Do you ever feel like real estate social media is just a blur of information? You’re not alone – your prospects probably feel the same way!
There are millions of social media message posted each day on Facebook alone, much less on other platforms. Fortunately, there are ways to stand out. Try these tips to rock your real estate social media presence today!
Choose One or Two Platforms
It’s not popular advice, but the simple truth is that you cannot afford to spread yourself too thin. If you’re new to social media or have an especially busy workload, choose to market yourself on only one or two platforms.
Once you get your bearings there, you can add more!
The two best platforms are Facebook and Instagram. From there, consider Pinterest. If other new platforms seem interesting – like Snapchat or live streaming outside Facebook – dabble with them only when your primary social media presence is established.
In this article, I’ll share how to rock your Facebook presence.
Facebook is the very best place to start for most Realtors®. Almost everyone has an account, and many people access Facebook multiple times a day.
You can market from your business page or your personal profile. However, if you use your personal profile, be sure that you include all required disclosures. You don’t want to cross any legal or ethical lines!
Use Live Video
Live video is a great way to engage with people and put a face to a name. You can use live video to share tips with your audience, give “behind-the-scenes” looks, or even do live virtual open houses.
Don’t be shy about live video – it’s not meant to be particularly polished. Just be yourself – the more human you are, the easier it will be to relate to you. That builds the all-important “know, like, and trust” factor!
Use Targeted Marketing
Whether you pay for ads, use hashtags in posts, or simply talk about specific geographic areas, you can expand your reach by being targeted.
Facebook ads allow you to target your marketing extremely specifically. You can target geographic areas, focus on those who are likely to move soon, and use demographic data. Be sure not to exclude protected classes – you want to keep your marketing on the right side of the law.
Create a Facebook Group
Another great way to build your reputation on Facebook is to create a Facebook group. No, don’t create a “buy real estate from me” group – no one will join it!
Instead, think about what kind of value you could add to the area you serve – especially your farm area. Why not run a “Community of XX” group based on your target neighborhood? You could post about current events, local festivals, upcoming construction, and much more.
If your group becomes known as a good source of information, folks will flock to it – and that gives you the ability to throw in a post encouraging folks to sell a home or highlighting a new listing!
Facebook is a Great Foundation
The reason we recommend Facebook as the starting point of real estate social media is that it’s so easy to use. You probably already have an account, and so does most of your target market.
When you get to the point where you’re comfortable with Facebook and are seeing great results, consider branching out to another excellent real estate social media platform – Instagram! We’ll talk more about that next time.
Need to update your marketing materials with new social media information? Are you ready for a new batch of farming postcards? We’re here to help. Check out our marketing materials today!
This post originally shared on Printerbees' Real Estate Marketing Magazine.