Real Estate Social Media – What to Post?

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In the last couple of weeks, we’ve talked about different types of social media that can make a big difference in your real estate marketing.

As with all marketing, social media marketing is best in combination with regular postal marketing and other methods. It takes consistency and time to be successful.

But what how do you stay consistent on social media if you don’t know what to post? 

Here are some ideas that will keep your social media feed moving throughout the year.

Community Events

I may sound like a broken record, but I can’t stress this enough. People love to know what’s going on. From where to see the 4th of July fireworks to what neighborhoods have the best holiday lights, it can be very hard to discover what you want to know.

As a real estate agent, you know far more about your city and neighborhoods than most people. Take advantage of that to build an audience!

Did you see something that caught your eye while you were out? Put a shot on Instagram. Did you discover what the new construction on Main Street is? Share it on Facebook.

Don’t miss out on updates for future community development either. Many times these plans are hidden in the details of city council meetings that are hard to come by.

When you make everything from holiday displays to construction projects easy to learn about, you’ll be a hero to those in your community.

Useful Information For Homeowners

People who own homes are constantly encountering challenges. From renovations to DIY projects to simple repairs, they need help quickly and easily.

Everyone knows that calling a professional will set you back some serious cash. But where do you get tips on how to do it yourself? Or a reputable pro to call if it is needed?


People trust the recommendations they get from friends and family. Become their friend by sharing great tips and useful information. When they trust you, you’ll be able to gain connections and business from your followers.

Seasonal Fun

There’s a major holiday almost every month, and there are minor silly holidays every single day. Take advantage of the fun by sharing about them on social media!

You can take time to share a variety of things about major holidays, especially since community events are often centered around them.

For the silly holidays, make your approach playful. Consider a free giveaway that builds your email or mailing lists. You can also have quizzes, trivia challenges, and more. For instance, July 13th is “Embrace Your Geekiness Day.” Put out a Star Wars quiz, a Star Trek challenge, a Dr. Who quote contest, or other geeky fun!

Don’t forget about summer fairs and festivals as well. You can not only share information, you can attend and share photos and reviews. Consider setting up a booth at a popular festival and inviting followers to meet you in person!

Let Your Followers Get to Know You

Not everything on social media should be community and business oriented. After all, it’s social!

Share information about yourself and behind-the-scenes shots into your life. You can choose what limits are comfortable for you, but consider sharing photos of pets, craft projects, and other personal activities.

You can also share your favorite items and ask your followers to do the same. You can share your favorite TV show, hobby, food, dessert, and much more.

Another popular share on Facebook is “One must go.” You share a picture that shows four popular items, such as four favorite snacks or breakfast items. Then you challenge your followers to let you know which one they would eliminate forever. Share your answer as well!

Have Fun on Social Media

You definitely want to drive business and build community on social media, but you do that best when you relax and have fun. Just be yourself.

In fact, you may have so much fun with your social media that it begins to eat a lot of your time! Be sure to set limits. If you find that it’s simply too hard to manage, you can always outsource it.

In the end, social media is just part of your marketing mix, along with postcard marketing, in-person events, and more. All of it builds your business!


What do you share on social media? Share in the comments!


This post originally shared on PrinterBees' Real Estate Marketing Magazine.


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Show All Comments
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Good morning 

Thank you for sharing your information with us, great tips. 

Have a great day.


Jul 12, 2018 05:08 AM #1
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH

Social media is addictive!!!

In fact, you may have so much fun with your social media that it begins to eat a lot of your time! Be sure to set limits. If you find that it’s simply too hard to manage, you can always outsource it.

In the end, social media is just part of your marketing mix, along with postcard marketing, in-person events, and more. All of it builds your business!

Jul 12, 2018 05:13 AM #2
Abby Stiller
REMAX Realty Group - Cape Coral, FL
Professional Bilingual Realtor (239) 284-8637

Thank you Nadine Larder for these helpful tips for social media. It takes time but it can be done.

Jul 12, 2018 05:53 AM #4
John Alesi
Century 21 Award - Mission Viejo, CA
(Orange County California Real Estate)

I’m always looking for new content ideas. I especially love the “minor holidays” post idea!

Jul 12, 2018 08:40 PM #5
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Good roundup on themes for social media!  Thanks Nadine. I was running out of ideas...

Jul 13, 2018 04:35 AM #6
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Nadine

I think we can all always use more ideas of what to share online. Great tips, so thanks.


Jul 13, 2018 08:21 PM #7
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Nadine from Queen Bee Printers,  You are so good at helping us here in the rain.  Make it a great day!  By the way good job on the signs that just got here!



Jul 16, 2018 08:20 AM #8
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

I like when posts are a mix of pro and personal. So, we remind others what we do, but we show them who we are, our human side:) 

Sep 03, 2018 11:16 PM #10
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Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder
How Can I Help You With Your Marketing?

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