Farming Methods of the 21st Century

Reblogger Gabe Sanders
Real Estate Agent with Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales 3090099

Some excellent tips for farming in today's market:


Original content by Debbie Reynolds TN Broker: 208698

Farming (Being Top of Mind) in 2018

FarmingtonI've been around a long time in the real estate business and can remember quite vividly the days of walking and door knocking and flooding the neighborhoods with mailouts and door hangers. This method worked back before technology was the thing and it set me in a prime spot to be the agent to call when any seller was ready to sell. Now security and people's busy schedules have changed things.

I no longer feel safe walking neighborhoods or knocking on doors (not many will answer their doors).  I don't like invading the privacy of homeowners. I don't like solicitations when I am in the safe space of my home after a long day's work and my unsolicited door hangers and junk mail go directly to the trash. I think I am very typical of the homeowner of today leading a busy life and staying on the go, wanting my space respected.


We are in a highly technical world and that is where people turn when they need information about selling or in need of a real estate agent. People search all 24 hours of the day and want instant answers and data. It is a race to be the provider and source and to stand out as the top of mind agent for a community or neighborhood.

My change in strategy began within the last 10 years. I recognized that I preferred working in certain subdivisions and neighborhoods more than others. Why not focus and become the expert to draw buyers in? I noticed people wanted to know about the HOAs, what was happening in the area and how prices were changing. They needed a resource person connected to the neighborhood and I studied up. I became that resource on the many selected communities that I chose to represent. I have dozens of subdivisions I track versus a neighborhood or two I farmed int he 1980's.

The process had several steps and the work continues..

  1. First, I evaluated which subdivisions had a higher likelihood of turnover and relocation. You need to know the average time the homeowners will be staying to see if there will be a product to sell.
  2. I became familiar with the builders in the neighborhood, their quality, the styles and floor plans that had been built. I can walk a buyer through a home over the phone.
  3. Did the subdivision have special amenities like a pool, playground or yard service? Was there an HOA and what did it include?
  4. Schools, parks, shopping and access to major thoroughfares are the types of things that relocating buyers want to know. They want commute times to major employers in the area. I found the answers.
  5. I regularly drive these areas and stay abreast of the values of the homes, take photos of the home styles and featured amenities of the neighborhood.
  6. This step was vital...I began building community pages on my website including valuable information that I knew sellers and buyers would want to know.
  7. To boost the traffic to these pages, I wrote blogs on market data, new listings and linked my blogs and MLS listings to make these pages as valuable as possible. 
  8. As the areas grow and changes, my community pages are updated and changed.
  9. This is reinforced with mailouts into the neighborhood (postcards with valuable data that can be quickly read) with the kind of information sellers want to know such as prices per sq. ft., selling price ranges and any changes to tax base, school zones, assessments and the like.
  10. Buyers coming into the area research and find my pages and call, email and text me directly. They get the answers they need to make a decision about the subdivisions. I regularly have buyers that buy with confidence without ever coming to look.

The new way of doing business and farming is to provide information when needed and to carve out a niche being the expert in the neighborhood.  I throw out the hooks and the customers and clients come to me.  It establishes credibility. This really saves the soles of shoes and produces the best results.

For information on Clarksville TN Real Estate contact The Real Debbie Reynolds at 931-320-6730.

This blog post was written as a submission to the ActiveRain Challenge - My Best Farming Technique (Sponsored by SmartZip). If you would like to share one of your favorite farming techniques (and earn up to 10K ActiveRain points as well as a chance to win a free ticket to a Ben Kinney Training event) head over to the blog post announcing the challenge.

 Centruy 21 Platinum Properties2130 Wilma Rudolph Blvd.

Clarksville, TN 37040

When you need Real Estate services in Clarksville TN

                  it would be my pleasure to assist you!                             

Debbie Reynolds
"The Real Debbie Reynolds"

Check out all Clarksville TN Real Estate on My Website

931-771-9070 Office | 931-320-6730 Cell

Clarksville TN Homes 


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Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I’ve heard about “vertical farming” for crops but I guess it might actually work for a real estate too lol. I heard somebody make that reference earlier somewhere.

Jul 09, 2018 11:58 PM #1
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

We  need to utilize the new and not forget about the old

Jul 10, 2018 02:25 AM #2
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

This is a great choice for a reblog my friend, I will always heed advice given by Debbie Reynolds 

Jul 10, 2018 06:34 AM #3
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thank you very much, Gabe, for sharing this excellent reblog selection.

Jul 10, 2018 07:04 AM #4
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Deb knows how to cultivate business !

Jul 10, 2018 08:03 AM #5
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL 305-931-6931

Great information, thank you, Gabe, for sharing with us. 

Jul 10, 2018 10:58 AM #6
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Hello Gabe Sanders another great choice for a reblog.  Debbie Reynolds should not be missed!

Jul 10, 2018 01:44 PM #7
Gloria Todor
Century 21 Absolute Realty - Media, PA
& Doug Durren (484) 431-3686 in SE PA

Gabe, A great re-blog.  The change in technology sure has changed how we do work as Debbie explains in her post.

Jul 10, 2018 06:49 PM #8
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Hi Gabe, thanks for sharing my post. Hope you are having a great week.

Jul 11, 2018 06:46 PM #9
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thank you for stopping by and taking the time to read my re-blog.

Aug 03, 2018 07:32 AM #10
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks for your comments. It’s always good to hear from you.

Aug 03, 2018 07:33 AM #11
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Stuart Florida Real Estate
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