Guest Post Real Estate Blog Content for SEO
When creating real estate blog content guest posts should always be in consideration. Learn more about the benefits of SEO guest blogging for real estate here!
Though a steady stream of original content should come in-house or from a ghostwriter, sometimes your most engaging content won't come from your team at all. Guest posting is a simple yet effective method of gaining traffic and links to your real estate blog.
While the guest posting is popular in nearly every industry, you may find yourself asking why it may be the right choice for your real estate blog.
Read on to learn a few major benefits of hosting guest real estate blog content on your website.
Guest Posting Exposes Your Audience To New Voices
Many real estate bloggers start out relatively strong only to plateau or lose steam after a few months. But it isn't their fault. In fact, it isn't their audience's fault, either.
Most attention spans are drastically shorter than they were, say, two decades ago.
While many bloggers are choosing to look at this as a reason to cut down on content, the trick may be to expose their audience to new voices on a regular basis.
Even if you're a fantastic writer with a well-established brand, your content can feel stale after a while.
Bringing on a guest blogger to discuss a related topic allows for your audience to hear from a new voice.
The very presence of guest posts on real estate blog sites can liven up even the most threadbare of topics and allow for reinvigorated discussions.
It Builds Your Authority
While a great guest post can temporarily boost your overall traffic, it can potentially strengthen your site's authority.
The inclusion of internal and external links in a natural fashion is one of the tenets of guest blogging SEO, and pro guest bloggers are great at knowing how to get the best results from a linking strategy.
It flows into what Search Engine Journal refers to as the three pillars of SEO: Trust, relevance, and authority.
The more useful and relevant a post's links, the better suited a post is for Google's algorithm. In turn, this boosts a site's search ranking, which brings it closer to the top spot. The closer to the top result a site is, the more trustworthy it's deemed by users.
Partnering With Guest Bloggers Strengthens Relationships With Other Brands
Guest posting can also be a fantastic way to strengthen your bonds with the high-rollers of your industry.
Networking is still a powerful tool, especially in today's digital economy.
When you partner with a guest blogger, you're not just getting their great ideas and content -- you're getting access to their audience.
Once you publish the site, you and your guest can both share the blog, effectively doubling the number of people who may see your content.
And as you know, a larger audience gives you a larger chance to gain new clients.
Final Thoughts On The Benefits Of Guest Real Estate Blog Content
At first glance, it would seem strange to introduce a guest writer to your blog.
But as you can see, partnering with a guest blogger improves your real estate blog content, increases your search authority and trustworthiness, and opens your brand to a wider audience.
June 2018 I was able to secure ongoing guest blogging opportunities on Inman Select, realtor.com, RISMedia, and REAL Trends, after 12 months of writing consistent epic content with nationwide appeal. Guest blogging on high domain authority niche sites should be part of your Google page one rankings journey.