Ask An Ambassador: Blog Or Get Spanked

Real Estate Agent with RE/MAX Elite 513.520.5305 SAL.2002007747

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Back in the Dark Ages when I was growing up, if I misbehaved I risked getting spanked.  Nothing vicious or harmful...although I did turn out to be an engineer :)

In the Navy of course discipline is a key part of life.  There are rules and consequences for breaking them.

Now as a blogger, there's no granny with a switch or a captain of the ship ready to chew me out if I don't do what I should.

What I do and don't do is totally up to me.

Do I blog today?

What do I blog about?

How thoroughly do I cover the topic?

Every choice is up to me.  As Yoda said, "Do or Not Do, There Is No Try."

So I Do.

Don't get me wrong, it would be easy to Not Do.  Tonight it's pushing 11 p.m.  I was up at 6.  A full day at my engineering job.  A closing at 5 p.m.  A showing from 7-8.  In the neighborhood of one of our favorite Chinese restaurants, so order take out.  Home around 9.  Eat fairly quickly.  Then the nightly pet feeding (and we have a LOT of cats and dogs, so that's 45 minutes to an hour of time).  So finally, it's time to blog or not blog.  And I'm tired, and my risk of flipping our/are and there/their go up dramatically.

And once again, tonight will NOT be the night I won't not blog.


Writing real estate posts and creating IDX web pages has been VERY productive for me.  It wasn't fast, but the results of past years and current work are very apparent.

I started the weekend with only ONE appointment on Sunday.  A 1 p.m. final walkthrough on a patio home.  Where did those buyers come from?  Tons of posts about patio homes.  They found me thanks to those posts and recognized I was the agent to help them.  Today, a closing check for over $11,000.  Yeah, blogging pays, literally.

But Sunday didn't end there, because a weekend that started with one appointment grew.

I had a 2:30 showing of a townhome.  Not a patio home, but related.  Low maintenance housing comes in more than one form, and a subdivision post about Beacon Hill has been a regular cause of phone calls (and one completed sale).  That buyer is in early investigation mode, but if I work it right, I've got a future buyer client.

I've got a 4 p.m. appointment with another buyer to write an offer on another Beacon Hill townhome.  Again, found because of a subdivision specific IDX page.  Now the 4 p.m. got postponed to 6:30, so I had some time to get some things done at the office while waiting to start my next appointment.  Market report blog post written and posted so I'll have my Sunday evening free (or at least that was the thought).

At 5:30, another showing for a buyer couple.  Our market is tight, and we can't wait for Day 2 on the market for affordable homes.  Something good comes up, we go.  This is my ONLY buyer client of the day that didn't come from blogging or IDX pages.

And finally closer to 7 the 4 p.m. buyer is available. A first time buyer, so a lot of explaining as we work through the offer details and fill out the forms.  2 hours later I've got an offer scanned and emailed to the listing agent. Still may get that one accepted, and if so, another $9000 commission check in 6 weeks.

So 75% of my Sunday business was sourced from blogging and subdivision IDX pages.

That's EXACTLY why I choose to blog regularly.

And it's also the reason I have to have the self-discipline to write about things the CONSUMERS care about.  I make an exception for this Tuesday AAA series, but otherwise my primary focus has to be about what makes my phone ring:  new construction, patio homes, builder incentives, market reports, coming soon/pending/sold/price changes, etc.  Those are mostly things my competition doesn't bother with, and they're also the things the portals don't cover.  They're what gets me found, just as long as I stay disciplined.

And if I don't?  Quite simply, the market will spank my business.  If I don't continue to feed Google it will find someone else to call "expert" and those Page 1 results I've earned will slip to page 2, and we know page 2 might as well be page 200.


Until next Tuesday, just Ask An Ambassador if you need help!

Bill of Liz and Bill aka BLiz


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Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Raleigh - Cary Triangle Real Estate 919-602-8489

Good Morning Bill and Liz, this is a great post. While we may not get a spanking or get chewed out, we do have natural consequences. Happy to hear about the great results you're experiencing!

