Ask An Ambassador: How Do I Get Referrals From ActiveRain?

Real Estate Agent with RE/MAX Elite 513.520.5305 SAL.2002007747

There are a multitude of ways to gain business.

Direct mail.

Paid leads.

Social media of all forms.

Door knocking.

Open houses.


Name badges.

Car magnets.

Reminding EVERYONE you know that you're in real estate.

And of course, referrals from other agents.

Now obviously the odds are better if you're associated with a large community with lots of people coming and going. 

We live between Cincinnati and Dayton Ohio in Warren County.  While we don't serve the entirety of those markets, I'll work the east and north parts of Cincinnati's suburbs and the southern parts of Dayton, and under the right circumstances I can push that boundary a bit further.

Now I don't expect people to find Warren County Ohio on a map, just as I generally don't know the counties of other agents here in the Rain.  So if I want referrals from other Rainers the burden is on me to make it easy for others to know our service area.  Again, there's a variety of ways to make sure I increase those odds that you'll remember I'm in the general Cincinnati area:

1.  Blog topic choice.  Once upon a time I wrote a LOT of local events and info posts.  But back then I was writing 10-14 posts a week and now that I'm down to a post a day, chances are my blog topic is going to be more purely real estate over local interest.  However, Rainers that have a heavy proportion of local info posts are going to be top of mind for me when I need to make a referral, or when I'm cruising a Facebook group and someone asks for a referral for a certain area and I can recommend someone (did it this morning, hopefully it leads to something for the best agent I know in the upper north of Maine).

2.  Geographic identification.  In your comment tag, profile, blog signature block, etc.  Edit your profile and blog signature as needed to make sure you're leaving the geographic bread crumbs to be found.  We include a service area map in our signature block to make it easier to associate us with our area.


identification 2


3.  Participate in the community.  Comment heavily on blog posts, answer Q&A, write the occasional post that is meant to engage the ActiveRain community.

4.  Build up your audience.  Blog regularly.  We've been here a long time and we've topped 3,000 followers (now how many of them are ACTIVE members of the community and actually read what we post...that's a far lesser number!).  But the reality is that if we post, we know we have a core group likely to see what we write.  And if I'm doing my job and keeping WHERE we work out in front, the odds are better that group will remember us when they have a referral opportunity.

5.  Don't be a jackass.  I've got a mental list of who I'll refer to, and another mental list of "when Hell freezes over".  It's NOT the differences in opinions that will kill your business, it's how you go about expressing them that'll pull the rug out from under you.  My thought?  Your judgement in this community, on Facebook, etc. are a solid indicator of how you handle your real estate business.  If you're a bull in a china shop, I'm choosing another agent.

6.  Demonstrate your knowledge and skills.  Show me you know how to present a listing.  Tell me how you've helped buyers.  Give me a feel for how you do business.  If I don't know you that well, I'm going to read through your blog roll and see what it tells me. 

7.  Climb the leaderboard.  Gaining ranking may be the ticket to getting noticed.

Now even doing all of this, gaining a referral may be a long shot, especially if you live in a smaller area.  So optimize the things you can, but don't lose focus on the most likely people to find your posts and hire you:  home buyers and sellers.  


Until next Tuesday, just Ask An Ambassador if you need help!

Bill of Liz and Bill aka BLiz


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Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Sharon Mistowski
Horizon Lending Services, LLC - Prosper, TX
Horizon Lending Services, LLC

These are really great tips! I'll have to take a look at my profile today to see how I can have a greater appeal. Thanks for writing this post!

Jul 04, 2018 09:34 AM #11
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hey Bill- very well said. Without actually meeting members here or speaking with them over the phone, all we have are their posts and comments on other posts. 

Jul 04, 2018 10:15 AM #13
Gary & Melynda Wolter (CRS) 480-269-1164
Revelation Real Estate - Mesa, AZ
Relentless, Reliable, Premier Personal Service

Love the blog! Hope we can exchange referrals some day! We will treat your east valley Phoenix referrals like gold!

Jul 04, 2018 11:15 AM #14
Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

Hi Bill - another great post chocked full of good information. Building relationships is so important and how one goes about that is critical.  Glad that you suggested the below statement as some folks just don't get it....


5.  Don't be a jackass.  I've got a mental list of who I'll refer to, and another mental list of "when Hell freezes over".  It's NOT the differences in opinions that will kill your business, it's how you go about expressing them that'll pull the rug out from under you.  My thought?  Your judgement in this community, on Facebook, etc. are a solid indicator of how you handle your real estate business.  If you're a bull in a china shop, I'm choosing another agent.


Jul 04, 2018 03:00 PM #16
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

referral food sold here....

