Of all of the social media sites, Pinterest might be the one Realtors® are least familiar with. While many bloggers use the platform successful to share ideas and gain page views, real estate agents are less sure what to do.
The good news is that Pinterest can be a great way to build your business and gain clients. You just have to be aware of a few things and tailor your message accordingly.
Important Idea #1: Images Rule
Much like Instagram, images are essential on Pinterest. The good news is that stock photos are welcome, if they relate to the information you are sharing.
You should make sure you’re aware of current best practices regarding image size and shape. Tall, rectangular images reign supreme. You want to maximize the amount of screen space your image is given on a Pinterest feed.
It’s important to note, however, that on Pinterest you need more than just an image. You also need the image to link back to a page on your website or other useful information.
Important Idea #2: 81% of Users are Women
We all know how much impact the woman of the home has on buying or selling a house. That makes Pinterest a great place to influence the decisions that are made.
Gaining the confidence of Pinterest users can definitely lead to business. This is especially true given that millennials use Pinterest as much as they use Instagram!
However, women are interested in different topics than men. Be sure to create beautiful pins about home décor, home maintenance, art, DIY, kid-focused topics, and other topics that do well on Pinterest.
Maximizing Pinterest for Real Estate
So how do you maximize your Pinterest presence? Very simply, you cater to the two important ideas above.
Think about what you can share that will appeal to women looking to buy or sell a home. Don't forget money saving real estate tips, like getting how to get a foreclosed house inexpensively.
Then, consider how to get appropriate images. You can use stock photos, pictures of listings you’ve taken, or other photos you own or give credit for.
Finally, decide where you want your visitors to land. Do you want them on your community information page? Your blog? Your listings?
Pinterest is an excellent way to both gain exposure and traffic. Be sure you have a site – or a blog – that you want to drive traffic to!
Create Boards to Attract Prospects
In order to maximize the play your pins get, you want to have followers on your boards. The way to do that is to create the kinds of boards that will attract your ideal prospects.
When you have these boards, you can pin your own content as well as great content from other users. Don't fill compelled to fill these boards with all your own stuff! Sharing is encouraged on Pinterest.
Pinterest boards that can attract buyers include:
- Dream Home
- Home Decorating and Ideas
- Outdoor Living
- Decoration and Theme-based boards
Board to attract sellers include:
- DIY or Home Improvement
- Organizing Ideas
- Using Small Spaces
- Tips for Staging
To build your farm area, create boards like:
- Things to Do in (Neighborhood)
- Community Boards
- Best Places in (City)
- Outdoor Fun in (Area)
- Best Places for a Wedding in (City)
You can also create boards that share more about you, like:
- What Makes Me Laugh
- Favorite Recipes
- Dream Vacations
- My Inspiration
Of course, you need a few boards focused on business:
- Homes for Sale
- Homes Sold
- Happy Clients (testimonials)
- Real Estate Information and Articles
As you can see, there are a wide range of topics and ideas that can make you someone to follow on Pinterest. Once you gain followers, your pins will get a lot more views. This will lead to more repins and more traffic to your website.
Pinterest is Optional
Don’t feel like you HAVE to get on Pinterest if you’re not excited about it. Yes, it has a huge audience. But social media takes time and consistency.
If you only have a little bit of time for social media, focus on Facebook. If you can take on another one, go for Instagram.
However, if you already love Pinterest and spend a bunch of time there, there’s absolutely no reason to not capitalize on it for your business!
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This post originally shared on PrinterBees' Real Estate Marketing Magazine.