Niche Marketing: THE #1 MARKETING FEAR

Reblogger Debbie Reynolds
Real Estate Agent with Platinum Properties TN Broker: 208698

This is a terrific video and hits home with so many of us.

Original content by Ron and Alexandra Seigel

Number One Fear from The Language of Luxury on Vimeo.

 

Number One Fear from The Language of Luxury on Vimeo.

 

The fear of being pigeonholed is the #1 marketing fear. The concern is all about losing out on potential referral business. The key is taking control of how YOU are perceived. This video covers this issue and includes a case study of how one of our clients found her niche!

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

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Rainmaker
2,929,225
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Debbie. Positioning is so important in a broad market. one should choose carefully. Enjoy your day!

Jul 11, 2018 05:05 AM #1
Rainmaker
554,033
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

What a beautiful makeover of the website! Ron and Alexandra Seigel did a great job of rebranding this agent.

Jul 11, 2018 07:54 AM #2
Rainmaker
4,043,080
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debbie,

Thank you for re-blogging this post.  We really appreciate it and hope that those who read it apply it.  A

Jul 11, 2018 08:21 AM #3
Rainmaker
1,428,653
Amanda S. Davidson
Amanda Davidson Real Estate Group - Alexandria, VA
Alexandria Virginia Homes For Sale

Debbie, this was a great post from Alexandra and Ron. I think now more than ever a niche is necessary. Drilling things down and specializing creates more opportunity than a broad approach. 

Jul 11, 2018 10:45 AM #4
Rainmaker
1,856,122
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Debbie Reynolds - This was an excellent re-blog from Ron and Alexandra Seigel. If you had not re-blogged it, I would have missed it.

Thanks, Debbie. Also, I went directly to their original content and commented too. 

Jul 11, 2018 06:18 PM #5
Rainmaker
4,957,644
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thank you very much, Debbie, for sharing this reblog selection.

Jul 12, 2018 07:54 AM #6
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Debbie Reynolds

Your Dedicated Clarksville TN Real Estate Agent
Clarksville and Real Estate are my specialities! May I help you?
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