Rock Your Real Estate Social Media Presence - Facebook

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Do you ever feel like real estate social media is just a blur of information? You’re not alone – your prospects probably feel the same way!

There are millions of social media message posted each day on Facebook alone, much less on other platforms. Fortunately, there are ways to stand out. Try these tips to rock your real estate social media presence today!

Choose One or Two Platforms

It’s not popular advice, but the simple truth is that you cannot afford to spread yourself too thin. If you’re new to social media or have an especially busy workload, choose to market yourself on only one or two platforms.

Once you get your bearings there, you can add more!

The two best platforms are Facebook and Instagram. From there, consider Pinterest. If other new platforms seem interesting – like Snapchat or live streaming outside Facebook – dabble with them only when your primary social media presence is established.

In this article, I’ll share how to rock your Facebook presence.


Facebook is the very best place to start for most Realtors®. Almost everyone has an account, and many people access Facebook multiple times a day.

You can market from your business page or your personal profile. However, if you use your personal profile, be sure that you include all required disclosures. You don’t want to cross any legal or ethical lines!

Use Live Video

Live video is a great way to engage with people and put a face to a name. You can use live video to share tips with your audience, give “behind-the-scenes” looks, or even do live virtual open houses.

Don’t be shy about live video – it’s not meant to be particularly polished. Just be yourself – the more human you are, the easier it will be to relate to you. That builds the all-important “know, like, and trust” factor!

Use Targeted Marketing

Whether you pay for ads, use hashtags in posts, or simply talk about specific geographic areas, you can expand your reach by being targeted.

Facebook ads allow you to target your marketing extremely specifically. You can target geographic areas, focus on those who are likely to move soon, and use demographic data. Be sure not to exclude protected classes – you want to keep your marketing on the right side of the law.

Create a Facebook Group

Another great way to build your reputation on Facebook is to create a Facebook group. No, don’t create a “buy real estate from me” group – no one will join it!

Instead, think about what kind of value you could add to the area you serve – especially your farm area. Why not run a “Community of XX” group based on your target neighborhood? You could post about current events, local festivals, upcoming construction, and much more.

If your group becomes known as a good source of information, folks will flock to it – and that gives you the ability to throw in a post encouraging folks to sell a home or highlighting a new listing!

Facebook is a Great Foundation

The reason we recommend Facebook as the starting point of real estate social media is that it’s so easy to use. You probably already have an account, and so does most of your target market.

When you get to the point where you’re comfortable with Facebook and are seeing great results, consider branching out to another excellent real estate social media platform – Instagram! We’ll talk more about that next time.


Need to update your marketing materials with new social media information? Are you ready for a new batch of farming postcards? We’re here to help. Check out our marketing materials today!


This post originally shared on Printerbees' Real Estate Marketing Magazine.


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Show All Comments
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Makes perfect sense to me, Nadine. FB can help take online marketing to the next level.

Jul 05, 2018 03:49 PM #1
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

I just did a blog on a boosted Facebook post that was rejected. I asked FB why it was rejected and got back a generic post, not specific. They allowed it to stay on my page , but said didn't meet their advertising guidelines?

Jul 05, 2018 03:54 PM #2
Jerry Murphy, CRS, SRES
Long Realty West Valley - Anthem, AZ
Anthem, Phoenix, and Scottsdale AZ Real Estate

Great advice Nadine. Start simple, get to know the platform, then expand.  I'm still working on the social media thing. But I keep at it.  Best wishe to you.

Jul 05, 2018 04:16 PM #3
Rita Regev

Good advice for FB groups. My suggestion would be to research thoroughly before starting a group that may already exist.

Jul 05, 2018 07:17 PM #5
Carolyn Roland-Historic Homes For Sale In Delaware and S. Chester County PA
Patterson-Schwartz Real Estate - Wilmington, DE
Carolyn Roland, GRI, CRS

I have always been careful to keep the business info on my FB Business Page, but not everyone does this.

Jul 05, 2018 07:50 PM #6
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

Facebook is good for now but I wonder how long it will last. Not only does technology change quickly, the younger generations won't even touch it.

Jul 05, 2018 08:33 PM #7
Gordon Crawford
Gordon Crawford Home Selling Team - Morristown, NJ
Your Morris County Specialist!

Great post Nadine!  Thanks for keeping all of us up-to-date.  

Jul 06, 2018 05:52 AM #8
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Nadine Larder  As Gary V says: 

“If you’re a practitioner, if you really had to sell to survive, you would realize that the most under-priced ad product right now is Facebook Advertising. If you had to sell to feed your children, you would put your money there.”


Jul 06, 2018 06:26 AM #9
John Dotson
Preferred Properties of Highlands, Inc. - Highlands, NC - Highlands, NC
The experience to get you to the other side!

Nadine,  FB is one thing I really need to get back in to.  I have done target marketing in the past and have had a little "viewership" results but no actual real estate business.  Of course the name recognition never hurts!!

Jul 06, 2018 06:38 AM #10
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

I've thought of a FB group and like advice above about looking to see if one exists first.  Being unique and providing value would have to be tops on the list for why you create a FB group. 

Jul 06, 2018 10:36 AM #17
HOMEiZ.COM Real Estate Technology
HOMEiZ.COM - Agoura Hills, CA
The Real estate social network

Let's tell each other the truth. If you are not paying facebook hefty amount of money to play there, you are wasting your time.

Jul 06, 2018 04:30 PM #19
Fred Dorsey
Coldwell Banker Residential Brokerage - Rockville, MD
Montgomery County Probate Expert

A great way to build your reputation on Facebook is to create a Facebook group. No, don’t create a “buy real estate from me” group – no one will join it!

Jul 07, 2018 11:25 AM #20
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I know I should be using both of these tools more but I don't. Maybe next year!  Need to get  a lesson in how to use instagram

Jul 08, 2018 01:22 PM #21
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Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder
How Can I Help You With Your Marketing?

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