A name is as important as how it is to pronounce it.
The first goal of marketing is to build and maintain a preference for your brand within your target market. This is true if your intention is to be the market leader. It makes sense to find the right name for your brand. It has to be easy to remember and easy to say. This is very important when it comes to referrals, and word of mouth.
This morning as we were returning home from an appointment, two trucks were waiting at the red light in front of us. The one directly in front of us was branded paysage. This is a French word. Its primary meaning is scenery. Its secondary meaning is landscape. We wondered how many people in Santa Barbara understand the word or could pronounce it. Would someone call this company, "pay sage?" Listen to this 15 second video below if you want to learn the pronunciation .
It is easier to say FedEx than to say paysage. And the majority of us knows the word FedEs.
Our research revealed that Paysage, the local landscape company, has been operating in Santa Barbara since 2000. Apparently, they are doing something right, however, they are not considered to be in the top 5 in the city. The top 5 have an easy name to remember.
If you want to maintain your market's preference for your brand, be sure to take time to choose the right name. What is at stake is word of mouth and referrals.
Written by Ron & Alexandra Seigel-
CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?
ABOUT: Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently. If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process. We can get you there!
Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition. In a time-starved world the attention span of your target market is shrinking. To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2) How Do You Do It?, and; 3) How Are You Different?. Can you state how you are different and better than your competition in less than 30 seconds?
Watch the video above to see and hear how we do it.