Why Email Newsletters Still Matter

Real Estate Technology with IXACT Contact Real Estate CRM

In a world where there seems to be a new form of social media every month, it can seem like the email newsletter might not be as important as it once was for your real estate business. This would be a mistake though, as  sending out a monthly e-Newsletter is still incredibly beneficial to your business. We’ve outlined a few of the reasons why below.

Email Marketing Grows Your Business

According to eMarketer, over 80% of marketers say that email marketing is the best tool to drive customer acquisition and retention – very important for you as a real estate agent! An email newsletter is a simple way to stay top of mind of everyone in your database. With IXACT Contact, this is even easier thanks to our automated monthly e-Newsletter that is pre-written and designed FOR you each month! Fresh, relevant content that will help you grow your business? That’s a win.

Email is More Effective Than Facebook

Despite the amount Facebook is talked about for marketing, a study by Forrester found that people are twice as likely to sign up for your email list than they are to interact with you on Facebook. So if you are getting email signups, you better have something great to send them, right?! An email newsletter is exactly the kind of content someone would expect when signing up for your email list. IXACT Contact makes this simple by allowing you to set your contacts to be automatically added to your monthly e-Newsletter list, so you never have to worry about someone missing your awesome content.

Email Reaches a Mobile Audience

A study by Pew Research Center found that 88% of smartphone users actively check email on their phones. You want to be part of that action! An email newsletter that is mobile-friendly will be seen and read wherever a client wishes, giving you a lot more access to them. IXACT Contact makes it easy to send mobile-friendly monthly e-Newsletters – simply select the Standard Header and you are good to go! Your clients will be able to access your expertise anywhere, anytime.


The email newsletter is as important today as it ever was. Making use of it will help you to convert more leads, retain more clients, and build your real estate business. And with IXACT Contact, it takes virtually no extra time or effort to send one out! Start your FREE 5 week trial of IXACT Contact now.

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Julie A. Black
KAUAI DREAMS REALTY Kauai Real Property Specialist - Kapaa, HI
CLHMS, CRS, GRI, Realtor, Broker

I agree email newsletters are a great way to keep your name in front of your clients.

Jul 10, 2018 06:59 PM #1
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