better than others at providing feedback.  However, the feedback from showings is very important to sellers.

Jul 03, 2018 06:32 AM #5
Rainmaker
2,664,727
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Sometimes you just don’t have the uniform rules across states and things, I suppose.

Jul 03, 2018 08:34 AM #6
Rainmaker
2,993,244
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo & Home Sale Specialists

Makes lots of sense Sally, and you bring out all the good features that this service has to offer!

Jul 03, 2018 09:03 AM #7
Rainmaker
2,840,589
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Sally and David,  Great feature here in the rain and one that makes so much sense.

 

Jul 03, 2018 09:24 AM #8
Rainmaker
1,023,447
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

I love your marketing ideas and enthusiasm behind them. It's a good reminder to keep every showing agent up-to-date on any changes or updates.

Jul 03, 2018 09:39 AM #9
Rainmaker
508,224
Karen Feltman
Cedar Rapids/Iowa City, IA KW Legacy Group - Cedar Rapids, IA
Relocation Specialist in Cedar Rapids, Iowa

I love that Showing Time frees up so much time in my day.  It is a great reminder to me to use more of the features that are available.  Thank you for sharing.

Jul 03, 2018 02:02 PM #10
Ambassador
3,776,321
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Sally and David

There are some great ideas in this post for marketing to other agents on your listings and keeping them up to date. And it's all part of being professional and creating a positive relationship,,,such a big help when working through an offer and then the transaction.

Jeff

Jul 03, 2018 05:04 PM #11
Rainmaker
484,285
Jerry Murphy, CRS, SRES
Long Realty West Valley - Anthem, AZ
Anthem, Phoenix, and Scottsdale AZ Real Estate

Thanks Sally and David.  I never thought of using the ShowingTime feedback feature in this manner.  Great post and best of luck to you.

Jul 03, 2018 05:11 PM #12
Ambassador
3,570,139
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Sally and David- this is what sets you and other professionals apart from the wannabes. You go the extra mile!

Jul 03, 2018 06:16 PM #13
Rainmaker
434,769
Rose King
David Tracy Real Estate - Friendswood, TX
Friendswood / Pearland / Houston Bay Area

Great post, Sally and David! When agents use a showing service, it is soooo much easier for the showing agent. I do not like it when agents want you to call them directly to schedule a showing on their property. Half the time they don't answer, or they take too long to get back to you. Great advice - use a showing service!

Jul 03, 2018 06:21 PM #14
Rainmaker
588,219
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

We do not have a showing service/company in our area. But your post is, non-the-less, praise worthy, Sally K. & David L. Hanson, because of the emphasis on MARKETING. I love the way that you integrate the opportunity to market your listings with the showing service. It is as if the listing agent was attending all the showings and providing valuable information that would otherwise be unavailable.

Jul 03, 2018 08:23 PM #15
Rainmaker
2,642,003
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Sally,

Our MLS does not pay for ShowingTime, wish they did.  Sigh

Jul 04, 2018 01:54 AM #16
Rainmaker
2,664,727
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Talk about turning lemons into lemonade! This is so funny! Not only can you make the lemonade, but you can fill the glass half full lol. :)

Jul 04, 2018 05:35 AM #17
Rainmaker
2,664,727
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

They really should pay for travel time, but it doesn’t really happen that way these days, I guess, James Dray

Jul 04, 2018 05:38 AM #18
Rainmaker
3,041,392
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hello Sally and David - you are experts in knowing how to make the homebuying/ homeselling experience more satisfying/ more enjoyable/ more MORE.  Good post.

Jul 04, 2018 06:14 AM #19
Rainmaker
4,948,799
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Congratulations on your feature recognition. Most of the agents in our area use the centralized showing service.

Jul 04, 2018 08:09 AM #20
Rainmaker
552,820
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

One feature I've noticed from ShowingTime is the ability to send out notifications to agents who have previously shown the property regarding price reductions. It's a good way to keep in touch with showings on your clients properties.

Jul 04, 2018 01:40 PM #22
Ambassador
3,972,154
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

I value what other agents say and let them know how much I appreciate the showing. It is a pleasure doing a co-opand having a good transaction.

Jul 04, 2018 06:01 PM #24
Rainmaker
934,786
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

We have software for showings.  I register my listing with the program and the buyer's agents schedule through that service.  It automatically requests feedback, but does not set up the showings for me - buyer's agent schedule with me directly.  You gave me an idea that I think will be a nice touch.  Have an automatic reply to agents when showing, "Best of luck!"  We all need a bright reminder of good luck.  Thanks for that idea. 

Jul 08, 2018 07:47 PM #25
Rainmaker
4,619,485
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks, Sally and David.  These are great tips for listing agents to stay on the top of their game.

Jul 09, 2018 05:06 AM #26
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