Jul 11, 2018 06:29 AM #7
Alan May
Coldwell Banker Residential - Evanston, IL
Helping you find your way home.

two excellent options...

Jul 11, 2018 06:55 AM #8
Robert Rauf
HomeBridge Financial Services (NJ) - Toms River, NJ

I know that Blogs here equate to better google exposure for me... in the mortgage world I dont exactly see a direct benefit, but It does make it easier for clients to find me

Jul 11, 2018 07:28 AM #9
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

You're so right! It's a matter of priorities and managing your schedule to support your priorities.

Jul 11, 2018 07:54 AM #10
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Bill- because you know your priorities and what you need to do, you don't need anyone to spank you!   Everyone blogs here for a different reason and what you're doing works for you!!!

Jul 11, 2018 10:59 AM #11
Michael Eisenberg
eXp Realty - Bellingham, WA
Bellingham Real Estate Guy

Great post Bill, Your consistency has certainly made you a sucess.

Jul 11, 2018 11:55 AM #12
Lynda White
Bluegrass Homes & Farms Realty, Agent Know How - Louisville, KY
Admin. Mgr., Keller Williams Realty

Great title! I just had to click on it to see how that relates to your real estate business. 

Jul 11, 2018 12:07 PM #13
Lisa Heindel
Crescent City Living LLC - New Orleans, LA
New Orleans Real Estate Broker

You are the poster child for daily blogging!! Hahahaha! I only wish I had the dedication that you do. 

Jul 11, 2018 01:17 PM #14
Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

Bliz you are absolutely amazing - amazing. Your dedication to blogging consistently far surpasses most of us.  Very well said my friend.

Jul 11, 2018 01:58 PM #15
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Custom Home Design

I am glad to see you are succeeding here Bliz! Inspiration for us all.

Jul 11, 2018 02:42 PM #16
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Hi Bliz -- you make the case for daily/regular blogging in a powerful way. 

Jul 11, 2018 07:52 PM #17
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I'm a bit envious of real estate agents, simply because there are so many client-producing topics to write about.

As a real estate writer, I sometimes feel that all I'm doing is repeating myself when I try to focus on writing-related topics.


Jul 11, 2018 08:40 PM #18
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Love the title! Great analogy and impressive dedication!

Jul 12, 2018 04:15 AM #19
Jerry Newman
Brown Realty, 210-789-4216, - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Bill, the truth of your words keep ringing in my ears this morning. I know I need to get back into posting on a more consistent basis, since I lost my Mojo. 

Jul 12, 2018 06:11 AM #20
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude


It's pretty hard to argue with those results, over and over. No excuse to not keep putting fingers to the keyboard.


Jul 12, 2018 08:16 AM #21
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

Well done, sir. I admire your discipline.

Jul 12, 2018 07:13 PM #22
Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents
Lyon Real Estate - Sacramento, CA
Put 40 years of experience to work for you

I thought Lisa said you were the poster child for daily flogging. So you can see my mind went straight into the gutter.

But I do get your point. Just because you rank well for SEO doesn't mean you will stay there. All sorts of things affect your ranking, and the most important thing is to NEVER STOP doing what works.

Jul 12, 2018 07:24 PM #23
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I love that you started with black in the dark ages but really sold me on your wisdom very well!

Jul 12, 2018 08:09 PM #24
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

it definitely makes me feel a little lazy for sure! But it’s also motivation to be a better blogger, and that’s a great thing!

Jul 12, 2018 08:20 PM #25
Brenda Mullen
RE/MAX Access - Schertz, TX
Your San Antonio TX Real Estate Agent!!

And as my two team members asked me, "Brenda" how did you get the business you have now?"  I literally built my business on blogging in the beginning.  Makes me feel bad that I haven't kept up with it, but I still get calls from my past blogs so the build up is still there.  Great post you :)!

Jul 15, 2018 05:15 PM #26
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RE/MAX Elite Warren County OH (Cincinnati/Dayton)
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