Branding Moment: What Is At Stake When Choosing A Brand Name?

Reblogger Debbie Reynolds
Real Estate Agent with Platinum Properties TN Broker: 208698

A name is as important as how it is to pronounce it. 

Original content by Ron and Alexandra Seigel

The first goal of marketing is to build and maintain a preference for your brand within your target market. This is true if your intention is to be the market leader. It makes sense to find the right name for your brand. It has to be easy to remember and easy to say.  This is very important when it comes to referrals, and word of mouth. 

 

This morning as we were returning home from an appointment, two trucks were waiting at the red light in front of us. The one directly in front of us  was branded  paysage.  This is a French word. Its primary meaning is scenery. Its secondary meaning is landscape. We wondered how many people in Santa Barbara understand the word or could pronounce it. Would someone call this company, "pay sage?" Listen to this 15 second video below if you want to learn the pronunciation .

It is easier to say FedEx  than to say paysage. And the majority of us knows the word FedEs. 

 

Our research revealed that Paysage, the local landscape company, has been operating in Santa Barbara since 2000. Apparently, they are doing something right, however, they are not considered to be in the top 5 in the city.  The top 5 have an easy name to remember.  

 

If you want to maintain your market's preference for your brand, be sure to take time to choose the right name.  What is at stake is word of mouth and referrals.

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Best Practices

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainmaker
1,419,577
Yolanda Cordova-Gilbert
Sitterle Homes - Richmond, TX
Sitterle Homes

Debbie,

 Great reblog! I saw the original Ron and Alexandra Seigel are some of the best here in the rain! I learn so much by reading their blogs. I would definitely hire them.

Jul 12, 2018 01:24 PM #1
Rainmaker
1,548,344
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Debbie - I certainly agree with that.  Some of us could take heed of our names from branding.

Jul 12, 2018 02:08 PM #2
Rainmaker
3,781,050
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debbie,

Thank you for the re-blog.  We truly appreciate it.  Wishing you a great weekend. A

Jul 12, 2018 02:59 PM #3
Rainmaker
3,626,115
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I did what I cold to make sure my name gave a vision of where I like to work

Jul 12, 2018 03:04 PM #4
Rainmaker
295,789
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

Nice re-blog, Debbie Reynolds .  I missed the first posting.  Having a name that is easy to remember and pronounce can help in any business.

Jul 12, 2018 03:42 PM #5
Rainmaker
4,655,966
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thank you very much, Debbie, for sharing this excellent reblog selection.

Jul 13, 2018 08:24 AM #6
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Ambassador
3,726,609

Debbie Reynolds

Your Dedicated Clarksville TN Real Estate Agent
Clarksville and Real Estate are my specialities! May I help you?
*
*
*
*
Spam prevention

Additional Information