You Can Always Catch More Fish With a Net Than With a Hook

Real Estate Agent with Coldwell Banker 69190

Columbia, SC Homes for Sale  Anyone that knows me knows that I love to fish and there are often easy parallels between my favorite hobby and my chosen career. I think that most everyone can gather the concept of the statement in the title right? You toss out a line with a hook and there is a chance that if everything goes well, then you can land a fish. But with only one hook, chances are you can only catch one fish.

  On the other hand, if you toss out a net you can cover a lot more water at once. This gives you far more opportunity to land more fish. Pretty much anything swimming in that are gets snapped up and caught in the net. So what on Earth does this mean when it comes to real estate? How does one use a net for selling homes?


Columbia, SC Homes for Sale  Targeting Brokers and Relocation Managers outside of your area. A good relationship with a Broker in Charge from another area can get you referrals from an entire office. Much the same can be said for having a good relationship with the relocation manager for a real estate company. They can send you a lot of referrals as all the outgoing referrals in the company will flow straight through their department.

  I will let you in on another secret, Active Rain is a very good place to start this process. I had a Relocation Manager for a company in South Carolina, that's a few hours outside Columbia start following my blog years ago. One day out of the blue she called me with a referral and we were able to put everything together and help the buyer find a new home here. The result? She manages the referrals from 14 offices and when one of their referrals comes to Columbia, I get the call. That is a really wide net.

  Blogging regularly and establishing yourself as the go to agent for an area here, is a very good way to get in front of people in the industry from all over the country. Of course Facebook is another good place to find people outside your area and will give you another chance to make a connection as well. You have to do a good job when you get the referral, but if you do, chances are there are more to come. It's a great way to get multiple referrals from a single source and believe me, you want referrals in this industry.





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Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Mach1 Realty Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

Congrats on the feature!  I do not fish...but I do hunt...and the same principles apply. Thank you for sharing your thoughts!

Jul 11, 2018 04:12 AM #8
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

There is no "off" switch for learning

Jul 11, 2018 05:41 AM #9
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

Awesome analogy - and it all boils down to building relationships, doesn't it?

Jul 11, 2018 07:55 AM #10
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude


That IS a really good analogy, and some excellent tips that can apply in a number of different ways.


Jul 11, 2018 07:57 AM #11
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

And the more you write about local topics, the wider your net is!

Jul 11, 2018 09:41 AM #12
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

JL: You are following the same concept that I have built my business on over the years--Local information gives the search engines the "juice" they need to give the public answers to their questions....It is most certainly a "wide net", as you say! Over the years I have had the best response to my blog when it comes to informing the public--then when they want to buy or sell, I come to mind when they consider who to use in a transaction.  It really works!! congratulations on the feature!

Jul 11, 2018 09:45 AM #13
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Congrats on the nice fish. Hope you had an amazing fish fry with that huge fish. 

Casting a wide net is much better than one hook. Have a great day. 

Jul 11, 2018 12:09 PM #14
Michael Eisenberg
eXp Realty - Bellingham, WA
Bellingham Real Estate Guy

Great fishing story. Casting that wide net sure to land you some fish.

Jul 11, 2018 12:22 PM #15
Lisa Heindel
Crescent City Living LLC - New Orleans, LA
New Orleans Real Estate Broker

Cast that net!!

Jul 11, 2018 01:18 PM #16
Zurple Marketing Team
Zurple - San Diego, CA
Zurple, Client Generation Software for Agents

Fantastic article! Hooks can still be effective at times too, especially if you know what bait is most effective for the fish you are trying to catch. :)

Jul 11, 2018 02:23 PM #17
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

What a great blog post that makes so much sense! Everything you wrote is believable and true! The analogy was perfect!

Wishing you many, many referrals and success stories to share with us here on ActiveRain.

Jul 11, 2018 06:32 PM #18
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening JL Boney, III,

What a great post with a very easy analogy to understand. Thanks for sharing your ideas and your success stories!

Jul 11, 2018 07:21 PM #19
Dana (Lerner) Sparks
Maximum One Realty - Managing Broker - Vinings, GA
Satisfying You with Service Innovation & Education

Great & entertaining post!

Jul 11, 2018 08:16 PM #20
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Excellent idea!  Having those key contacts on a broader scope than just one agent is good business.  Good for you!

Jul 11, 2018 08:35 PM #21
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

I love the analogy here. Great picture too!

Jul 12, 2018 04:17 AM #22
Fred Dorsey
Douglas Realty LLC - Rockville, MD
Specializing in Solutions

Great Title - You Can Always Catch More Fish With a Net Than With a Hook

Jul 12, 2018 10:50 AM #23
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

More important than using a net, although I agree you'll get more fish using a net, is where you determine to fish. So, targeting the location of where the fish might be dwelling would be more productive than simply using a net because if the fish are not in that location, you're not going to get any fish, regardless, won't you? 

Jul 12, 2018 10:08 PM #25
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

You suggested a valuable tip I haven't considered, establishing relationships with brokers immediately outside our market area. That's an excellent source of potential referrals.

Jul 13, 2018 06:14 AM #26
Anne Corbin
Long and Foster - Lake Anna - Spotsylvania, VA
Serving Lake Anna & Central Virginia

Columbia was once on my list of possible places to move and you might just gt a phone call from me one day!

Jul 13, 2018 07:16 PM #27
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi JL- I'm big on fishing so definitely get the analogy!!!  Well done!!

Jul 22, 2018 08:50 AM #28
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JL Boney, III

Columbia, SC Real Estate
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