Back in the Dark Ages when I was growing up, if I misbehaved I risked getting spanked. Nothing vicious or harmful...although I did turn out to be an engineer :)
In the Navy of course discipline is a key part of life. There are rules and consequences for breaking them.
Now as a blogger, there's no granny with a switch or a captain of the ship ready to chew me out if I don't do what I should.
What I do and don't do is totally up to me.
Do I blog today?
What do I blog about?
How thoroughly do I cover the topic?
Every choice is up to me. As Yoda said, "Do or Not Do, There Is No Try."
So I Do.
Don't get me wrong, it would be easy to Not Do. Tonight it's pushing 11 p.m. I was up at 6. A full day at my engineering job. A closing at 5 p.m. A showing from 7-8. In the neighborhood of one of our favorite Chinese restaurants, so order take out. Home around 9. Eat fairly quickly. Then the nightly pet feeding (and we have a LOT of cats and dogs, so that's 45 minutes to an hour of time). So finally, it's time to blog or not blog. And I'm tired, and my risk of flipping our/are and there/their go up dramatically.
And once again, tonight will NOT be the night I won't not blog.
Writing real estate posts and creating IDX web pages has been VERY productive for me. It wasn't fast, but the results of past years and current work are very apparent.
I started the weekend with only ONE appointment on Sunday. A 1 p.m. final walkthrough on a patio home. Where did those buyers come from? Tons of posts about patio homes. They found me thanks to those posts and recognized I was the agent to help them. Today, a closing check for over $11,000. Yeah, blogging pays, literally.
But Sunday didn't end there, because a weekend that started with one appointment grew.
I had a 2:30 showing of a townhome. Not a patio home, but related. Low maintenance housing comes in more than one form, and a subdivision post about Beacon Hill has been a regular cause of phone calls (and one completed sale). That buyer is in early investigation mode, but if I work it right, I've got a future buyer client.
I've got a 4 p.m. appointment with another buyer to write an offer on another Beacon Hill townhome. Again, found because of a subdivision specific IDX page. Now the 4 p.m. got postponed to 6:30, so I had some time to get some things done at the office while waiting to start my next appointment. Market report blog post written and posted so I'll have my Sunday evening free (or at least that was the thought).
At 5:30, another showing for a buyer couple. Our market is tight, and we can't wait for Day 2 on the market for affordable homes. Something good comes up, we go. This is my ONLY buyer client of the day that didn't come from blogging or IDX pages.
And finally closer to 7 the 4 p.m. buyer is available. A first time buyer, so a lot of explaining as we work through the offer details and fill out the forms. 2 hours later I've got an offer scanned and emailed to the listing agent. Still may get that one accepted, and if so, another $9000 commission check in 6 weeks.
So 75% of my Sunday business was sourced from blogging and subdivision IDX pages.
That's EXACTLY why I choose to blog regularly.
And it's also the reason I have to have the self-discipline to write about things the CONSUMERS care about. I make an exception for this Tuesday AAA series, but otherwise my primary focus has to be about what makes my phone ring: new construction, patio homes, builder incentives, market reports, coming soon/pending/sold/price changes, etc. Those are mostly things my competition doesn't bother with, and they're also the things the portals don't cover. They're what gets me found, just as long as I stay disciplined.
And if I don't? Quite simply, the market will spank my business. If I don't continue to feed Google it will find someone else to call "expert" and those Page 1 results I've earned will slip to page 2, and we know page 2 might as well be page 200.
Until next Tuesday, just Ask An Ambassador if you need help!
Bill of Liz and Bill aka BLiz