Jul 04, 2018 03:27 PM #17
Wanda Kubat-Nerdin - Wanda Can!
Prado Real Estate South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Like Anna Banana Kruchten CRB, CRS 602-380-4886, #5. speaks volumes! I have given and received here in the Rain with plans for more Bliz.

Jul 04, 2018 06:15 PM #18
Travis "the SOLD man" Parker; Associate Broker
Team Linda Simmons, Enterprise, AL 36330 - Enterprise, AL
email: / cell: 334-494-7846

Good points. I do need to get back to reading and posting more here. THANK for the kick in the pants!

Jul 04, 2018 07:07 PM #19
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hey Bliz

I would refer to you in a heartbeat! AR provides an excellent venue to learn about others that we would want to refer to! Great content, participation and reciprocation are keys to getting those referrals!

Have a great holiday and rest of the week!


Jul 04, 2018 08:05 PM #20
Carolyn Roland-Historic Homes For Sale In Delaware and S. Chester County PA
Patterson-Schwartz Real Estate - Wilmington, DE
Carolyn Roland, GRI, CRS

I love your use of maps! Thanks for all the hints.

Jul 04, 2018 09:01 PM #21
Kathy Neveu
Real Estate One - Beulah, MI

When you blog is it only on AR? Or do you have another blog for the general public?

Jul 05, 2018 06:12 AM #22
Samantha Smith
214.422.0729 - Rowlett, TX
Sam I Am Houses, Simply Texas Real Estate

The Rain is a great source of Client Leads from my Local Posts but also from fellow Rainer's needing a referal to give their client who's moving to a new area. Active Rain is phenominal! It's been a big help to me!  

I've been part of the Active Rain community for ~7 years and when I joined, I had a goal of reacihing Top 10 & I'm super proud to say that as of last week, I am now Ranked #10 out of the 2,047 agents/members in Dallas County!

A lot of sound adivce from you OG Rainers has helped get me there as well as grow my business! Thank You for always sharing!!! It is greatly appreciated!!!

Jul 05, 2018 07:56 AM #23
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

You can bet if I have a client moving to the greater Cincinnati or Dayton area, I'll be in touch with you. And it may be a rare situation, but if you have anyone moving to Central Mississippi, I hope you'll think of me.

Jul 05, 2018 09:05 AM #24
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Great Tips on how to get referrals ... I have bookmarked for future re-reading and application.  Thanks!  I would love to work with you in the future -- working SE Wisconsin ... think Lake Michigan and the Border of Illinois and Wisconsin ... that's where I am.  

Q.  How did you put the map on your signature?

Jul 05, 2018 10:33 AM #25
Jim Paulson
Progressive Realty (Boise Idaho) - Boise, ID

My main two places to check for outgoing referrals is a combination of CRS & AR.  With all the people moving to Idaho from California, I need to blog more about that so people will find me out of the 4,300 other local agents so the consumers can see the difference experience makes.

Jul 05, 2018 12:34 PM #26
Chuck Tanner
Keller Williams Realty - Atlanta, GA
Associate Broker "Let's Get You Moving"

Great post Liz & Bill. Is the service area map in your AR profile or posted somewhere else? How did you embed it? Thanks!

Jul 06, 2018 05:22 AM #27
Anne Corbin
Long and Foster - Lake Anna - Spotsylvania, VA
Serving Lake Anna & Central Virginia

Ambassadors are a necessity for us Rainmakers. I love reading the tried and true advice columns and know you're there for advice and referrals! Thanks so much for the informative column.

Jul 06, 2018 09:36 AM #28
Robert Vegas Bob Swetz
Realty ONE Group - Las Vegas, NV
Las Vegas Henderson Homes for Sale

Hello Liz and Bill,

Great post for us AR members, congrats on the AR feature and also featured to the group:

Addicted to Active Rain

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Jul 08, 2018 08:07 AM #29
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great advice to any agent on this site, and a good reminder for checking our profiles for service areas.  Too many profiles don't show  a city or state on a post, unless you click on their profile.  I could probably update mine, too!  Thanks!

Jul 08, 2018 07:54 PM #30
Cathy Starkweather
La Rosa Realty, LLC. - Celebration, FL

I really like the idea of the mapped service area, thank you for sharing. 

Jul 10, 2018 05:09 AM #31
Kent Anderson
Coldwell Banker Realty-Schweitzer Mountain, Sandpoint, Idaho - Sandpoint, ID
from Schweitzer to the Lake

I'm creating my service area map as we speak!  Thank you!

Jul 14, 2018 12:37 PM #32
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Liz and Bill Spear

RE/MAX Elite Warren County OH (Cincinnati/Dayton)
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